Pigeon Parcels is a delivery company that wants to understand, at a high level, where it has gaps in the activities it currently carries out.
Which of the following would be the best approach to documenting the desired state?
The directors of Swift Despatch believe they might be able to improve their service and reduce costs by opening a distribution centre in Coventry A team has been created to investigate this further, including representatives of logistics, property and marketing Yasmin has been asked to advise on how the Business Case should be progressed at this point.
What SHOULD she advise?
A business analyst has been assigned to help develop a plan for expanding a business that produces software for mobile phones and has interview he managing director to understand his perspective regarding the expansion. The managing director’s worldview is as follows:
‘’The purpose of our business is to develop and sell software for mobile phones. The expansion will enable us to increase the amount of software we procedure, so we can keep pace with the growing demand of the market for software that is easy to use.’’
Which of the following is a ' transformation ' for this worldview?
A company has decided to change one of its financial Key Performance indicators (KPIs). It has traditionally measured profit through its gross profit margin, however, it now wishes to measure It through it Return on Capital Employed (ROCE).
The following activities are on the consensus Business Activity Model (BAM)
a) Take control action
b) Monitor performance targets
c) Define performance targets.
d) Define target customers
Which of these would the event ' amend KPI’ affect?
The customer journey map below was created for Eyes 4 ' U. a chain of high street opticians This shows the journey of a person who is 67 years old and retired with a limited pension and active social life
What are the MOST LIKELY statements to be in Box F and Box 6?

A company produces kitchens to order. Customers specify the design of the kitchen by using a computer-aided design tool, provided on the company’s website. The tool allows customers to select products, such as cabinets and cookers, and place them into a floor plan of the kitchen that they have specified.
Once the customer confirms the design, an order is placed and the customer is given a planned installation date for the kitchen. The company orders the raw materials for the kitchen and the kitchen is built by its skilled carpenters The customer can track the progress of the build on the Internet. If the kitchen Is likely to be delivered later than originally promised, a control action is taken to bring it back on schedule
A Business Activity Model (BAM) developed for the company has ' sell bespoke kitchens ' as its doing activity.
Which of the following activities would be directly linked by a logical dependency arrow to or from this doing activity?
As part of the alignment stage of a business change, an IT technician is investigating the usage of the current IT system, with a view to proposing automation for frequently used activities. They have made the following notes:
• 40 new entrant forms are completed per week.
• Low response rates totalling 35%.
• There are 7 redundant data items on the forms.
• On average, users indicate that they score the user interface design 2.4 out of 5.
Which investigation techniques did the IT technician use?
Elizabenth is an external consultant who is helping a company streamline its process. She has not worked for this company before.
The managing director (MD) has explained that some of the line managers feel that this work is unnecessary, whilst others are concerned that their staff will be made redundant as a result of her recommendations. He is keen for Elizabeth to get an understanding Elizabeth with an of organization staff and for the involve line manager in formulating potential improvements. The MD has provided Elizabeth with an organizational chart, detailing the business areas she needs to investigate, as well as the names of the line managers involved.
To understand the concerns of operational staff and line managers, which pair of techniques SHOULD she use first?
Fund42morrow Group is considering setting up a new company in the group to offer an innovative investment scheme aimed at encouraging people under 18 to save for their future. It has identified that the proposed new company must have regulatory approval and significant investment.
In which area of Porter’s Five Forces model would a competitor record this activity?
A large mortgage provider has been running a project to develop an equity release product The project has run into difficulty due to a disagreement between two key stakeholders about whether the product should be developed in house or outsourced to a specialist company.
The business analyst on the project. George, has been discussing his role in resolving this problem with his manager.
Which of the following descriptions is George ' s manager LEAST LIKELY to use in describing his role ' ?
An overseas bank is currently undertaking a feasibility study looking into the possible launch of a new bank in the UK
Preliminary findings suggest that the market is saturated, customers have a lot of choice and it is easy for them to switch from one bank to another.
In which area of Porter ' s Five Forces model would these preliminary findings be documented ' ?
Bessant Co.manufactures and sells clothing. The company is every profitable and the IT director would like to invest some of these profits into improving the technical infrastructure of the company, which would help the organic growth of the company. However, the finance director would like to use the profits to acquire one of its competitors.
Shelly is the business analyst on this project and she recognises that the IT and finance director do not agree on the future direction of the business. Once prefers organic growth and the other, growth by acquisition.
What technique COULD Shelly use to improve her understating ot these two different perspectives?
AlpmeTrails is a company that specialises in offering tailored walking holidays The company was set up by two people, who each own 50% of the business AlpineTrails books hotels, transport and equipment to create bespoke holidays for AlpineTrails customers.
An agreement was recently reached with WalkNation. a national walking organisation, for AlpineTrails to provide a number of special holidays for its members These will be branded as WalkNation Holidays AlpineTrails will be responsible for organising the holidays but WalkNation will undertake the marketing and booking of these special holidays for its members
As well as customers, which THREE stakeholder groups are represented in this scenario?
On joining a new company. Sara spent time reviewing the company ' s organisation chart She was particularly interested in the sponsor of the project she is joining
What is Sara LIKELY to have learnt about the sponsor from this? Select the TWO that apply
A company is reviewing its critical success factors and key performance indicators So far. it has key performance indicators for the following
The time to deliver orders for products Consumer satisfaction with products Wastage in product production The qualifications of production employees
Which area of Kaplan and Norton ' s balanced business scorecard has NOT been considered?
