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AD0-E602 Adobe Real-Time CDP Business Practitioner Professional Exam Questions and Answers

Questions 4

A Real-Time CDP Business Practitioner has to create a new segment of California residents. What field group tile should they drag onto the segment builder canvas?

Options:

A.

Audiences

B.

Events

C.

Attributes

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Questions 5

A Real-Time CDP Business Practitioner needs to analyze a segment's profile count. The business practitioner is interested in the number of new profiles that are part of the segment and the number of profiles that are getting removed from the segment.

Which profile status types can the practitioner use for this scenario?

Options:

A.

Realized and Leaving

B.

Qualified and Existing

C.

Realized and Exiting

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Questions 6

An outdoor retailer and Adobe Real-Time CDP customer tries to create a segment that identifies females who browsed camping supplies on its website. The retailer first selected experience events of users who have visited campaign supply product pages in the past 30 days. The initial size of the segment was 450,000 profiles. However, when the retailer AND'd the gender attribute from its loyalty system, the size of the segment dropped to only 7;000 profiles.

What is the most likely explanation for this dramatic drop in segment size?

Options:

A.

The segment logic should include an OR statement instead of an AND.

B.

The recency needs to be expanded to include 90 days of activity.

C.

Women are less interested in the brand's camping supplies than men.

D.

The majority of browsers on the website are not authenticated.

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Questions 7

A Real-Time CDP customer wants to share a customer segment using the identity namespace personalEmail.address across marketing channels.

For which destinations must these email addresses be transformed into the SHA256 format as the target identity?

Options:

A.

Linkedin Matched Audiences connection

Google Customer Match connection

Facebook connection

B.

Amazon S3 connection

Salesforce Marketing Cloud connection

C.

Facebook connection

Salesforce Marketing Cloud connection

Linkedin Matched Audiences connection

Google Customer Match connection

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Questions 8

An Adobe Real-Time CDP Business Practitioner wants to create a segment of users who have purchased an item in the last 90 days and then purchased another item 5 days later.

What type of segmentation could be used?

Options:

A.

Frequency Segmentation

B.

Recency Segmentation

C.

Sequential Segmentation

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Questions 9

A banking and insurance company has "memberid" as the unique user id for customers who land on their website from Google organic search and authenticate.

Which namespace is recommended to fetch profiles for known customers?

Options:

A.

Custom namespace for memberid

B.

Custom namespace for Google Click ID

C.

Customer namespace for authenticated id

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Questions 10

What is an example of a profile namespace?

Options:

A.

Device name

B.

Email

C.

Segment

D.

Display Name

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Questions 11

A Data Steward is asked to create a Data Governance framework.

Which two items must the steward consider during set up within AEP? (Choose two.)

Options:

A.

Policies

B.

Communication

C.

Labels

D.

Permissions

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Questions 12

A client asks a Real-Time CDP Business Practitioner to use a schema in the Real-Time Customer Profile. Which identity must the practitioner set?

Options:

A.

Primary identity

B.

Secondary identity

C.

Identity class

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Questions 13

A Real-Time CDP Business Practitioner is working with a client who requires automatic authentication Which type of ingestion should the practitioner choose?

Options:

A.

Batch

B.

Streaming

C.

Real-Time

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Questions 14

A Real-time CDP Business Practitioner needs to send data to destinations. Per company policies, only datasets with indirectly identifiable data can be shared.

Dataset#1: Label = I1

Dataset #2: Label = I2

Dataset #3: Label = I2

Dataset #4: Label = 11

Which datasets shown can be shared?

Options:

A.

Dataset #1 and Dataset #3

B.

Dataset #1 and Dataset #4

C.

Dataset #2 and Dataset #3

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Questions 15

A Real-Time CDP Business Practitioner is working with a client whose platforms are not adhering to data compliance measures. Which two must the practitioner use to enforce data governance for activating segments to platform destinations? (Choose two.)

Options:

A.

Destination labels

B.

Data enforcement rules

C.

Data usage policies

D.

Marketing action

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Exam Code: AD0-E602
Exam Name: Adobe Real-Time CDP Business Practitioner Professional Exam
Last Update: Dec 11, 2024
Questions: 50

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