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Data-Cloud-Consultant Salesforce Certified Data Cloud Consultant (SU24) Questions and Answers

Questions 4

A Data Cloud consultant is evaluating the initial phase of the Data Cloud lifecycle for a company.

Which action is essential to effectively begin the Data Cloud lifecycle?

Options:

A.

Identify use cases and the required data sources and data quality.

B.

Analyze and partition the data into data spaces.

C.

Migrate the existing data into the Customer 360 Data Model.

D.

Use calculated insights determine the benefits of Data Cloud for this company.

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Questions 5

A Data Cloud customer wants to adjust their identity resolution rules to increase their

accuracy of matches. Rather than matching on email address, they want to review a rule that joins

their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key.

Which two steps should the consultant take to address this new use case?

Choose 2 answers

Options:

A.

Map the primary key from the two systems to Party Identification, using CRM ID as the

identification name for both.

B.

Map the primary key from the two systems to party identification, using CRM ID as the

identification name for individuals

coming from the CRM, and Marketing ID as the identification name for individuals coming from the

marketing platform.

C.

Create a custom matching rule for an exact match on the Individual ID attribute.

D.

Create a matching rule based on party identification that matches on CRM ID as the party

identification name.

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Questions 6

Northern Trail Outfitters (NTO) is getting ready to start ingesting its CRM data into Data Cloud.

While setting up the connector, which type of refresh should NTO expect when the data stream is deployed for the first time?

Options:

A.

Incremental

B.

Manual refresh

C.

Partial refresh

D.

Full refresh

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Questions 7

The recruiting team at Cumulus Financial wants to identify which candidates have browsed the jobs page on its website at least twice within the last 24 hours. They want the information about these

candidates to be available for segmentation in Data Cloud and the candidates added to their recruiting system.

Which feature should a consultant recommend to achieve this goal?

Options:

A.

Streaming data transform

B.

Streaming insight

C.

Calculated insight

D.

Batch bata transform

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Questions 8

Northern Trail Outfitters (NTO), an outdoor lifestyle clothing brand, recently started a new

line of business. The new business specializes in gourmet camping food. For business reasons as well

as security reasons, it's important to NTO to keep all Data Cloud data separated by brand.

Which capability best supports NTO's desire to separate its data by brand?

Options:

A.

Data streams for each brand

B.

Data model objects for each brand

C.

Data spaces for each brand

D.

Data sources for each brand

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Questions 9

Which functionality does Data Cloud offer to improve customer support interactions when a customer is working with an agent?

Options:

A.

Predictive troubleshooting

B.

Enhanced reporting tools

C.

Real-time data integration

D.

Automated customer service replies

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Questions 10

Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud

and bring two years of transactional history into Data Cloud.

What should NTO use to achieve this?

Options:

A.

B2C Commerce Starter Bundles

B.

Direct Sales Order entity ingestion

C.

Direct Sales Product entity ingestion

D.

B2C Commerce Starter Bundles plus a custom extract

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Questions 11

Which permission setting should a consultant check if the custom Salesforce CRM object is

not available in New Data Stream configuration?

Options:

A.

Confirm the Create object permission is enabled in the Data Cloud org.

B.

Confirm the View All object permission is enabled in the source Salesforce CRM org.

C.

Confirm the Ingest Object permission is enabled in the Salesforce CRM org.

D.

Confirm that the Modify Object permission is enabled in the Data Cloud org.

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Questions 12

Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily

basis to be ingested in Data Cloud.

In what order should each process be run to ensure that freshly imported data is ready and available

to use for any segment?

Options:

A.

Calculated Insight > Refresh Data Stream > Identity Resolution

B.

Refresh Data Stream > Calculated Insight > Identity Resolution

C.

Identity Resolution > Refresh Data Stream > Calculated Insight

D.

Refresh Data Stream > Identity Resolution > Calculated Insight

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Questions 13

How should a Data Cloud consultant successfully apply consent during segmentation?

Options:

A.

Include the Consent Status from the golden record during activation for any applicable channels of engagement.

B.

Include Party Identification for any applicable channels of engagement in the filter criteria for each segment.

C.

Include the Unified Profile during segmentation for any applicable channels of engagement.

D.

Include the Consent Status for any applicable channels of engagement in the filter criteria for each segment.

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Questions 14

Northern Trail Outfitters uses B2C Commerce and is exploring implementing Data Cloud to get a unified view of its customers and all their order transactions.

What should the consultant keep in mind with regard to historical data ingesting order data using the B2C Commerce Order Bundle?

Options:

A.

The B2C Commerce Order Bundle ingests 12 months of historical data.

B.

The B2C Commerce Order Bundle ingests 6 months of historical data.

C.

The B2C Commerce Order Bundle does not ingest any historical data and only ingests new orders from that point on.

D.

The B2C Commerce Order Bundle ingests 30 days of historical data.

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Questions 15

How does Data Cloud ensure data privacy and security?

Options:

A.

By encrypting data at rest and in transit

B.

