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Marketing-Cloud-Developer Salesforce Certified Marketing Cloud Developer (SU24) Questions and Answers

Questions 4

NTO is using an asynchronous SOAP API call to the TriggerSend object to send order confirmation email to their customers. Which API object and attribute should be used toretrieve the status of the API call?

Options:

A.

Result Object and EmailAddress

B.

Result Object and ConservationID

C.

ResultItem Object and OrderID

D.

ResultItem Object and RequestID

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Questions 5

NTO wants to trigger a receipt email via the SOAP API whenever a customer makes a purchase. Their developer wrote the call using the TriggerSendDefinition object and the Create method, but noemails have been sent during his initial testing. Which object and method should the developer use?

Options:

A.

TriggerSend object and Update method

B.

TriggerSend object and Create method

C.

TriggerSendDefinition object and Execute method

D.

TriggerSendDefinitionobject and Update method

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Questions 6

A developer needs to push real-time updates of the company's product catalog to a data extension.

Which two API options are available? Choose 2 answers

Options:

A.

Use the DataExtensionObject SOAP object

B.

Use the /hub/vl/aataevents REST route

C.

Use the DataExtension SOAP object

D.

Upload a file to the Enhanced SFTP for import

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Questions 7

How often should a developer request a new token when making multiple API calls in v1?

Options:

A.

When changing routes/objects

B.

Before every new call

C.

Once an hour

D.

Every 15 minutes

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Questions 8

A developer is building an integration with theMarketing Cloud API. Which configuration should be used for the API integration component in the associated Installed Package?

Options:

A.

Select the minimum required scope for the integration

B.

Select all available options to enable package reuse for the futureintegrations

C.

Select the 'Require Secret for Web Flor' option

D.

Select the 'Admin-approved users are pre-authorized' option under Permitted Users.

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Questions 9

A developer wants to use the Marketing Cloud SOAP API to retrieve which subscribers were sent a particular email. Which SOAP API object should be used?

Options:

A.

Send

B.

ListSend

C.

SentEvent

D.

LinkSend

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Questions 10

A developer is building a landing page in Marketing Cloud and an email with a Call-To page will display personal information about the subscriber.

In which way could the developer create the CTA link?

Options:

A.

Use the AMPscript CloudPagesURLfunction.

B.

Append EmailAddress to the URL as an encoded parameter.

C.

Append SubscnberKey to the URL as an encoded parameter.

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Questions 11

Certification Aid wants to automate the import of zipped files into a Data Extension. The zip files are placed on the Marketing Cloud Enhanced FTP server every night. Which activity is needed before those files can be imported? Choose 1.

Options:

A.

File Import activity

B.

Data Extract activity

C.

Data Extension Import activity

D.

File Transfer activity

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Questions 12

A developer is managing the data model programmatically and needs to access Attribute Group schema via the API. Which API should the developer use?

Options:

A.

Bulk

B.

SOAP

C.

XML

D.

REST

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Questions 13

Which AMPscript function group could most negatively Impact send processing?

Options:

A.

String functions

B.

Data extension functions

C.

Date Time

D.

Math functions

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Questions 14

A developer wants to aggregate monthly energy usage data over a four month period for each subscriber within an email. The monthly usage values are stored in variables for eachmonth in the following way:

How should the developer use AMPscript to generate the total?

Options:

A.

SET @total - (@jan - 3fet - @mar @apr>

B.

SET @total = AZD((@jan @feb) @mar) @apr)

C.

SET @total - ADD(@jan,ADD(@feb,ADD(@mar,@apr)))

D.

SET @total = (ADD(@jan,@feb), ADD(@mar, @apr))

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Questions 15

Certification Aid wants to create a file drop automation with a filename pattern. An import file is placed daily on the Marketing Cloud Enhanced FTP server, and thefile name always starts with the current month and day (e.g. OCT26). How should the filename pattern be defined? Choose 2.

