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C_C4H260_01 SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Questions and Answers

Questions 4

Your customer has added new interests directly in the production environment that were not configured in the test environment. What other applications can be configured directly in the production environment? Note: There are 2 correct answers to this question.

Options:

A.

Manage your Solution

B.

Marketing Application Jobs

C.

Map Free Texts

D.

Marketing Extensibility

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Questions 5

Which out-of-the-box actions are available for campaigns?

Options:

A.

Create a call list in SAP CRM

B.

Create an opportunity in SAP Cloud for Customer.

C.

Create a lead in SAP CRM.

D.

Create a lead in SAP Cloud for Customer

E.

Create an opportunity in SAP CRM.

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Questions 6

You want to create an engagement score that behaves differently depending on the country the contact comes from and the timestamps of the interactions. Which rules allow you to meet your requirements with one score? Note: There are 2 correct answers to this question.

Options:

A.

If a rule consists of more than one condition, they are always logically combined by OR.

B.

If two rule models with the same validity are active, no rule model is executed.

C.

The system automatically detects the context where the score is executed and selects the best-fitting rule model for score calculation.

D.

A score can have more than one rule model, because rules can have different validity and application scope.

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Questions 7

You want to integrate SAP Marketing Cloud and SAP Analytics Cloud using single sign-on. What is the Business Role in SAP Analytics cloud that you need to perform this task?

Options:

A.

BI Admin

B.

Application Creator

C.

System Administrator

D.

System Owner

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Questions 8

You need to execute campaigns based on the buying propensity applicable for some specific country and region. This means that you will have to create a predictive model. How can you restrict the validity of a predictive model?

Options:

A.

Provide a training set that contains only contacts from the specific countries and regions.

B.

Add an applicable scope for the relevant countries and regions.

C.

Assign a specific target group with those countries and regions to the target object

D.

Use Segmentation to select relevant countries and region.

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Questions 9

How does merging and matching work in SAP Marketing Cloud? Note: There are 3 correct answers to this question.

Options:

A.

Matching logic works against existing records and against simultaneously imported data.

B.

The number of best records can be configured for each contact.

C.

The full name is used as an additional criterion to achieve a sufficiently high level of confidence to perform a soft match.

D.

The "One Per Contact" configuration setting is used as a hard match criteria with a high level of confidence.

E.

The date of birth is used as an additional criterion to achieve a sufficiently high level of confidence to perform a soft match

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Questions 10

Which communication mediums can be maintained via the campaign execution blacklist? Note: There are 2 correct answers to this question.

Options:

A.

Push notification

B.

E-mail

C.

Facebook

D.

SMS

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Questions 11

You want to customize the SAP Marketing Cloud solution according to your customer's specific requirements. How can you customize SAP Marketing Cloud?

Options:

A.

Use the AIF Configuration app.

B.

Use the Manage Software Collection app

C.

Log on to the SAP GUI and use transaction SPRO.

D.

Use the Manage your Solution app.

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Questions 12

How do you reach customers on their birthday that have enrolled in the loyalty program and that have made at least two purchases in the last month?

Options:

A.

Build a dynamic target group and assign it as a target group in the campaign designer.

B.

Build a static target group and assign it as a target group in the campaign designer.

C.

Build a control group and assign it as a target group in the campaign designer.

D.

Build a live target group and assign it as a target group in the campaign designer.

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Questions 13

In SAP Marketing Cloud, you can leverage custom fields to create your own scores and display them on the profile. Which business contexts can you choose in custom field creation so that you can use them for your score? Note: There are 2 correct answers to this question.

Options:

A.

Marketing: Corporate Account

B.

Marketing: Contact and Corporate Account

C.

Marketing: Interactions

D.

Marketing: Contact

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Exam Code: C_C4H260_01
Exam Name: SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation
Last Update: Aug 8, 2022
Questions: 89

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