By enforcing and controlling consent references

C.

By securely storing data in an offsite server

D.

BY limiting data access to authorized admins

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Questions 16

What should a user do to pause a segment activation with the intent of using that segment

again?

Options:

A.

Deactivate the segment.

B.

Delete the segment.

C.

Skip the activation.

D.

Stop the publish schedule.

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Questions 17

A customer has a custom Customer Email c object related to the standard Contact object in Salesforce CRM. This custom object

stores the email address a Contact that they want to use for activation.

To which data entity is mapped?

Options:

A.

Contact

B.

Contact Point_Email

C.

Custom customer Email__c object

D.

Individual

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Questions 18

Northern Trail Outfitters unifies individuals in its Data Cloud instance.

Which three features ca e consultant use to validate the data on a unified profile?

Choose 3 answers

Options:

A.

Identity Resolution

B.

Query APL

C.

Data Explorer

D.

Profile Explorer

E.

Data Actions

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Questions 19

How can a consultant modify attribute names to match a naming convention in Cloud File

Storage targets?

Options:

A.

Use a formula field to update the field name in an activation.

B.

Update attribute names in the data stream configuration.

C.

Set preferred attribute names when configuring activation.

D.

Update field names in the data model object.

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Questions 20

What does the Ignore Empty Value option do in identity resolution?

Options:

A.

Ignores empty fields when running any custom match rules

B.

Ignores empty fields when running reconciliation rules

C.

Ignores Individual object records with empty fields when running identity resolution rules

D.

Ignores empty fields when running the standard match rules

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Questions 21

Luxury Retailers created a segment targeting high value customers that it activates through

Marketing Cloud for email communication. The company notices that the activated count is smaller

than the segment count.

What is a reason for this?

Options:

A.

Marketing Cloud activations apply a frequency cap and limit the number of records that can be

sent in an activation.

B.

Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the

individual does not have a related Contact Point, it will not be activated.

C.

Marketing Cloud activations automatically suppress individuals who are unengaged and have not

opened or clicked on an email in the last six months.

D.

Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud.

They do not allow activation of new records.

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Questions 22

Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring Marketing Cloud data into Data Cloud.

What are two of the available datasets in Marketing Cloud Starter Data Bundles?

Choose 2 answers

Options:

A.

Personalization

B.

MobileConnect

C.

Loyalty Management

D.

MobilePush

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Questions 23

A consultant is ingesting a list of employees from their human resources database that they want to segment on.

Which data stream category should the consultant choose when ingesting this data?

Options:

A.

Profile Data

B.

Contact Data

C.

Other Data

D.

Engagement Data

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Questions 24

A customer has a calculated insight about lifetime value.

What does the consultant need to be aware of if the calculated insight.

needs to be modified?

Options:

A.

Mew dimensions can be added.

B.

Existing dimensions can be removed.

C.

Existing measures can be removed.

D.

Mew measures can be added.

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Questions 25

Which two steps should a consultant take if a successfully configured Amazon S3 data

stream fails to refresh with a "NO FILE FOUND" error message?

Choose 2 answers

Options:

A.

Check if correct permissions are configured for the Data Cloud user.

B.

Check if the Amazon S3 data source is enabled in Data Cloud Setup.

C.

Check If the file exists in the specified bucket location.

D.

Check if correct permissions are configured for the S3 user.

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Questions 26

A consultant wants to make sure address details from customer orders are selected as best to save to the unified profile.

What should the consultant do to achieve this?

Options:

A.

Select the address details on the Contact Point Address. Change the reconciliation rules for the specific address attributes to Source Priority and move the Individual DMO to the bottom.

B.

Use the default reconciliation rules for Contact Point Address.

C.

Select the address details on the Contact Point Address. Change the reconciliation rules for the specific address attributes to Source Priority and move the Oder DMO to the top.

D.

Change the default reconciliation rules for Individual to Source Priority.

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Questions 27

Cumulus Financial uses Data Cloud to segment banking customers and activate them for

direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who

have been in the segment within the last 2 years.

Which Data Cloud component allows for this?

Options:

A.

Segment exclusion

B.

Nested segments

C.

Segment membership data model object

D.

Calculated insights

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Questions 28

Cumulus Financial wants to be able to track the daily transaction volume of each of its customers in real time and send out a notification as soon as it detects volume outside a customer's normal range.

What should a consultant do to accommodate this request?

Options:

A.

Use a calculated insight paired with a flow.

B.

Use streaming data transform with a flow.

C.

Use a streaming insight paired with a data action

D.

Use streaming data transform combined with a data action.

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Questions 29

Cumulus Financial created a segment called Multiple Investments that contains individuals

who have invested in two or more mutual funds.

The company plans to send an email to this segment regarding a new mutual fund offering, and

wants to personalize the email content with information about each customer's current mutual fund

investments.

How should the Data Cloud consultant configure this activation?

Options:

A.