Options:

A.

%%Month%%%%Day%%

B.

%%MMDD%%

C.

Ends With operator

D.

Begins With operator

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Questions 16

A developer wants to include a comment within an AMPscript code block for the benefit of other developers who will be reviewing the code.

Which syntax should the developer use?

Options:

A.

< !- This is a comment

B.

// This is acomment

C.

-- This is a comment

D.

/" This is a comment */

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Questions 17

How can SSJS variables be referenced for content personalization? Choose 1.

Options:

A.

variableName

B.

C.

D.

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Questions 18

A company needs to retrieve a large number of rows from a data extension via the API.

Which two solutions would optimize the performance?

Choose 2 answers

Options:

A.

Use the REST API instead of the SOAP API.

B.

Use the AMPscript API functions on a CloudPage.

C.

Use the ContinueRequest feature.

D.

Use a SimpleFilterPart to retrieve small sets of relevant data.

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Questions 19

Northern Trail Outfitters (NTO) wants to prevent competitors fromreceiving a coupon email. They also want to capture email addresses of competitors who are included in the targeted audience.

Which feature could NTO use to prevent the coupon from being sent and report the email addresses skipped?

Options:

A.

Auto-Suppression list

B.

RaiseError AMPscript function

C.

Exclusion Script

D.

Try/Catch SSJS functions

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Questions 20

A developer identified duplicate contactsand initiated a Contact Delete process for 10 million subscribers. How could the process be expedited?

Options:

A.

Change the Suppression value to a larger value

B.

Manually delete subscribers in All Contacts

C.

Stop current delete process and delete smaller groups

D.

Delete any unnecessary Sendable Data Extensions

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Questions 21

Which SSJS library can be used in email messages? Choose 1.

Options:

A.

Both

B.

Platform

C.

None

D.

Core

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Questions 22

A developer wants to retrieve a row of data from a data extension using the SOAP API. Which API Object should be used for this call?

Options:

A.

DataExtensionField

B.

DataExtension

C.

DataExtensionObject

D.

Row

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Questions 23

A developer wants to upload a base64-encoded file to Content Builder using an API Installed Package but receives an insufficient Privileges error. What should the developer check to troubleshoot the error?

Options:

A.

Validate Client Id and Client Secret are correct

B.

Verify the Asset Type Id matches the Asset Type Name

C.

Confirm the REST Base URI uses the correct subdomain

D.

Confirm the Component's Channel options are available

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Questions 24

A developer needs to process a payload from an external system in a CloudPage.

What Marketing Cloud Server-Side JavaScript Platform function should be used for converting a string payload in JSON format to a JavaScript object?

Options:

A.

Base64Decode

B.

ParseJSON

C.

CreateObject

D.

Stringify

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Questions 25

A sendable data extension with a text field named 'Balance' contains the value S6.96 fora particular record. The following AMPscript statement is included in an email:

IF (Balance > 6.00) THEN

SET @Result = 'Balance is more than $6.00

ENDIF

Why would this IF statement yield unintended results?

Options:

A.

The operands are not the same data type.

B.

The comparison should use the < operator.

C.

Balance is a protected keyword.

D.

Double quotes should be used instead of single quotes.

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Questions 26

Northern Trail Outfitters has an Enterprise 2.0 account with 15 business units. Each business unit can access a Shared Data Extension named 'Inventory', which contains the details for each product. A Boolean field named 'InStock' indicates whether the item is available.

Which snippet of AMPscript would return all products which are currently available?

Options:

A.

LookupRows ('Ent. Inventory*, 'true', 'InStock')

B.

LookupRows ('Ent. Inventory*, itemName, 'InStock', 'true')

C.

LookupRows ('Ent. Inventory*, 'InStock', 'true', )

D.

