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AD0-E307 Adobe Campaign Standard Business Practitioner Questions and Answers

Questions 4

A summary of the deliveries report shows that 25% of messages were rejected by exclusion rules.

Which aspect of the campaign needs improvement?

Options:

A.

creative

B.

subject line

C.

segmentation

D.

channel selection

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Questions 5

Which two tasks can be performed to reduce the probability of a delivery being blocked or flagged as 'spam' by anti-spam tools? (Choose two.)

Options:

A.

Make sure your delivery does not contain only images

B.

Email content should have both HTML and text parts

C.

Specify recipient’s name in the greeting

D.

Specify an English translation for non English mails

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Questions 6

A workflow log indicates an incompatible document type error on a union activity. How should a campaign

business practitioner verify the union activity inputs are based on?

Options:

A.

The union activity’s inputs are based on the same target mapping

B.

The union activity’s inputs are based on the same filtering dimension

C.

The union activity’s inputs are based on the same targeting dimension

D.

The union activity’s inputs are based on the same global dictionary

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Questions 7

Sub-population A of 100 records and B of 200 records are combined in a campaign workflow with a Union

activity. The resulting population C contains 200 records.

What should the Practitioner conclude?

Options:

A.

Records in A have been excluded from C.

B.

All of the records in A are also in B.

C.

All of the records in B are also in A.

D.

A and B are mutually exclusive.

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Questions 8

Why should a campaign business practitioner add a compliment to a split?

Options:

A.

To analyze the order of the split selection

B.

To analyze records remaining from the split

C.

To analyze rejected records

D.

To analyze content selected in the split

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Questions 9

What are two ways to use seeds in a campaign? (Choose two.)

Options:

A.

reply-to address

B.

content reviewer

C.

proof target

D.

internal audience

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Questions 10

A Practitioner enters the install URL in a browser window. What should occur next?

Options:

A.

The Practitioner is redirected to the download page.

B.

The Adobe Campaign Client console opens.

C.

A blank page is displayed.

D.

The Practitioner is prompted to log in.

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Questions 11

A Practitioner’s team learns that Gmail has modified its spam filtering criteriA.

How should the Practitioner use the client console to obtain the percentage of users that have been affected by this change?

Options:

A.

use "Counters" within "Platform" selection in the Navigation hierarchy

B.

use "Aggregates" functionality within Production – Objects created automatically

C.

export the list of the recipients to Excel and create a formula to calculate the required percentage

D.

filter the Recipient dataset based on emails that contain the string "gmail" and divide by total number of

Recipients

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Questions 12

Which filtering dimension should a Practitioner use to identify responders in a cross-channel campaign?

Options:

A.

tracking logs

B.

exclusion logs

C.

delivery logs

D.

approval logs

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Questions 13

Campaign requirements state that a random selection of 20% of recipients be withheld from the targeting

population to receive a different creative treatment in another campaign. How should the business practitioner

configure the workflow?

Options:

A.

Use the workflow properties to configure the random sample and it will be posted to the folder

B.

Use a query activity to select the random selection and a list update activity to house the sample

C.

Use a split activity to select the random sample and a list update activity to house the sample

D.

Use a delivery activity to select the random sample and it will be posted the delivery logs

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Questions 14

In an email delivery, the Business Practitioner uses conditioned content in the creative that varies by recipient segment.

Which three methods allow the Business Practitioner to send proofs that can be set up to cover all variations in the content? (Choose three.)

Options:

A.

Proof with defined proof target

B.

Proof with Seed address

C.

Proof with Substitution of address with a random profile

D.

Proof with Substitution of address with a fixed profile

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Questions 15

A campaign requires multiple audience segments for the same delivery. What must be included in the

campaign?

Options:

A.

The campaign must contain a split

B.

The campaign must have multiple workflows

C.

The campaign must contain seeds

D.

The campaign must contain multiple deliveries

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Questions 16

Which three aspects of an A/B test should a Practitioner use Adobe Campaign to configure? (Choose three.)

