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1D0-623 Social Media Strategist Questions and Answers

Questions 4

The author, graphic designer and publisher of a series of graphic novels will be making appearances to sign their work at a major fan conference What would be the best strategy to attract the largest number of customers to the signing?

Options:

A.

Share videos of previous signings on YouTube.

B.

Schedule an event on Facebook.

C.

Update their biographies on Linkedin

D.

Post images from the novels to Pinterest

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Questions 5

A well known CEO of a large company regularly makes keynote speeches at industry conferences. How can these presentation be made more social?

Options:

A.

Contract with a reality television producer to create a short run series for cable broadcast.

B.

Share them as live streaming events and invite the audience to ask questions, which the CEO will answer immediately.

C.

the format of the speeches to a question and answer panel with four to five participant

D.

Record the speech and post it on the company's Web site with a text transcript.

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Questions 6

An airline customer service department needs to notify passengers when a flight is delayed. Which of the following is an example of a SMART goal mission statement for the customer service department?

Options:

A.

Alert passengers via text message about special offers on future flights

B.

Notify passengers via text message within 15 minutes of flight delays

C.

Alert the baggage handling department to move bags to temporary storage

D.

Notify airport management to update departure boards hourly

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Questions 7

Ten is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates. She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threatsTen is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates. She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threats?

Options:

A.

Manage and mitigate

B.

Asses and evaluate

C.

Monitor and revise

D.

Identify and resolve

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Questions 8

A company can use statics from social media to predict behavior. What kind of big data strategy is this?

Options:

A.

Social analysis

B.

Performance management

C.

Decision science

D.

Data exploration

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Questions 9

Which organization is likely to experience the highest impact of implementing an aggressive social media marketing campaign?

Options:

A.

A large financial services company providing payroll processing

B.

A car manufacturer that makes trucks, sedans and hybrids

C.

A political campaign for mayor of a large city

D.

A circus performance troupe that travels the country

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Questions 10

Mariah works for a local community organization and is creating a social media campaign to drive their followers to sign-up for their monthly e-mail newsletter. Which of the following would be the most effective way for her to optimize her social media campaign?

Options:

A.

Use multiple variations of the post over the duration of the campaign with catchy headlines and images that are tailored to each platform. Make sure to never use the exact post twice.

B.

Use the same post headlines and images across all platforms for brand uniformity. Use the same post multiple times over the course of the campaign in order to create a consistent message.

C.

Use headlines and images that are optimized for each platform. Post the information only once on each platform to avoid annoying the user base.

D.

Use descriptive headlines and text that give users as much information as possible. Use images that are optimized for each social media platform Use the same images each time the information is posted for brand consistency.

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Questions 11

A company has determined that their typical customer hears about their products from their social media network. Then visits the company Web site and then makes a purchase. What type of conversion attribute model is this?

Options:

A.

Multi source

B.

Last social touch

C.

Position based

D.

Single source

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Questions 12

During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?

Options:

A.

Define strategies, implement; monitor and adjust; listen and analyze

B.

Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust

C.

Implement, monitor and adjust, listen and analyze.

D.

Implement, monitor and adjust.

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Questions 13

A small book publishing company wants to promote their titles through social media Which strategy would best support them?

Options:

A.

Post videos of interviews with published authors bundled with "buy now" social commerce options.

B.

Offer low cost writing workshops scheduled as shareable events.

C.

Auction signed copies of the books on retail shopping sites.

D.

Cultivate a relationship with an online book club to share announcements and offer free books

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Questions 14

Dylan works for a small software start-up firm that is looking to use Facebook and Twitter to increase future revenues by building a larger potential customer base for their upcoming software release. Which of the following is a metric that could be used to evaluate the success of this social media campaign?

Options:

A.

The total number of followers on each platform If each platform gains at least 10% more followers, the campaign will be considered a success.

B.

The number of link-clicks each post receives If more than 50 followers did campaign, it will be considered a success.

C.

The number of likes and comments each post receives. If more than 10 followers like or comment on each post in the campaign, if will be considered a success.

D.

An increase in sales of their current software release. If sales increase by 5%, the campaign will be considered a success.

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Questions 15

A large paper products company has recently hired a new CEO She is blogging regularly on social media to discuss ways to improve products and reduce negative impact on the environment. Other leaders in the company have engaged in her blog discussions and shared with their departments. This behavior is known as:

Options:

A.

executive buy-in.

B.

market repositioning

C.

return on engagement (ROE)

D.

corporate reorganization

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Questions 16

Connie is the social media risk manager for a large retail shopping service. She has a comprehensive strategy to manage social media risks. She has implemented a program to train all departments within the company to be risk-aware. What tasks should she perform to ensure all departments are performing as expected?

Options:

A.

Create and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls

B.

Identify control requirements for risk assessment, identity regulatory or financial risks and create reports that assess risks and suggest controls

C.

Monitor activities for risks, train employees to identify risks and search social media data to support discovery or legal questions.

D.

Monitor activities for risks, measure and gather appropriate data and create reports that assess risks and suggest controls.

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Exam Code: 1D0-623
Exam Name: Social Media Strategist
Last Update: Nov 28, 2024
Questions: 55

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