LookupRows ('Inventory*, 'InStock' 'true',)

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Questions 27

A developer wants to create a CloudPage which is linked from an email. %%[SET @point = RequestParameter(x) SET @value = 5 IF Length(@point) > 1 THEN SET @value = 1 ELSEIF Length(@point)>2 THEN SET @value = 2 ELSEIF Length(@point) >3 THEN SET@value = 3 ELSEIF Length(@point) >4 THEN SET @value = 4 ENDIF]%% Which is the expected value of @value if x = 'Tacos'?

Options:

A.

3

B.

1

C.

5

D.

4

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Questions 28

Which statements are trueregarding the Marketing Cloud SOAP API? Choose 2.

Options:

A.

More than 2000 SOAP calls can be performed per minute.

B.

Most SOAP calls can be synchronous or asynchronous.

C.

Uses XML in request and response body.

D.

Uses JSON in request and response body.

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Questions 29

A developer is notified the View Email As Web Page (VAWP) link, when clicked, displays the message, The system is temporarily unavailable. We apologize for any inconvenience. Please try again later.

What could be a possible cause for the error

Options:

A.

The data in the data extensions used at the time of send was overwritten.

B.

The email used at the time of send was deleted, updated, or moved.

C.

The sender profile used at the time of send was overwritten.

D.

The data extension used at the time of send was moved to another folder.

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Questions 30

Northern Trail Outfitters (NTO) stores most of their customer data in Marketing Cloud. They do not mind their data being viewed in clear text within SFMC to users who have access, but they want to ensure the underlying database files are encrypted at rest in case the physical media is stolen.

Which encryption method should NTO use?

Options:

A.

Encrypted Data Sending

B.

Field-Level Encryption

C.

Tokenized Sending

D.

Transparent Data Encryption

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Questions 31

A developer receives a request for tracking data for alt sends associated with a specific JoblD. The developer needs to see Sends, Opens, Clicks, and Bounces.

Which two activities could the developer use? Choose 2 answers

Options:

A.

Tracking Extract Activity

B.

Server-Side JavaScript Activity

C.

Campaign Data Extract

D.

SQL Query Activity

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Questions 32

Northern Trail Outfitters wants to trigger follow upmessages after a subscriber opens an email.

What process would they use to get real-time engagement data?

Options:

A.

Query Activity

B.

Client-Side JavaScript

C.

WSproxy Service

D.

Event Notification Service

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Questions 33

A developer receives Error Code 5 when performing a SOAP API call. The error states: "Cannot Perform 'Post' on objects of type 'SentEvent'".

What could be the issue?

Options:

A.

SOAP does not support POST; useREST

B.

The authentication token has expired.

C.

It may be a temporary network issue.

D.

'SentEvent' is not able to be updated using SOAP.

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Questions 34

A developer is making an API REST call to trigger an email send. An accesstoken is used to authenticate the call.

How long are Marketing Cloud v1 access tokens valid?

Options:

A.

Access tokens expire after 24 hours.

B.

REST calls do not require an access token.

C.

Each API call requires a new access token.

D.

Access tokens expire after one hour.

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Questions 35

A developer is using the REST Authorization Service to obtain an OAuth access token. Which method should be used to include the access token in the API requests

Options:

A.

Include the header x-access-token: your_access_token

B.

Include as a query parameter access_token=Y0UR_ACCESS_TOKEN

C.

Include the header Authorization: Basic your_access_token

D.

Include the header Authorization: Bearer YOUR ACCESS TOKEN

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Questions 36

A developer created a landing page in CloudPages which return unique content when subscriber data is located on a related data extension. The developer does not know if all subscribers have rows in the related data extension, and want default content to render if no subscriber data is found on the related data extension. Which best practice should the developer follow to control the unique and default content?

Options:

A.

Use the RowCount function and an IF statement

B.

Use the Lookup, Row and Field functions

C.

Use the LookupOrderRows and Row functions

D.

Use the DataExtensionRowCount function

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Questions 37

Certification Aid wants to import an encrypted CSV file from the Marketing Cloud Enhanced FTP server. Which two File Transfer activities are needed to achieve this? Choose 2.