The Directors of Pigeon Parcels are keen to clearly set out the company’s purpose so that both their employees and customers understand it.
Which of the following statements would be the best statement to adopt?
The management of a chain of hotels has decided that one of its critical success factors (CSF) is to ' provide excellent customer service ' The below measures have been suggested.
Which THREE of these are appropriate key performance indicators (KPIs) for the CSF ' provide excellent customer service " ?
EuroCoach is a holiday coach company that Is reviewing its internal business processes. The following requirement for improvement has been logged as a business rule:
' EuroCoach Is now legally responsible for ensuring that passengers taking cross-border journeys have valid passports and visas (If applicable) tor the countries to which, and through which, they will travel '
Which type of business rule is this?
Paul has been struggling to make his farm profitable for a number of years Recently, an energy firm has asked him if it can survey his land in order to determine if there is natural gas deep under his fields If there is. they will pay him for the extracted gas.
Paul has discussed this request with his business partner, explaining that he would like to explore the possibility as he feels that any subsequent extraction process is safe, will cause minimal damage to the farm, and will return the farm to profitability. Paul ' s business partner disagrees, believing that the process for extracting the gas is dangerous, that the machinery will spoil the landscape and that it would undermine the vision they had of living off the land.
On which element of CATWOE are Paul and his business partner in disagreement?
A business case features a management summary, from which the below extract is taken:
‘The new approach will incur significant investment in terms of software licenses and annual maintenance fees, which will not be negotiable until year four of the proposal. We will research competing suppliers in the marketplace at end of year three, the supplier will, therefore, be likely to otter a reduced price for year five and beyond. However, we are convinced that the selected option is the right one. It will give us a competitive edge as a result of improved management information, in addition to the boost it will give to our image with our established customers. "
Which categories of costs and benefits are described in this extract*?
You are a project manager tasked with leading the development of a new mobile application for a local community organisation. You realise the importance of understanding the various stakeholders and decide to utilise the power/interest grid analysis technique.
Which of the following steps is not typically involved in conducting a power/interest grid analysis?
The following definition has been agreed by the partners of DeanLegal
DeanLegal is owned by its two founding partners. Derek Little and Anne Smith The two partners, together with a team of experienced negotiators, provide insolvency services to small and medium-sized companies Comprehensive support is provided to customers at what can be a very difficult and stressful time in their lives
DeanLegal is currently considering extending its range of services to include, for example, advice in funding the purchase of capital assets All work undertaken by DeanLegal is regulated by the Federation of Insolvency Practitioners (FIP) and adherence to its rules is constantly checked by the FIP
The partners have agreed that the primary doing activity of a BAM reflecting their business perspective is to provide insolvency services '
What enabling activity would support this?
An airline has agreed that the following Key performance indicator (KPI) will help measure one of the airline’s Critical Success Factors (CSFs) –customer service. The KPI is the percentage of customers rating our service as excellent in an independently administrator customer survey.
In the current year, the performance objective associated with KPI is 70%. The airline, therefore, aims for at least 70% of customers rating its service as excellent.
Which of the following activities in a Business Activity Model would establish whether the KPI and its associated performance objective is being achieved?
Paula is a business analyst working for a small bespoke furniture manufacturing company. The newly appointed chief executive, Beverly, has asked Paula to lead an initiative to refresh and restate (where necessary) the organization’s plan for the next financial year. Paula recently led a planning worksope with senior managers and has made the following notes about issues raised in the worshop:
The company….
a) Aims to supply 10% of the local bespoke furniture market by the end of the financial year.
b) Will Invest In local radio advertising and appoint a creative team to develop an appropriate advertisement
c) Will await the final draft of the annual accounts before considering investing in a new range of high-tech chairs.
d) Will adopt new 3D printing technologies to gain an advantage when quoting for bespoke furniture designs
e) Recognises that bespoke furniture will always be more expensive than mass-produced, standard furniture
Which of these notes will go into her MOST analysis?
A report has been created into improving the scheduling of physio appointments at a major hospital An extract reads
' The scheduling team have a strong set of skills that will not need to be updated However, the team should be split into two. one dealing with inpatients and one with outpatients The introduction of a new telephony software and an online booking system will also require changes to the process '
How might these changes be BEST presented to communicate with the scheduling team ' ?
A business analyst working for a large, luxury home furnishings retailer has recail from one of their overseas buyers:
“Hi, I have recently returned from China, where I was searching for items for a new furniture range we are planning to release over the summer. The first thing tnot the first company looking to source these products from this market. By chance, I met a representative of HomeLux (one of our competitors). They told me that they had negotiated a very competitive price with the producers here …”
The business analyst is going to put together an analysis from this information.
What can be identified from the email?
A large retail company has asked a business analyst to investigate a problem with declining sales.
Which of the following techniques should the business analyst use to identify underlying causes of this problem?
A large consultancy organization has assigned its BA. Girby, to a client called MetalCor, a manufacture of component for washing machines and fridge freezers. The management team of MetalCor need some help in understanding the problems they are experiencing with their production line. Recently. Reproduction has dipped to a record low and more parts are being return as fully.
Production line staff blame each other and the more staff Girby speaker to, the more issue she identifies. She having difficulty keeping track of the arising themes and how they relate to each other.
Which of the following would enable Girby to model the arising themes and how they relate to each other?