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AD0-E406 Adobe Target Business Practitioner Expert Questions and Answers

Questions 4

The optimization team decided to test headline variations on a page. The Adobe Target Business Practitioner received snippets the styling properties.

How should this task be done in the Visual Experience Composer?

Options:

A.

Copy the values from the code snippets and paste them into the layout panel.

B.

Copy and paste the code snippets into the CSS Editor.

C.

Ask the development team to add the code to the CSS of the site.

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Questions 5

What is one characteristic of strong success metrics?

Options:

A.

They must represent the very next step in the conversion funnel so that we can confidently trace cause to effect.

B.

They must be relevant to many use cases across the optimization program.

C.

They must take into account the specific business objectives of each test.

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Questions 6

When running a test the marketing manager sees that the test has reached a confidence level of 87% and has a 4.2% lift Excited for the success. The manager wants to stop the test accept the results, and move on to a new test.

What advice should be given to the manage! about ending the test at this point?

Options:

A.

Let the test run because there is sufficient evidence that there is a difference in conversion

B.

Let the test run because there is weak evidence that there is a difference rates.

C.

Stop the test because there is a strong evidence that there is a difference m conversion

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Questions 7

A team wants to run a test on a lead generation form. The test will analyze if reducing the number of form fields from 10 to 6 increases Product A newsletter signups. The KPI is newsletter sign-up form submits. While any lift is considered a win. if the team realizes a 10% or greater lift, they will immediately roll out these changes across all of their newsletter sign-up forms without additional testing.

Their current hypothesis is as follows: If we make it easier for our visitors to complete our Product A newsletter sign-ups by decreasing the number of form fields by 4. we will increase newsletter sign-ups by 10%.

How could this hypothesis be improved?

Options:

A.

Be less specific with the result: the mam objective of the test is an increase in form completions, not a 10% lift.

B.

Be less specific with the goal: do not list Product A because the team is hoping to implement this for all products.

C.

Be less specific with the change: do not list the decrease in the exact number of form fields.

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Questions 8

Which two pages of the Visual Experience Composer three-step guided workflow allows an Adobe Target Business Practitioner to change the audience targeting of an activity? (Choose two.)

Options:

A.

Preferences

B.

Experiences

C.

Targeting

D.

Setup

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Questions 9

An employee within an organization that does not have access to Adobe Target wants to preview experience using the QA URL before the activity is activated.

What is the minimum permission level required to completed this task?

Options:

A.

Approver access

B.

Observer access

C.

No access is required

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Questions 10

What does Adobe Target optimize towards when running an Automated Personalization activity?

Options:

A.

One single metric

B.

The model will determine which goal to optimize

C.

Revenue per visitor

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Exam Code: AD0-E406
Exam Name: Adobe Target Business Practitioner Expert
Last Update: May 1, 2024
Questions: 68

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