Options:

A.

To decryptthe import file on the Enhanced FTP server.

B.

To move the import file from the Safehouse to Marketing Cloud.

C.

To decrypt the import file on the Safehouse.

D.

To move the import file from the Enhanced FTP server to the Safehouse

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Questions 38

A developer is writing a query to select unique subscribers who opened any emails sent since the beginning of the previous day.

Which querywould provide that result?

A)

Marketing-Cloud-Developer Question 38

B)

Marketing-Cloud-Developer Question 38

C)

Marketing-Cloud-Developer Question 38

Options:

A.

Option A

B.

Option B

C.

Option C

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Questions 39

Certification Aid sends an email to a newly imported List with Subscribers who have no associated Subscriber Key. Which value will become the Contact Key? Choose 1.

Options:

A.

ContactID

B.

Email address

C.

Subscriber ID

D.

Unique random number

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Questions 40

A developer wants to expand their knowledge of Query Activities. They want to identify email addresses that have bounced in the last 30 days, along with the Bounce Reason and some additional subscriber specificdata; however, the SQL they have written does not return any records. Below is the SQL statement:

Marketing-Cloud-Developer Question 40

What updates should be made to ensure this SQL statement returns the desired results?

Options:

A.

Marketing Cloud does not allow DateAdd functions in QueryActivities. They should define a specific date.

B.

Marketing Cloud _Bounce data view does not contain EmailAddress. They should join on SubscriberlD.

C.

Marketing Cloud Data Views only hold 20 days worth of data. They should narrow scope of DateAdd function.

D.

Marketing Cloud does not allow use of GETDATE function. They should define a specific date.

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Questions 41

A developer wants to configure performance tracking of the content dynamically created via AMPscript in an email. Which two steps should be performed to achieve this objective? Choose 2

Options:

A.

Request theImpression Tracking feature be enabled on the account

B.

Include the functions BeginImpressionRegion and EndImpressionRegion

C.

Configure dynamic content block in Content Builder

D.

Add a unique identifier in the HTML tags within the generated content

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Questions 42

A developer wants to create a complex dynamic email with three different sections and four different possible content blocks In each section. The email will be sent to an audience of over one million contacts.

Which best practice should the developer use to ensure a blank email will not be sent?

Options:

A.

Send a test of every possible version using Test Send

B.

Review every possible version using Subscriber Preview

C.

Create separate emails for each version

D.

Confirm every version has default content

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Questions 43

A company has chosen to use the REST API for triggered sends, but they continue to get the following error during their testing: "Unable to queue Triggered Send request. There are no valid subscribers." They were informed that the SOAP API provides more information about the error, and found that their payload did not include a required data extension field.

Which element of the SOAP API response provides this level of detail?

Options:

A.

ErrorDescription

B.

OverallStatus

C.

ErrorCode

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Questions 44

Northtrn Trail Outfitters has set up their North American business unit to unsubscribe at the business unit level.

Which dataview would they query to identify all subscribers who are unsubscribed from that Business Unit?

Options:

A.

ListSubscribers

B.

ENT._Subscribers

C.

_BusinessUnitUnsubscribes

D.

.Subscribers

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Questions 45

A developer wants to configure an automation to import files placed on the SFTP shared by a customer's data vendor. The automation will start when a file matching a specific namingpattern is encountered in the Import folder. The first step of the automation is a File Import Activity referencing a substion string for the matching file. Which substituon string represents the name of the file?

Options:

A.

%%FILENAME%%

B.

%%TRIGGER_FILENAME%%

C.

%%FILENAME_FROM_TRIGGER%%

D.

%%FILENAME_FROM_IMPORT%%

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Questions 46

A developer needs to display a value which hasbeen calculated using an AMPscript block. This value is stored in the variable named 'Label'.

