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Marketing-Cloud-Account-Engagement-Consultant Salesforce Certified Marketing Cloud Account Engagement Consultant (SP24) Questions and Answers

Questions 4

Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

Options:

A.

Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.

B.

Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.

C.

The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.

D.

The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.

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Questions 5

LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users. In a round robin fashion:

• Completed the "Product Interest" form

• A score higher than 100

• A grade higher than a C

• Is a member of the "Target Account" list

What should LenoxSoft use to accomplish this business requirement?

Options:

A.

Automation rule and user queue

B.

Automation rule and user group

C.

Form completion action and user queue

D.

Form completion action and user group

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Questions 6

A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.

How would a consultant explain the difference?

Options:

A.

First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.

B.

First-party tracking is domain-based while third-party tracking is campaign-based.

C.

First-party tracking tracks prospects across different website domains, while third-party tracking does not.

D.

First-party tracking does not use cookies, while third-party tracking does.

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Questions 7

LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?

Options:

A.

Move all users to Salesforce Lightning

B.

Purchase separate Marketing Cloud Account Engagement accounts

C.

Enable "Business Unit'connector setting

D.

Use the Marketing Cloud Account Engagement Lightning App

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Questions 8

When integrating Marketing Cloud Account Engagement Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2

Options:

A.

Lead, Contact or Account record added as a Related Object to the Salesforce custom object

B.

Salesforce Connector User has 'Read' permission to the custom object

C.

Campaign or Opportunity record added as a Related Object to the Salesforce custom object

D.

Customized 'Display in Table' values when configuring fields

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Questions 9

A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.

Which automation tool should be used?

Options:

A.

Completion action

B.

Dynamic list

C.

Segmentation rule

D.

Automation rule

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Questions 10

Which two features would indicate LenoxSoft's Marketing Cloud Account Engagement instance has been authenticated and is ready to send emails?

Choose 2 answers

Options:

A.

A green check mark next to the domain key policy

B.

A green check mark next to the FBS registration ID

C.

A green check mark next to the Salesforce Connected user

D.

A green check mark next to the domain SPF record

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Questions 11

LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:

Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.

Once their activity increases, they should be removed from the list. What should be their strategy?

Options:

A.

Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".

B.

Create a Segmentation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".

C.

Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.

D.

Create an Automation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days".

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Questions 12

"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.

How could they communicate this to all Marketing Cloud Account Engagement prospects?

Options:

A.

Send an automated operational email to all prospects.

B.

Send Engage emails to all prospect who are opted in.

C.

Send a list email to all prospects who are opted in.

D.

Send an operational email to all prospects.

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Questions 13

Which editions of Marketing Cloud Account Engagement provides Buisness Units and Einstein functionalities

Options:

A.

All

B.

Marketing Cloud Account Engagement Plus Edition and Marketing Cloud Account Engagement Advanced Edition

C.

Only Marketing Cloud Account Engagement Advanced Edition and it includes unlimited Buisness Units

D.

Only Marketing Cloud Account Engagement Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month

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Questions 14

How many scheduled Engagement Programs is it possible to have

Options:

A.

5

B.

3

C.

10

D.

15

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Questions 15

You want to assign prospects to a specific sales user when that prospect submits a form and is from region EMEA. What tool do you need to use? [Choose one answer]

Options:

A.

Segmentation Rule

B.

Completion Action

C.

Dynamic List

D.

Automation Rule

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Questions 16

Can we connect Twilio SMS Center via Marketing Cloud Account Engagement Connector?

Options:

A.

True

B.

False

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Questions 17

How long can it take for Custom Object in Marketing Cloud Account Engagement to sync with Salesforce

Options:

A.

10 minutes

B.

2 minutes, because that's the frequency of Marketing Cloud Account Engagement looking for changes in Salesforce

C.

1 hour

D.

4 hours

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Questions 18

LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU.

Which two reasons could explain why this happened?

Choose 2 answers

Options:

A.

The leads have been reassigned to a user who does not exist in that BU.

B.

The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.

C.

The Marketing Data Sharing rule has changed and the leads no longer match the criteria.

D.

The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.

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Questions 19

What factors are involved in determining email deliverability?

Options:

A.

Sender Policy Framework (SPF)

B.

Domain Keys

C.

Sender ID

D.

Whitelist

E.

CAN-SPAM

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Questions 20

LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.

Which sequence of events would meet their goal?

Options:

A.

Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"

B.

Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion

Action "On click :: Adjust score :: +10" that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"

C.

Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" >

Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder

email"

D.

Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead

of showing the form's Thank You Content" and specify the white paper file link > Add Completion Actions "Send autoresponder email" AND

"Adjust score :: +10" to the Form

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Questions 21

When you go to View HTML code section at selected Form record you can only see the iframe tag

Options:

A.

True

B.

False

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Questions 22

The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

Options:

A.

Form Report: Impressions

B.

Lifecycle Report: New Prospects Created

C.

Form Report: Conversions

D.

Form Report: Submissions

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Questions 23

What would an Administrator set up to have a document automatically download after a successful form completion?

Options:

A.

Include a link to the content in the Thank You Content of the form.

B.

Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."

C.

Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."

D.

Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.

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Questions 24

A Marketing Cloud Account Engagement administrator finds that all of the email addresses for their Marketing Cloud Account Engagement users have changed. What would be the root cause of this change?

Options:

A.

Import and update users

B.

Table action updated users

C.

Marketing Cloud Account Engagement Admin changed each email address

D.

User sync mapped email address

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Questions 25

"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.

What two options could be implemented to prevent empty field values from appearing in the email?

Choose 2 answers

Options:

A.

Define default mail merge values for fields

B.

Use HML conditional logic statements

C.

Use HML merge field modifiers

D.

Define page actions to replace field values

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Questions 26

LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

Options:

A.

Build automation rules add criteria as Contact as blank add action as notify assigned user

B.

Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user

C.

Build dynamic list add criteria as Contact as blank add action as notify assigned user

D.

Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user

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Questions 27

"LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.

What is the best way to allow sales to accomplish this?

Options:

A.

Add contacts to the program's Campaign as campaign members.

B.

Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.

C.

Use the Add to List completion action on forms.

D.

Use the Add to Nurture action on page layouts.

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Questions 28

How many automation rules can you have

Options:

A.

Always 100

B.

Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 150

C.

Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200

D.

Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200

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Questions 29

Which one is Marketing Cloud Account Engagement Event Connector

Options:

A.

Eventbrite

B.

Eventor

C.

EventMe

D.

TheEvents

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Questions 30

Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?

Options:

A.

Create a completion action based on the Lead Status field value.

B.

Create a dynamic list based on the Lead Status field value

C.

Create an automation rule based on the Lead Status field value

D.

Create a segmentation rule based on the Lead Status field value

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Questions 31

LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").

What steps should the Marketing Cloud Account Engagement administrator take to align the Marketing Cloud Account Engagement user interface with the Salesforce user interface?

Options:

A.

Create Marketing Cloud Account Engagement users by importing them into Marketing Cloud Account Engagement with their language preferences included in the CSV import file.

B.

Create Marketing Cloud Account Engagement users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.

C.

Create Marketing Cloud Account Engagement users manually and set each user's language preference based on the BU and language they speak.

D.

Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.

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Questions 32

There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

Options:

A.

Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

B.

Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

C.

Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days

D.

Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

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Questions 33

There is Custom Field Type in Marketing Cloud Account Engagement called Date

Options:

A.

True

B.

False

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Questions 34

LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Marketing Cloud Account Engagement Connectors?

Options:

A.

Webinar & Event invite. Registrations & Attendance

B.

Webinar & Event Registrations & Attendance

C.

Webinar: Attended/NoShow/Registered Event :Checked In/Registered

D.

Only Webinar & Event Attendance

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Questions 35

What is the purpose of creating a Tracker subdomain? [Choose one answer]

Options:

A.

To allow emails to be sent from your domain

B.

To host all Marketing Cloud Account Engagement landing pages and forms on your website

C.

To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.

D.

All of the above

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Questions 36

Which is true about Visitor Filters?

Options:

A.

Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications

B.

You can the filter by IP

C.

You can filter by a hostname

D.

You can filter by a hostname wildcard

E.

You can't filter your own company IP

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Questions 37

Which standard connectors can be activated in Marketing Cloud Account Engagement [Choose two answers]

Options:

A.

Survey Monkey

B.

Youtube

C.

GoToWebinar

D.

Olark

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Questions 38

There is Custom Field Type in Marketing Cloud Account Engagement called Phone

Options:

A.

True

B.

False

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Questions 39

Which actions can be achieved with completion actions? [Choose three answers]

Options:

A.

Assign to queue

B.

Notify account owner

C.

Set profile

D.

Increment prospect field value

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Questions 40

The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Marketing Cloud Account Engagement feature of email now can be used to run these tests?

