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Marketing-Cloud-Administrator Salesforce Certified Marketing Cloud Administrator (SU24) Questions and Answers

Questions 4

A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.

How would the admin ensure a notification is received when the query fails?

Options:

A.

Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings

B.

Install the Marketing Cloud App on phone to receive Push Messages

C.

Add their Email Address in the Query Activity Notifications Field

D.

Configure the "Event Notification Service" in Setup with their Email Address

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Questions 5

Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the

of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.

Which feature would allow NTO to monitor whether all records were added to the target data structure each day?

Options:

A.

External Key within the Import File Activity

B.

Run Completion within the File Drop Automation

C.

Runtime Error within the File Drop Automation

D.

Notation Settings within the Import File Activity

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Questions 6

Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email.

Which Marketing Cloud capability allows for secure transmission of the email address?

Options:

A.

Cloud Pages URL AMP script function

B.

Web Analytics Connector

C.

Link Wrapping

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Questions 7

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:

• Emails will be built using a custom dynamic template for these messages.

• Links will vary over time and across campaigns.

• Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.

• Retargeting messages will dynamically populate content based on regional market.

In order for this solution to be viable, which skill set does the customer team need to possess?

Options:

A.

AMPscript

B.

SSJS

C.

SQL

D.

HTML

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Questions 8

Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.

Which three criteria should the customer use to create an audience for this campaign?

Choose 3 answers

Options:

A.

Proximity to Store

B.

Ages in Household

C.

Lifetime Purchase Value

D.

Conversion Rate

E.

Last Purchase Date

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Questions 9

A Marketing Cloud Admin has noticed a File Drop Automation has been failing on

the import File activity. The automation is configured with a filename pattern, so the

filename is expected to begin with customer_import_. The import is configured to look

for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv,

however, the admin notices the filenames include seconds and milliseconds.

How should the admin fix the issue?

Options:

A.

Use the exact filename used for the trigger in the import File Activity

B.

Make sure the file is placed on the correct subfolder within the SFTP

C.

Make sure the filename has a date stamp to avoid duplication

D.

Use %%FILENAME_FROM_TRIGGER%% in the import File Activity

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Questions 10

Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?

Options:

A.

A file drop automation to send emails to customers who have made a purchase.

B.

A user -initiated message to send an email to customers who made a purchase daily.

C.

A scheduled automation to send emails to customers who made a purchase daily.

D.

A triggered message to send an email as soon as a customer completes a purchase.

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Questions 11

Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year

Where would the admin retrieve this information?

Options:

A.

Contact Builder > All Contacts > Email

B.

Analytics Builder > Reports > Email Send Report

C.

Email Studio > Email > Tracking > Sends

D.

Studio > Email > Subscribers > All Subscribers

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Questions 12

A Marketing manager requests to receive an email, once a week, with high-level

metrics in a standard format. Specifically, the manager wants to know how many emails

were sent in the last week.

What location and activity would allow the Marketing Cloud admin to complete the request?

Options:

A.

Automation Studio: Create a Report Activity to run every seven days.

B.

Email Studio: Select “Account Send Summary” in Tracking Reports and schedule a weekly report to be sent.

C.

Automation studio: Create a Query Activity to query data from the “Sent” Data view, then use an Email activity to activate the sending of the data.

D.

Analytics Builder: Select the “Account Send Summary” in Reports and schedule a weekly report to be sent.

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Questions 13

Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.

Which feature would NTO enable to assist in reducing threats from malicious API attacks?

Options:

A.

IP Allowlist

B.

Field Level Encryption

C.

Advanced Audit Trail

D.

Single Sign on Authentication

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Questions 14

Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing .com.

The German NTO team is preparing for a campaign and wants to use customized Cloud Pages with the domain de-special.ntomarketing.com.

How could the Marketing Cloud admin meet this requirement?

Options:

A.

Purchase a new SAP for de-special.ntmarketing.com

B.

Purchase a new private Domain for use in CloudPages

C.

CloudPages must use the SAP domain

D.

CloudPages must use pages.ntmarketing.com

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Questions 15

A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?

Options:

A.

One -to -Many Relationship

B.

Many -to -Many Relationship

C.

One -to -One Relationship

D.

Many -to -One Relationship

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Questions 16

The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.

Which three items will Validate check in an email message?

Choose 3 answers

Options:

A.

Each content area specified in a dynamic content rule exists.

B.

Words or phrases used may trigger spam filters.

C.

Grammar and spelling in the email text is correct.

D.