Include Fund Type equal to "Mutual Fund" as a related attribute. Configure an activation based on

the new segment with no additional attributes.

B.

Choose the Multiple Investments segment, choose the Email contact point, add related attribute

Fund Name, and add related attribute filter for Fund Type equal to "Mutual Fund".

C.

Choose the Multiple Investments segment, choose the Email contact point, and add related

attribute Fund Type.

D.

Include Fund Name and Fund Type by default for post processing in the target system.

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Questions 30

Cloud Kicks wants to be able to build a segment of customers who have visited its website within the previous 7 days.

Which filter operator on the Engagement Date field fits this use case?

Options:

A.

Is Between

B.

Greater than Last Number of

C.

Next Number of Days

D.

Last Number of Days

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Questions 31

Which configuration supports separate Amazon S3 buckets for data ingestion and activation?

Options:

A.

Dedicated S3 data sources in Data Cloud setup

B.

Multiple S3 connectors in Data Cloud setup

C.

Dedicated S3 data sources in activation setup

D.

Separate user credentials for data stream and activation target

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Questions 32

A consultant has an activation that is set to publish every 12 hours, but has discovered that

updates to the data prior to activation are delayed by up to 24 hours.

Which two areas should a consultant review to troubleshoot this issue?

Choose 2 answers

Options:

A.

Review data transformations to ensure they're run after calculated insights.

B.

Review calculated insights to make sure they're run before segments are refreshed.

C.

Review segments to ensure they're refreshed after the data is ingested.

D.

Review calculated insights to make sure they're run after the segments are refreshed.

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Questions 33

During discovery, which feature should a consultant highlight for a customer who has

multiple data sources and needs to match and reconcile data about individuals into a single unified

profile?

Options:

A.

Data Cleansing

B.

Harmonization

C.

Data Consolidation

D.

Identity Resolution

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Questions 34

Data Cloud receives a nightly file of all ecommerce transactions from the previous day.

Several segments and activations depend upon calculated insights from the updated data in order to

maintain accuracy in the customer's scheduled campaign messages.

What should the consultant do to ensure the ecommerce data is ready for use for each of the

scheduled activations?

Options:

A.

Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights

and segments before the activations are scheduled to run.

B.

Set a refresh schedule for the calculated insights to occur every hour.

C.

Ensure the activations are set to Incremental Activation and automatically publish every hour.

D.

Ensure the segments are set to Rapid Publish and set to refresh every hour.

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Questions 35

How does identity resolution select attributes for unified individuals when there Is conflicting information in the data model?

Options:

A.

Creates additional contact points

B.

Leverages reconciliation rules

C.

Creates additional rulesets

D.

Leverages match rules

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Questions 36

The Salesforce CRM Connector is configured and the Case object data stream is set up. Subsequently, a new custom field named Business Priority is created on the Case object in Salesforce CRM. However, the new field is not available when trying to add it to the data stream.

Which statement addresses the cause of this issue?

Options:

A.

The Salesforce Integration User Is missing Rad permissions on the newly created field.

B.

The Salesforce Data Loader application should be used to perform a bulk upload from a desktop.

C.

Custom fields on the Case object are not supported for ingesting into Data Cloud.

D.

After 24 hours when the data stream refreshes it will automatically include any new fields that were added to the Salesforce CRM.

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Questions 37

Which method should a consultant use when performing aggregations in windows of 15 minutes on data collected via the Interaction SDK or Mobile SDK?

Options:

A.

Batch transform

B.

Calculated insight

C.

Streaming insight

D.

Formula fields

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Questions 38

A segment fails to refresh with the error "Segment references too many data lake objects

(DLOS)".

Which two troubleshooting tips should help remedy this issue?

Choose 2 answers

Options:

A.

Split the segment into smaller segments.

B.

Use calculated insights in order to reduce the complexity of the segmentation query.

C.

Refine segmentation criteria to limit up to five custom data model objects (DMOs).

D.

Space out the segment schedules to reduce DLO load.

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Questions 39

Cumulus Financial is currently using Data Cloud and ingesting transactional data from its

backend system via an S3 Connector in upsert mode. During the initial setup six months ago, the

company created a formula field in Data Cloud to create a custom classification. It now needs to

update this formula to account for more classifications.

What should the consultant keep in mind with regard to formula field updates when using the S3

Connector?

Options:

A.

Data Cloud will initiate a full refresh of data from $3 and will update the formula on all records.

B.

Data Cloud will only update the formula on a go-forward basis for new records.

C.

Data Cloud does not support formula field updates for data streams of type upsert.

D.

Data Cloud will update the formula for all records at the next incremental upsert refresh.

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Questions 40

An organization wants to enable users with the ability to identify and select text attributes

from a picklist of options.

Which Data Cloud feature should help with this use case?

Options:

A.

Value suggestion

B.

Data harmonization

C.

Transformation formulas

D.

Global picklists

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Exam Name: Salesforce Certified Data Cloud Consultant (SU24)
Last Update: Dec 3, 2024
Questions: 101

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