Options:

A.

Create a test list of approved users to use in the testing tab of the email now.

B.

Create a dynamic list of approved users to use as the recipient list in the sending tab.

C.

Create a one off email test send by entering an email address in the Send to Emails section of the testing tab

D.

Create a static list of approved users to use as the recipient list in the sending tab.

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Questions 41

LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?

Options:

A.

Automation rule and completion action

B.

Dynamic list and automation rule

C.

Completion action and dynamic list

D.

Segmentation rule and completion action

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Questions 42

LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?

Options:

A.

Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails

B.

Enable Kiosk mode on the Marketing Cloud Account Engagement form

C.

Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"

D.

Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form

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Questions 43

LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B. Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.

What action should they take to successfully complete the migration?

Options:

A.

Include prospect activity history from Account B in their prospect import if they want to retain it.

B.

Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.

C.

Export existing custom field mappings to import desired fields into Account A.

D.

Manually rebuild any automations built in Account B in Account A.

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Questions 44

If someone opt-out's do we need to delete this Prospect record?

Options:

A.

Yes, it is restricted by law

B.

False. It is restricted by law not to email them, but we still can track the activity

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Questions 45

LenoxSoft's corporate marketing team has Marketing Cloud Account Engagement users who are users in all of their five Marketing Cloud Account Engagement Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.

How would user A accomplish this?

Options:

A.

Instruct the user in the European BU to take a screenshot and email it to them to review.

B.

Use the BU switcher in the North America BU to switch to Europe.

C.

Create a custom user role in the European BU with access to the folder the program is in.

D.

Log out of the North American BU and log into the European BU to review the program.

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Questions 46

LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.

What should be configured to assign qualified leads as requested?

Options:

A.

Create an automation rule to assign to a lead queue when the qualification criteria is met.

B.

Create a completion action to assign to a group when the prospect reaches a score of 100.

C.

Create an automation rule to assign to a group when the qualification criteria is met.

D.

Create a completion action to assign to a lead queue when a high-value form is submitted.

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Questions 47

You can enable Progressive Profiling with Marketing Cloud Account Engagement Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)

Options:

A.

True

B.

False

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Questions 48

During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?

Options:

A.

Email Authentication > Salesforce Connector > Email templates > Users > Engagement program

B.

CNAME > Salesforce connector > Email Templates > Lists > Engagement program

C.

CNAME > Email Authentication > Email templates > Lists > Engagement program

D.

Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program

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Questions 49

LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.

How should a consultant recommend setting this up?

Options:

A.

Create a custom layout template in Marketing Cloud Account Engagement that contains form elements. Create a landing page using that template.

B.

Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.

C.

Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.

D.

Create both a landing page and form using the enhanced landing page experience.

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Questions 50

LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.

What could LenoxSoft marketers create for each region to meet this requirement?

Options:

A.

Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the

North American BUs.

B.

Multiple tracker domains within each BU that are country specific. Apply country relative tracker

domains to assets delivered in each country.

C.

A tracker domain that is not specific to any given region or country and apply it to the assets used

in both the European and North American BUs.

D.

A tracker domain specific to the European region and an additional tracker domain specific to the North American region.

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Questions 51

LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

Options:

A.

Send the least targeted content first, followed by more targeted content

B.

Send five emails exactly seven days apart, without any following steps

C.

Send emails using dynamic content based on prospect account fields

D.

Send highly targeted content first, followed by less targeted content

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Questions 52

What is true about Dynamic Content? [Choose three answers]

Options:

A.

You can add up to 25 variations of content

B.

You can base variations on Scoring Categories

C.

You can add dynamic content to web pages

D.

You can use dynamic content in subject lines

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Questions 53

LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Marketing Cloud Account Engagement forms and assets.

What should be implemented to meet this requirement?

Options:

A.

IP allowlist

B.

Tracker domain

C.

Custom redirects

D.

Page actions

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Questions 54

Which is not a standard role in Marketing Cloud Account Engagement? [Choose one answer]

Options:

A.

Sales Manager

B.

Marketing

C.

Administrator

D.

Sales User

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Questions 55

Select available Social Posting Connectors

Options:

A.

Facebook

B.

Twitter

C.

Linkedln

D.

Zone

E.

WhatsApp

F.

Instagram

G.

Tumblr

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Questions 56

LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.

What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

Options:

A.

To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.

B.

To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.

C.

To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

D.

To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

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Questions 57

LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

Options:

A.