Correct syntax is used on any AMPScript in the email's code.

E.

Personalization strings map to attributes or data extension fields

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Questions 17

A Marketing Cloud admin is setting up Northern Trail Outfitter’s newest business units and several users to assign to the new business units.

How would the admin assign users to the business units?

Options:

A.

Give permissions to users at top-level account to assign their own business units.

B.

Search for the individual user, select their name, and click Manage Business Units.

C.

Search for the individual user, select their name and click Edit Business Units.

D.

Re-import the users to update their assigned business units

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Questions 18

A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.

Which solution should the admin suggest?

Options:

A.

AMP script for Marketing Cloud

B.

Web Analytics Connector

C.

Google Analytics 360

D.

Marketing Cloud Connect

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Questions 19

Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.

What is the best way to facilitate this within Contact Builder?

Options:

A.

Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.

B.

Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.

C.

Create three distinct Attribute Groups that link each data extension directly to Contacts.

D.

Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

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Questions 20

NTO has been noting reduced deliverability when they do large sends.

Which part of deliverability is tied to hitting Spam Traps during a send?

Options:

A.

List Hygiene

B.

Authentication

C.

Content

D.

Engagement

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Questions 21

Northern Trail Outfitters' security team has password policies they want enforced within Marketing Cloud.

Which policies could the Marketing Cloud admin configure in Setup7

Options:

A.

Minimum Password Length, Password Complexity, Password History, Expiration Period

B.

Minimum Password Length, Use Strong Passphrases, Password History, Number of Security Questions

C.

Minimum Password Length, Use Strong Passphrases, Unique Password, Number of Security Questions

D.

Maximum Password Length, PasswordComplexity, Unique Password, Expiration Period

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Questions 22

A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.

Where under Setup could this be created?

Options:

A.

Content Builder Settings

B.

Emails Studio Settings

C.

Account Settings

D.

Campaign Settings

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Questions 23

Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.

How could the Marketing Cloud admin address this issue?

Options:

A.

Import employee email addresses into All Subscribers with an "Active status

B.

Ensure employees have opted in to the test email list or data extension

C.

Ask employees to use personal email addresses instead of corporate email addresses

D.

Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter

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Questions 24

Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.

What two roles, custom or standard, could be assigned to this user to meet the requirement?

Choose 2 answers

Options:

A.

Marketing Cloud Channel Manager

B.

Marketing Cloud Email Marketing Manager

C.

Marketing Cloud Regional or Local Administrator

D.

Marketing Cloud Administrator

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Questions 25

Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.

Which two terms would they add to their website to accomplish this?

Choose 2 answers

Options:

A.

Collect Code

B.

Recommendation Code

C.

Conversion/Cart Code

D.

Email Conversion Code

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Questions 26

As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.

What is the recommended best practice for font usage in email?

Options:

A.

Use a web-safe font for text that closely matches the brand's custom font.

B.

Build an email as one image, with all text saved in the brand font.

C.

Edit an email's HTML to list the custom brand font in the style tag's font-family property.

D.

Build an email using multiple images, with all text saved in the brand font.

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Questions 27

A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.

Which report should be used?

Options:

A.

Dynamic Content for Triggered Sends

B.

Sends Account Send Summary

C.

Impression Tracking for Triggered Sends

D.

Email Performance by Attribute

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Questions 28

Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers

Options:

A.

Publication Lists

B.

Data Extensions

C.

Lists

D.

Groups

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Questions 29

A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud. What solution should they implement?

Options:

A.

Tokenized Sending

B.

Transparent Data Encryption

C.

Key Management

D.

Field level Encryption

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Questions 30

A Northern Trail Outfitter’ (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud.

What are the effects of the click to the subscriber’s status?

Options:

A.

Status is changed to Active and the bounce count is unchanged

B.

Status is changed to Held for 72 hours and the bounce count is set to Zero

C.

Status remains as Bounced the bounce count is unchanged

D.

Status is changed to Active and the bounce count is set to Zero

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Questions 31

Analyst of The Northern Trail Outfitters(NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:

• Number of Sends

• Delivery Rate

• Overall Bounce Rate

• Block Bounce Rate

•Open Rate

• Click Rate

• Complaint Rate

• Unsubscribe Rate

Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

Options:

A.

Campaign Email Tracking Report

B.

Email Performance Over Time Report

C.

Email Send Report

D.

Account Send Summary Report

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Questions 32

Northern Trail Outfitters just purchased Marketing Cloud.

Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?

Choose 3 answers

Options:

A.

