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1D0-525 CIW v5 E-Commerce Designer Questions and Answers

Questions 4

Which of the following describes a targeted marketing program?

Options:

A.

A program that targets a specific group of interested people

B.

A program that selects the largest array of products and markets them to those most likely to purchase products online

C.

A program that selects the smallest array of products and markets them to those most likely to purchase products online

D.

A program that targets the broadest group of people in the most countries around the world

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Questions 5

Denying that a payment transaction took place is known as:

Options:

A.

nonrepudiation.

B.

negative authentication.

C.

poor data integrity.

D.

repudiation.

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Questions 6

Maggie is developing a site that allows purchases to be made online. What technology should she use to enable security measures on this site?

Options:

A.

SSL

B.

S-HTTP

C.

HTTP

D.

SET

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Questions 7

Blogads are:

Options:

A.

ads placed in a Web log.

B.

ads viewed by younger, less affluent users.

C.

a low-traffic segment of the Internet.

D.

banner exchange programs.

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Questions 8

Which of the following best describes an e-commerce transaction system?

Options:

A.

It operates like an atomic reaction: One event sets off a series of events that quickly result in an explosion of activity.

B.

It operates like the open-source community: Individuals will not use propriety solutions.

C.

It operates like a chain: One broken link causes problems for the entire system.

D.

It operates like a retail sales transaction: Personal interaction influences buying decisions.

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Questions 9

What aspect of e-commerce marketing most significantly differentiates the use of a niche marketing strategy from that of a global marketing strategy?

Options:

A.

Common customer interests

B.

Advertising media choices

C.

Products and/or services offered

D.

Geographic distribution of the customers

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Questions 10

You are considering payment methods for a business-to-business (B2B) e-commerce site. Which payment method would be most appropriate for your needs?

Options:

A.

Cash on delivery (c.o.d.)

B.

Purchase order and post-purchase billing

C.

Advance payment using check or money order

D.

Purchase request and pre-purchase billing

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Questions 11

An online instant storefront can build community by:

Options:

A.

granting quantity discounts.

B.

creating an e-mail newsletter.

C.

using banner exchange programs.

D.

providing a public listing of customer e-mail addresses.

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Questions 12

A large company with an adequate staff and funding wants to implement an e-commerce storefront. Which of the following methods would be most suitable for this company?

Options:

A.

In-house solution

B.

Offline solution

C.

Instant storefront

D.

Online solution

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Questions 13

What is the first step in improving your Web server's performance?

Options:

A.

Determine the efficiency of the CGI applications.

B.

Upgrade the server's RAM.

C.

Upgrade the server's CPU.

D.

Monitor performance and create a baseline.

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Questions 14

Which of the following is the most efficient strategy for detecting an attack on your company's e-commerce site?

Options:

A.

Teaching employees about social engineering

B.

Conducting an audit

C.

Testing password strength

D.

Reviewing system logs

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Questions 15

The details of an e-commerce site order can be kept in memory, stored on the visitor's computer or stored on the Web server. This ability to remember the details of an order is known as:

Options:

A.

filling the shopping cart.

B.

persisting an order.

C.

tracking an order.

D.

profiling an order.

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Questions 16

Most e-commerce servers use a _______ to connect to a relational database.

Options:

A.

connection string

B.

definition script

C.

Document Type Definition (DTD)

D.

secure set identifier

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Questions 17

Vera's new e-business failed in its second year because inventory levels were constantly depleted and she was unable to satisfy order fulfillment. The most likely underlying reason for the failure may be that Vera's business plan did not address:

Options:

A.

inventory storage requirements.

B.

marketing strategies and tactics.

C.

customer demographics.

D.

supply chain management.

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Questions 18

Yvonne has received reports that the Web server she administers has been responding slowly to page requests, and often responds so slowly that requested pages are never received. After reviewing the server logs, Yvonne determines that the Web server has received more than 1 billion requests sent to a nonexistent port. The Web server is the target of:

Options:

A.

denial-of-service attacks.

B.

database tampering.

C.

pharming attacks.

D.

buffer overflow attacks.

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Questions 19

What step would be appropriate before launching an e-commerce site with a newly installed payment gateway?

Options:

A.

Contact the issuing bank to verify connections.

B.

Contact the acquiring bank to verify connections.

C.

Register the gateway with accepted credit card issuers.

D.

Test the system using various payment methods.

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Questions 20

The daily number of visitors to Cathy's site has increased by 600 percent and the current server configuration is beginning to drop requests. Cathy has decided to scale out the Web site by adding servers that will function as a server farm to host the company site. Adding servers in this way is known as:

Options:

A.

fail-over.

B.

clustering.

C.

cloning.

D.

scaling up.

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Questions 21

Which of the following can help assure customers that the information they provide to you will remain private?

Options:

A.

Implement and post a privacy policy.

B.

Provide an opt-out link for all e-mail sent to customers.

C.

Post the company security policy.

D.

Create a data backup policy.

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Questions 22

You are logged on to a Linux system. You suspect a problem with the system's MySQL database server. Which of the following files will contain relevant information pertaining to the failure?

Options:

A.

~root/.error

B.

/var/run/lock/mysql

C.

~root/.database_error

D.

/var/log/messages

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Questions 23

What is the single most important result of any marketing strategy?

Options:

A.

Return On Investment (ROI)

B.

Dollars generated in sales

C.

Cost of the marketing campaign

D.

Number of products sold

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Questions 24

Jorge is developing an e-commerce solution for his company, which sells subscription services. Customers need to be billed on a recurring basis for their subscriptions. Which payment method would Jorge find most appropriate for this situation?