Use individual email test

B.

Use multivariate test & Review email preview

C.

Use rendering test and send to Test List

D.

Use A/B test

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Questions 58

LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?

Options:

A.

Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.

B.

After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.

C.

Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.

D.

Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.

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Questions 59

LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

Options:

A.

Develop dynamic content based on lead fields.

B.

Convert all existing leads into contacts to tie to accounts.

C.

Identify attributes of the key accounts they want to target.

D.

Create all contacts as campaign members in one campaign.

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Questions 60

How many variations of Dynamic Content it is possible to create

Options:

A.

A-Z (25)

B.

A-C (3)

C.

10

D.

A/B (2)

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Questions 61

LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement. They have record of which prospects have hard bounced within the last 6 months.

What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?

Options:

A.

Ensure the Do Not Email field on the prospects is selected.

B.

Add the prospects to a "Bounced Prospects" list for suppression.

C.

Send the prospects an email to see if their email addresses are valid.

D.

Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.

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Questions 62

When connecting Marketing Cloud Account Engagement for the first time to Salesforce, what is required before records will begin syncing?

Options:

A.

Salesforce B2B Integration user must be created.

B.

User sync must be enabled in Marketing Cloud Account Engagement.

C.

The Salesforce connector must be unpaused.

D.

Salesforce fields must be synced to Marketing Cloud Account Engagement fields.

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Questions 63

What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form

Options:

A.

Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

B.

PI Enable explicit bot protecting using reCAPTCHA

C.

Include "Not you?" link to allow visitors to reset the form

D.

Disable autoresponder emails on this form

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Questions 64

How are prospect that have started a wait step impacted when an entire engagement program is paused?

Options:

A.

They will NOT continue to progress through the wait step and

once the engagement program is resumed the wait step will start where it left off.

B.

They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.

C.

They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.

D.

They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.

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Questions 65

What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement? [Choose one answer]

Options:

A.

Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce

B.

The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.

C.

Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce

D.

You can only create 50 custom fields in Marketing Cloud Account Engagement.

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Questions 66

LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".

What could be the explanation for this experience?

Options:

A.

The campaign is not a connected campaign so the data is not syncing.

B.

The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.

C.

The engagement with those assets happened before the fields were added to the page layouts.

D.

The data hasn't been refreshed in 24 hours so the values haven't been updated.

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Questions 67

Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]

Options:

A.

Account

B.

Opportunity

C.

Case

D.

Order

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Questions 68

The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above 175 and a grade above B+ Which assignment model will best achieve their goals?

Options:

A.

Completion Action

B.

Automation rule match All

C.

Automation rule match Any

D.

Page Action

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Questions 69

Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?

Choose 2 answers

Options:

A.

Assign prospects to an existing user

B.

Create new custom fields and populate field values

C.

Permanently delete prospects

D.

Undelete matching prospects from the Recycle Bin

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Questions 70

What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

Options:

A.

Kiosk/Data Entry Mode

B.

ReCAPTCHA

C.

"Not you?" Link

D.

Progressive Profiling

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Questions 71

Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

Options:

A.

B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.

B.

B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.

C.

B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.

D.

B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.

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Questions 72

What is required when sending a Marketing Cloud Account Engagement email from an assigned user?

Options:

A.

There must also be a general or specific user as a sender.

B.

The assigned user must be connected through user sync.

C.

The email must also contain assigned user merge fields.

D.

All prospects on the recipient list must be assigned to a user.

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Questions 73

Options:

A.

Repeat Rule

B.

Automation Criteria

C.

Repeat Settings

D.

Loop Settings

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Questions 74

LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.

Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?

Choose 2 answers

Options:

A.

Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.

B.

Have each team member log in and reference the dashboard in the Analytics Studio app.

C.

Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.

D.

Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.

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Questions 75

What is true about A/B testing? [Choose two answers]

Options:

A.

You can disable A/B testing before and after email sent.

B.

You can only do A/B testing on list emails.

C.

When you turn off A/B testing you will have to choose which version to keep.

D.

It is recommended to test at least 5 different elements in your A/B tests.

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Questions 76

Which are Actions Available with Salesforce Connector (Choose three)

Options:

A.

Add to Salesforce campaign

B.

Assign prospect to queue

C.

Assign prospect via Salesforce active assignment rule

D.

Create a Salesforce event

E.

Delete a Salesforce task

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Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant (SP24)
Last Update: Jul 18, 2024
Questions: 264

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