HP2-H41 Selling Imaging and Printing Fundamentals Questions and Answers

approximately 10%

approximately 50%

approximately 70%

approximately 100%

labeling requirements for documents

number of email messages sent

costs related to document delivery via a courier service

use of barcode readers for packaging

a simple calculation of distribution costs

the cost of the toner and paper used to print

the intended purpose of the document

the interpretation of the reader/user of the document

long-term focus

limited customer interaction

short-term focus

focus on the sale itself

To provide an easier and faster way to enter information into the MFP control panel

To enable use of the embedded word processor feature to create documents directly on the MFP

To provide a way to edit or add text to a scanned document file

To provide access to custom features that is not available on the MFP touch screen control panel

Pro

Enterprise flow

ePrint public print locations

Home and home office

Small and medium business

Enterprise

HP BestRes

HP PhotoRes

HP FastRes

HP ColorREt

selling two different models of the same product

including a color product in the offering

expanding the business opportunity by extending more capabilities to the product

expanding the business opportunity by providing the customer with three connectivity options

innovators

conservatives

skeptics

pragmatists

color, convergence, and networking

MFP, networking, and AIO

VOIP, color, and copying

digital fax, cluster print, and AIO

HP liquid crystal technology

HP Piezo InkJet technology

HP BubbleJet technology

HP Scalable Print technology

the cheapest base price

consumables' refilling capabilities

fewer replacement parts and long-life consumables

standard finishing capabilities

product reliability

less expensive products/services

marketing expertise

more printing formats

broadest product portfolio

job storage

CD/DVD creation

wireless printing

job accounting

multiple people

an advertising agency

outsourcing to an external print shop

expensive printing equipment

semi-professional users who want to vary color settings to receive high quality images

large enterprises focused on maximum print speed

small and medium businesses who want to restrict color printing on the user or application level

large enterprises that manage their sophisticated printer infrastructures with HP Web Jetadmin

lowest hardware prices in the industry

just-in-time shipping of products

free toner with every sold printer

brand recognition that opens doors for more sales

access to a large installed base of existing customers

It is printer agnostic because images are rastered inside the print job.

It speeds up the print job rastering process in the device firmware.

It reduces network traffic by storing the print job inside the printer.

It reduces anomalies, such as rose patterns, in printed images.

a decrease in the amount of printing

less need for paper documents

more printed material included in product packages

an increase in the amount of printing

Today's workers are more creative.

Commercial print shops do not want these kinds of jobs.

Newer color printers produce low-cost, high quality output.

Fewer commercial print shops exist today.

Bundled genuine HP supplies and maintenance kits provided to customers at specific service intervals

HP standard limited warranties for devices, supplies, and customer replaceable parts, including full replacement services where required

Bundled genuine HP supplies sold contractually

Support packages that extend and enhance hardware and software service beyond the scope of the included warranty

the ability of a printer to collate and staple without jamming

the total cost of ownership, including memory and accessories

the total printing process, from clicking Print, to a finished page in the output bin

the movement of a print job through the network

printing on continuous feed paper

no paper curl

simple cleaning cycle

significant energy savings

stapling

copying

scanning

printing

HP Easy Printer Care

HP Jetdirect networking

balanced deployment

HP ImageREt technology

Total Cost of Ownership calculator

letterheads

1:1 documents

health records

posters

Use only 1500-grit paper as cleaning pages.

Use only original HP supplies.

Place the device in a cool, dry area.

Use power-conditioning devices to ensure constant voltage.

Smaller quantities of documents can be printed as needed.

Since customer and market data is static, large numbers of documents can be printed.

Printing can be done quickly since there is no set-up or lead time required.

It is easier to target specific customers in personalized ways.

It is inexpensive and easy to do complex document finishing in-house.

It is simple to add metallic toners and embossing when printing in-house.

HP FastRes

HP color tables

HP intelligent networking

HP instant-on fuser

Decreased reaction from competitors

Improved brand recognition

Increased costs of mono printing

Decreased costs of printing

Uses ultrasonic technology to exploit the memory on the connected computer

Recognizes text and recreates it using editable fonts

Enables simultaneous duplex scanning of multiple pages at the same time

Senses multiple pages passing through the automatic document feeder

Schematics

CAD drawings

Fine art

Banners

Blue prints

HP finishing accessories

HP LaserJet paper handling hardware

HP FutureSmart firmware

HP LaserJet electro photographic printing process

Most initial contacts result in a purchase.

Most initial contacts are through a document.

Most initial contacts occur during the day.

Most initial contacts are face to face.

HP PhotoSmart printers

single-function monochrome HP LaserJet printers

HP Digital Senders

HP Color LaserJet printers

mono and color LaserJet MFPs and selected AIOs

Installed behind the company firewall for added control and security

Enables Apple iOS devices to print directly to the HP imaging and printing device

Enhances the workflow functionality that is built into HP MFPs and some HP printers

Enables mobile devices to print via email to eliminate the need to connect to the device

An HP accessory software solution that manages the entire fleet of imaging and printing devices at the same time

An HP solution that is integrated in the device operating system and provides device security settings

An integrated, policy-based component of the device firmware that provides user access to device features

An HP around-the-box solution that provides a cost-effective security improvement to the imaging and printing environment