Options:

A.

confidence level

B.

indicators

C.

response delay

D.

sample size

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Questions 17

How should a campaign business practitioner send a proof to a seed list?

Options:

A.

Proofs are sent automatically to seed lists before a delivery is sent

B.

Select the appropriate target in the send proof menu

C.

A proof cannot be sent to the seed list, only the actual delivery

D.

Enter a seed list address in the “To:” text box

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Questions 18

How is recurring delivery similar to a continuous delivery?

Options:

A.

Both deliveries append record to the delivery log

B.

Both deliveries can be sent multiple times

C.

Both deliveries can be modified in the delivery step

D.

Both deliveries create new delivery logs

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Questions 19

During a testing phase, a Campaign Business Practitioner needs to send the test emails to a personal email addresses to see how they look in the inbox. The Campaign Business Practitioner is NOT in the recipient

table. How should the Campaign Business Practitioner perform this task?

Options:

A.

Pick any email address and use the preview to see what it looks like

B.

Go through the standard process for adding recipients

C.

Type the address into the “To:” section

D.

Add the email to a seed list

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Questions 20

A campaign business practitioner is monitoring a delivery during its analysis. The campaign business

practitioner notes that the audit has indicated two items with a warning. What happen with the delivery

because of the warning?

Options:

A.

The delivery generates an error and does NOT deploy

B.

The delivery generates an error and at the end of the analysis but deploys the email

C.

The delivery deploys the email

D.

The delivery generates an error but does NOT deploy

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Questions 21

What is the advantage of using a string delimiter in the extraction file format?

Options:

A.

speeds up the generation of the file

B.

allows the use of Unicode values

C.

results in a smaller file

D.

allows the use of the column separator in string values

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Questions 22

A Practitioner chooses the wrong parent folder for the Marketing Plan. How should the Practitioner correct the mistake?

Options:

A.

delete the Marketing Plan and start over

B.

edit the plan properties and select a different parent folder

C.

drag and drop the Marketing Plan to a new folder

D.

rename the parent folder

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Questions 23

A Business Practitioner is unable to view a report that the Business Practitioner’s colleague can view.

What is the reason for this issue?

Options:

A.

there is a cache issue

B.

there is a different version of client

C.

access has not been given

D.

the report is not published

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Questions 24

What are the three reasons why a campaign manager would reference a deliver audit. (Choose three.)

Options:

A.

The manager could find out if the delivery is blocked on a particular operating system

B.

The manager could see if typology rules were applied

C.

The manager could find out how many recipients were excluded

D.

The manager could see how long the delivery is taking to process

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Questions 25

For which reason does a fork activity produce an error?

Options:

A.

The fork has no inbound transition

B.

The fork’s outbound transition are out of sequence

C.

The fork has an inbound transition that has zero results

D.

The fork’s outbound transition has no connected activity

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Questions 26

A Business Practitioner is starting delivery for two emails.

Which status and failure type combinations are possible in the Recipient Delivery logs for the two messages?

Options:

A.

Status: Sent. Failure Type: Not defined

Status: Pending. Failure Type: Not defined

B.

Status: Sent. Failure Type: Not defined

Status: Pending. Failure Type: Unreachable

C.

Status: Sent. Failure Type: Mailbox full

Status: Pending. Failure Type: Unreachable

D.

Status: Sent. Failure Type: Mailbox full

Status: Pending. Failure Type: Not defined

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Questions 27

What should a Practitioner use to add recipients by using the Adobe Campaign client?

Options:

A.

the 'Edit' tab of the Recipients schema under Administration – Configuration – Data schemas

B.

'Import Package' under 'Tools' drop down menu – Advanced menu option

C.

the 'Data' tab of the Recipients schema under Administration – Configuration – Data schemas

D.

the 'Recipients' form under Profiles and Targets – Recipients

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Exam Code: AD0-E307
Exam Name: Adobe Campaign Standard Business Practitioner
Last Update: May 26, 2026
Questions: 90

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