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AD0-E555 Adobe Marketo Engage Professional Questions and Answers

Questions 4

What are two System Smart Lists in Adobe Marketo Engage? (Choose two.)

Options:

A.

Marketing Qualified

B.

Sales Qualified

C.

Unsubscribed People

D.

Marketing Suspended

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Questions 5

Which type of Smart Campaign processes all qualified people at once?

Options:

A.

Trigger

B.

Drip

C.

Batch

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Questions 6

A marketing analyst needs to know the number of people in a single stream Engagement Program who will become exhausted after the next cast. The engagement program has a status of 'On.'

How would the analyst find this information?

Options:

A.

Create the Engagement Stream Performance report.

B.

Review the Engagement Dashboard with Exhausted Content Notifications turned on.

C.

Create a Smart List using the Member of Engagement Program filter with the Exhausted Content constraint.

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Questions 7

How would a marketing manager modify the URL of an Adobe Marketo Engage landing page?

Options:

A.

Landing Page Actions > URL Tools > URL Builder

B.

Edit Draft > Edit Landing Page > Edit URL Settings

C.

Landing Page Actions > URL Tools > Edit URL Settings

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Questions 8

Which two image file types are accepted by Adobe Marketo Engage? (Choose two.)

Options:

A.

.txt

B.

.mP4

C.

.jpg

D.

.9if

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Questions 9

What is the relationship between triggers and filters in a Smart Campaign?

Options:

A.

All triggers OR the filter criteria must be met for the person to qualify for the Smart Campaign.

B.

Any triggers AND the filter criteria must be met for the person to qualify for the Smart Campaign

C.

All triggers AND the filter criteria must be met for the person to qualify for the Smart Campaign.

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Questions 10

Without using Smart Campaigns, communication limits automatically apply to which two program types? (Choose two.)

Options:

A.

Default

B.

Email

C.

Engagement

D.

Event

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Questions 11

What does the Change Program Status flow step do?

Options:

A.

Adds a member to a list in the program.

B.

Assigns an acquisition program to a person's record.

C.

Assigns the correct status based on the Smart List.

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Questions 12

A marketing manager finds a person in the Database whose Marketing Qualified date has changed. The manager needs to identify the source and reason for the value change.

Where can this information be accessed?

Options:

A.

In the person's activity log

B.

In a report

C.

In a Smart List

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Questions 13

A marketing coordinator builds a Default Program that encourages people to submit a request form on a local landing page in order to be contacted for a free product demo.

Which report would the coordinator consult to view the number of new names generated by the program?

Options:

A.

Web Page Activity

B.

Landing Page Performance

C.

People Performance

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Questions 14

A marketer builds a Default Program containing a form and a local Adobe Marketo Engage landing page. A new person fills out this form.

What are two ways this action would affect the person in Adobe Marketo Engage? (Choose two.)

Options:

A.

The person would be considered Anonymous in the Database,

B.

This program would be set as acquiring the new person.

C.

The person's communication preferences would be automatically set.

D.

The person would become a member of the program.

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Questions 15

A marketing manager needs to send product information to customers once per week for four weeks. Using the Engagement Program, how would the marketing manager set this up?

Options:

A.

Create one stream with four assets

B.

Create four streams, each with one asset

C.

Create two streams, each with two assets

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Questions 16

Which program type would a marketer use to capture gated content conversions on their corporate website?

Options:

A.

Drip Nurture

B.

Engagement

C.

Default

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Exam Code: AD0-E555
Exam Name: Adobe Marketo Engage Professional
Last Update: Dec 10, 2024
Questions: 55

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