Creating users and assigning roles which meet their job functions

B.

Creating a SMS message and sending a mobile campaign

C.

Classifying sends and defining parameters for email sends

D.

Building the data structure used to store audience information

E.

Importing data into contacts using the Data Loader

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Questions 33

A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.

Which two settings should be selected before the admin can configure the Holdback percentage?

Choose 2 answers

Options:

A.

Data Extension entry source

B.

Journey re-entry settings

C.

Run Once schedule type

D.

Winner evaluation

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Questions 34

A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.

Which security setting would control this behavior?

Options:

A.

Select ‘Identity Verification’

B.

Select ‘Enable Audit Trail Data Collection’

C.

Deselect ‘Exclude API Users From Password Expiration’

D.

Deselect ‘Enable Username and Password for Web Services’

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Questions 35

A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds

what should the admin do to fix the issue?

Options:

A.

use %%FILENAME_FROM_TRIGGER%% in the Import File Activity

B.

Make sure the team has a date stamp to avoid duplication

C.

Make sure the files are placed in the correct subfolder within the SFTP

D.

Use the exact file name used for the trigger in the Import File Activity

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Questions 36

Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.

What consideration could account for this behavior?

Options:

A.

Data retention settings were incorrect in the data extension.

B.

The email address in All Subscribers is prioritized.

C.

Contact Builder was not configured properly.

D.

The data extension was not configured as sendable.

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Questions 37

A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).

Which two responses articulate proper IP warming? Choose 2 answers

Options:

A.

IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.

B.

IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.

C.

IP ramp -up can be bypassed, given their historical lack of deliverability issues.

D.

IP ramp -up is important to establish a positive sender reputation.

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Questions 38

During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:

• Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.

• Contact records will be augmented by relational data tables via Contact Builder.

• The customer data file will contain 5M records with 40+ attributes.

• One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.

• A customer ID will be used as the unique identifier for each contact.

Which statement differentiates the use of data extensions over lists?

Options:

A.

Data extensions allow for add/update Import activity.

B.

Data extensions can store HTML code as an attribute.

C.

Data extensions support Customer ID to be used as Subscriber Key.

D.

Data extensions are necessary for Contact Builder

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Questions 39

Northern Trail Outfitters (NTO)hired a new Marketing Cloud admin, who was told all emails come from info@email.nto.com. the previous admin did not leave any documentation.

Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?

2 answers

Options:

A.

Upon receiving an email, all tracked links start with click.email.nto.com

B.

The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors

C.

Cloudpages personalized URLs are served from cloud.email.nto.com

D.

Users receive Marketing Cloud password reset emails from help@email nto.com

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Questions 40

A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?

Choose 2 answers

Options:

A.

Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.

B.

The consultant should enable deep linking in Marketing Cloud Connect configuration.

C.

The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.

D.

Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.

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Questions 41

Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.

What should the admin confirm to resolve the issue?

Options:

A.

The data extension is marked as Sendable

B.

The data extension contains a Salesforce ID

C.

The Data extension is marked as Sendable and Testable

D.

The data extension is linked using the Contact Key

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Questions 42

A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses

Where could the details be found?

Options:

A.

Run a Bounce Email Report

B.

Query the Bounce Data View

C.

Query the Send Log

D.

Run an Account Send Summary Report

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Questions 43

Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.

How should they accomplish this?

Options:

A.

A Assign a role to the business unit

B.

Set default permissions with the restrictions on the business unit

C.

Apply a permission set to the business unit

D.

Disable the permissions directly within the business unit

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Questions 44

Einstein Recommendations uses data extensions to store user-facing information

How is this data passed to Marketing Cloud?

Options:

A.

Google Analytics 360

B.

Collect Tracking code

C.

Conversion Tracking

D.

Web & Mobile Analytics

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Questions 45

While setting up marketing Cloud Connect, a marketing cloud admin navigates to

the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then

receives the following error message:

Insufficient User Permissions. You have not been designated as an integrated

Marketing Cloud User. Contact your system administrator.

The admin notices the Marketing cloud for AppExchange Admin option is selected

when looking for the user settings.

What action should correct the issue?

Options:

A.

Apply the appropriate user mappings in the CRM configuration.

B.

Apply the Administrator and Marketing Cloud Administrator permission sets to user.

C.

Reset all user passwords to force new tokens

D.

Apply the marketing Cloud for AppExchange User option as well

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Exam Name: Salesforce Certified Marketing Cloud Administrator (SU24)
Last Update: Dec 9, 2024
Questions: 159

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