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1D0-623 Social Media Strategist Questions and Answers

Questions 4

A startup business is designing fabric patterns for the home fashion industry What kind of platforms will best meet the business' social media marketing needs?

Options:

A.

Photo oriented sites, such as Instagram or Pinterest

B.

Microblogging sites, such as Twitter.

C.

Content sharing sites, such as Facebook or MySpace.

D.

Professional networking sites, such as Linkedin

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Questions 5

Jared has been assigned to review the company’s social media policies and determine what changes should be considered for modification. As the review the ethical guidelines he identifies that he code of conduct section needs modification regarding employee’s personal social media usage guidelines. Why is it important to include personal social media usage guidelines?

Options:

A.

Competitors may recruit employees who are vocal about the company through their personal social media usage

B.

Privacy laws prohibit a company from issuing guidelines regarding personal social media usage.

C.

Personal social media usage can have a negative impact on the company's reputation.

D.

Personal social media usage would not provide transparency.

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Questions 6

In order to be considered as part of a brand's primary audience, a persona must be:

Options:

A.

someone who is interested in the product, needs the product and is able to afford the product.

B.

a returning customer who shares the product with other users and who regularly interacts with your brand.

C.

considered a brand ambassador, a customer who regularly interacts with your brand and a returning customer.

D.

someone who is interested in the product, wants to share the product with more users and is able to afford the product.

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Questions 7

A mid-sized technical company has an active presence on multiple social media sites. It hasa variety of followers who communicate regularly about products and industry information. The company wants to increase the size of its social network in order to increase sales and revenue. The company plans to add paid advertising, as well as leveraging their organic advertising What would help them choose the best platform to achieve their goals?

Options:

A.

Compare the advertising rates of multiple platforms and choose the least expensive one

B.

Identify the most common characteristicsof their followers and select the platform that best targets them.

C.

Select the best possible graphic designer to create eye-catching, compelling advertisements.

D.

Consolidate the multiple platforms, by migrating users into one network.

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Questions 8

A well known CEO of a large company regularly makes keynote speeches at industry conferences. How can these presentation be made more social?

Options:

A.

Contract with a reality television producer to create a short run series for cable broadcast.

B.

Share them as live streaming events and invite the audience to ask questions, which the CEO will answer immediately.

C.

the format of the speeches to a question and answer panel with four to five participant

D.

Record the speech and post it on the company's Web site with a text transcript.

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Exam Code: 1D0-623
Exam Name: Social Media Strategist
Last Update: May 16, 2022
Questions: 55

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