Options:

A.

Advance payment using check or money order

B.

Purchase order and post-purchase billing

C.

Bank account debit

D.

Cash on delivery (c.o.d.)

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Questions 25

You are transitioning from a traditional "brick-and-mortar storefront that accepts credit cards to a new e-commerce storefront. Which payment method would be most appropriate during the transition?

Options:

A.

Open Buying on the Internet (OBI)

B.

Advance payment using check or money order

C.

Cash on delivery (c.o.d.)

D.

Credit card with offline processing

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Questions 26

An attack has affected a commercial server providing customized Web content services to Michael's e-commerce site. The attack is most likely an example of:

Options:

A.

Application Service Provider (ASP) infiltration.

B.

registrar database tampering.

C.

Secure Electronic Transactions (SET) corruption.

D.

certificate authority (CA) infiltration.

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Questions 27

Placing an institutional banner ad on a site that targets a specific market can result in:

Options:

A.

a higher clickthrough rate.

B.

increased banner exchange.

C.

better banner ad positioning on the site.

D.

higher search-engine ranking.

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Questions 28

Which of the following is the most effective strategy (as opposed to a tactic) for entering a new business market?

Options:

A.

Contact an advertising agency.

B.

Hire a marketing team.

C.

Obtain customer referrals.

D.

Target new customers.

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Questions 29

Which of the following market models is considered industry-centric that is, a model in which all the businesses in a particular market are involved in the same industry?

Options:

A.

Horizontal market

B.

B2C market

C.

Open market

D.

Vertical market

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Questions 30

A hash encryption function:

Options:

A.

is encrypted with a public key and decrypted with a private key.

B.

is not used because today's computers can easily hack it.

C.

is relatively easy to encrypt but difficult to decrypt.

D.

contains a secret key that is used to encrypt and decrypt.

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Questions 31

In credit card transactions, which of the following occurs during the settlement phase?

Options:

A.

The customer enters credit card information on a Web site and confirms the order.

B.

Credit card information is passed to a payment gateway.

C.

The processor verifies the credit card through the issuing bank.

D.

The acquiring bank transfers money to the merchant's account.

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Questions 32

Which of the following is true of a mid-level offline instant storefront?

Options:

A.

It is more expensive than an online instant storefront.

B.

It is easier to use than an online instant storefront.

C.

It provides fewer security options than an online instant storefront.

D.

It is less likely to allow site customization features.

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Questions 33

Which of the following is often cited as an advantage of Microsoft Internet Information Services (IIS)?

Options:

A.

It runs as a server background process.

B.

It is integrated into the Windows server environment.

C.

It is launched automatically with an HTTP request.

D.

It is free with every purchase of ASP and SQL Server.

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Questions 34

Carly has requested a digital certificate for her Web site. Instructions for downloading and installing the new certificate will be:

Options:

A.

sent to Carly's e-mail address.

B.

sent to Carly by postal service.

C.

provided only on Carly's request.

D.

remotely installed on Carly's Web server.

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Questions 35

The main purpose of monitoring e-commerce Web server resources and performance (including bandwidth, uptime, downtime and network usage) is to ensure:

Options:

A.

visitor satisfaction.

B.

cost-effectiveness.

C.

site availability.

D.

increased profitability.

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Questions 36

What type of storefront would be most appropriate for an individually owned business that deals in items without a set retail price, such as antiques?

Options:

A.

Online portal

B.

In-house solution

C.

Instant storefront

D.

Auction package

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Questions 37

Which of the following describes a referrer program?

Options:

A.

One site pays another site for the traffic it sends; traffic is directed in one direction.

B.

A third party verifies referrals from one site to another site as traffic flows from one to the other.

C.

One site pays several sites for traffic it sends; traffic is generated in multiple directions.

D.

Referrals occur only after a company pays a commission for them; traffic is directed in one direction.

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Questions 38

What is the result of an e-commerce HTTP server that processes the input queue at a rate equal to or greater than that of incoming requests?

Options:

A.

A bottleneck occurs.

B.

Network bandwidth decreases.

C.

The server performs adequately.

D.

The site visitor experiences a delay.

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Questions 39

What is the name of the electronic funds transfer (EFT) system governed by the United States and designed to provide the clearing of electronic payments between banks?

Options:

A.

The Automated Clearing House (ACH) network

B.

The National Clearing House (NCH) network

C.

The Originating Depository Financial Institution (ODFI)

D.

The Receiving Depository Financial Institution (RDFI)

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Questions 40

What is the most accurate way to determine the number of visits to a Web site?

Options:

A.

Use automatic e-mail notification.

B.

Install a hit counter.

C.

Use a tracking service.

D.

Measure server bandwidth used.

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Questions 41

Which of the following is the most effective option for detecting a site attack by someone who wants to modify your customer database?

Options:

A.

Using an intrusion detection system

B.

Limiting the open ports on the system

C.

Using antivirus software

D.

Implementing a firewall

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Questions 42

Customers use your company's software to receive real-time weather reports. One of the company's software developers has proposed creating a second application that installs at the same time as the weather software, but operates in the background and reports user preferences and other information to your company. What is the name for this type of application?

Options:

A.

Spyware

B.

Freeware

C.

Daemon

D.

Value-add

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Questions 43

What is the name for a tax on goods that are shipped internationally?

Options:

A.

Sales tax

B.

Value-added tax (VAT)

C.

Tariff

D.

Tax barrier

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Exam Code: 1D0-525
Exam Name: CIW v5 E-Commerce Designer
Last Update: Apr 30, 2026
Questions: 144

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