C_C4H260_01 SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Questions and Answers

Manage your Solution

Marketing Application Jobs

Map Free Texts

Marketing Extensibility

Create a call list in SAP CRM

Create an opportunity in SAP Cloud for Customer.

Create a lead in SAP CRM.

Create a lead in SAP Cloud for Customer

Create an opportunity in SAP CRM.

If a rule consists of more than one condition, they are always logically combined by OR.

If two rule models with the same validity are active, no rule model is executed.

The system automatically detects the context where the score is executed and selects the best-fitting rule model for score calculation.

A score can have more than one rule model, because rules can have different validity and application scope.

BI Admin

Application Creator

System Administrator

System Owner

Provide a training set that contains only contacts from the specific countries and regions.

Add an applicable scope for the relevant countries and regions.

Assign a specific target group with those countries and regions to the target object

Use Segmentation to select relevant countries and region.

Matching logic works against existing records and against simultaneously imported data.

The number of best records can be configured for each contact.

The full name is used as an additional criterion to achieve a sufficiently high level of confidence to perform a soft match.

The "One Per Contact" configuration setting is used as a hard match criteria with a high level of confidence.

The date of birth is used as an additional criterion to achieve a sufficiently high level of confidence to perform a soft match

Push notification

E-mail

Facebook

SMS

Use the AIF Configuration app.

Use the Manage Software Collection app

Log on to the SAP GUI and use transaction SPRO.

Use the Manage your Solution app.

Build a dynamic target group and assign it as a target group in the campaign designer.

Build a static target group and assign it as a target group in the campaign designer.

Build a control group and assign it as a target group in the campaign designer.

Build a live target group and assign it as a target group in the campaign designer.

Marketing: Corporate Account

Marketing: Contact and Corporate Account

Marketing: Interactions

Marketing: Contact