Which two ways should the developer display this value in the body of an email? Choose 2 answers

Options:

A.

%%-v(@Label) -%%

B.

C.

%%@Label%%

D.

%%(Write (@Label1) 1%%

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Questions 47

Whichencryption methods are supported in file imports? Choose 2.

Options:

A.

PGP

B.

GPG

C.

AES

D.

SSH

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Questions 48

A developer created an email using the fasubjectLine variable as the subject line. Due to revisions, the developer declared <>subjectLine in multiple locations throughout the email, including:

Marketing-Cloud-Developer Question 48

Which subject line will be used at the time of deployment?

Options:

A.

Enjoy 10% off today

B.

Enjoy 15% off today

C.

Enjoy 20% off today

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Questions 49

Which activity is required before a compressed file can be imported?

Options:

A.

Import File

B.

Data Extract

C.

Decompress File

D.

File Transfer

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Questions 50

Which of the followingis a valid comment within an AMPscript code block? Choose 1.

Options:

A.

--comment

B.

// comment

C.

- comment -->

D.

/* comment */

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Questions 51

A developer needs to import a file nightly that will be used for multiple SQL Query Activities. The file could arrive any time between 2 a.m. and 5 a.m., and one of the requirements is that there is a unique file name for each import, rather than overwriting the file on the FTP site.

Which action should be configured?

Options:

A.

File Drop Automation

B.

Scheduled Automation

C.

Dynamic File Import

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Questions 52

A developer wants to populate a data extension with information about all emails deployed in the last seven days. The data extension needsto contain JobID, EventDate, and the counts of how many emails were sent with each JobID.

Which data view is required to gather this information?

Options:

A.

Job

B.

Sent

C.

Journey

D.

Subscribers

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Questions 53

A developer is troubleshooting the cause of incomplete results in the link tracking data for an email send.

How should the RedirectTo AMPscript function be described as it relates to link tracking'

Options:

A.

It ensures link href values containing AMPscript variables are recorded in tracking

B.

It ensures link href values containing HTML bookmarks or anchors are recorded in tracking

C.

It prevents link href values from getting recordedin tracking

D.

It ensures static link href values are recorded in tracking

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Questions 54

A developer needs to add From Addresses to Marketing Cloud and wants to ensure they are verified before being used for sending.

Which tworoutes would allow this?

Choose 2 answers

Options:

A.

POST /messaging/vl/domainverification

B.

POST /messaging/vl/domainverification/bulk/insert

C.

POST /messaging/vl/dataevents/domainverification

D.

POST/messaging/vl/push/domain/verification

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Questions 55

Which AMPscript function returns the result of interpreted code within a code block and includes the result in the rendered content, where the code block is located?

Options:

A.

V

B.

Output

C.

TreatAsContentArea

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Questions 56

Which action could the RaiseError AMPscript function be configured to perform?

Options:

A.

Delete the subscriber record

B.

Update the subscriber's status

C.

Log the source of theerror

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Questions 57

Northern Trail Outfitters' legal team is concerned about the daily import process that brings in subscribers to a Sendable Data Extension, even when records have already been targeted for deletion.

Which two true expected behaviors for these recordsoccur in the event a send is initiated directly to this Sendable Data Extension?

Choose 2 answers

Options:

A.

Records still in the suppression phase will only be excluded if manually specified during send time.

B.

Records still in the suppression phase will beexcluded from sends.

C.

Records that have already been deleted will be treated as new records.

D.

Records that have been deleted will be excluded from sends Indefinitely.

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Questions 58

A field value returned from a DE lookupcontains a tab-delimited list of values. Which AMPscript function could easily determine if a specific text string exist anywhere in the list?

Options:

A.

Substring

B.

BuildRowSetFromString

C.

IndexOf

D.

Length

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Exam Name: Salesforce Certified Marketing Cloud Developer (SU24)
Last Update: Oct 7, 2024
Questions: 195

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