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Marketing-Cloud-Email-Specialist Salesforce Certified Marketing Cloud Email Specialist (SU24) Questions and Answers

Questions 4

Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and sender reputation.

What should NTO use to make sure email addresses are valid before adding to its audience?

Options:

A.

Leverage a Smart Capture block

B.

A double opt-in at signup

C.

Add CAPTCHA validation to the form

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Questions 5

A marketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source fora journey.

Which tool should help create this table?

Options:

A.

Automation Studio

B.

Data Designer

C.

Audience Studio

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Questions 6

A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email.

What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

Options:

A.

Configure the Send Activity to automate the refresh.

B.

Use a Filter Activity in Automation Studio.

C.

Activate Journey Builder to refresh the data extension.

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Questions 7

Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.

Which standard tool best does this?

Options:

A.

Einstein Copy Insights

B.

Einstein Email Recommendations

C.

Einstein Messaging Insights

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Questions 8

Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it.

Which configuration caused the send to fail?

Options:

A.

Two fields with ''Email Address data type

B.

Failure to choose the send classification

C.

Incorrect Sending Relationship

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Questions 9

Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.

Which feature should be used to accommodate this setup?

Options:

A.

Triggered Automation

B.

Scheduled Automation

C.

Wait Activity

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Questions 10

Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.

Which actions should help build confidence in NTO's dynamic email capabilities?

Options:

A.

Use a Guided Send to perform a test send to Internal users using subscriber data.

B.

Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.

C.

Use Preview and Test, select a targeted subscriber, and send the email to internal team members.

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Questions 11

The marketer for Northern Trail Outfitters wants to review the toneof subject lines and the effect on engagement for recent sends.

Which tool should supply insights into the tone of subject lines?

Options:

A.

Einstein Recommendations

B.

Einstein Messaging Insights

C.

Einstein Copy Insights

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Questions 12

An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.

Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

Options:

A.

Einstein Engagement Frequency

B.

Send Throttling

C.

Sender Authentication Package

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Questions 13

Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.

What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

Options:

A.

Use Filter Contacts criteria in the journey entry source.

B.

Use a Decision Split activity on the journey canvas.

C.

Use Automation Studio to query a population into a data extension.

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Questions 14

An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.

Which text should be used for the call-to-action button to drive the most engagement?

Options:

A.

Download now

B.

Download out new mobile app here

C.

Out new mobile app

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Questions 15

Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.

Where should they find this dashboard?

Options:

A.

Journey Builder - Journey History

B.

Datorama Reports - Journey Performance

C.

Reports - Journey Engagement

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Questions 16

Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise 2.0 account.

Where should the data extension reside to achieve this goal?

Options:

A.

In the Synchronized Data Extensions folder

B.

In the Data Extensions folder with sharing enabled

C.

In the Shared Data Extensions folder

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Questions 17

Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized 'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later.

Which automation solutions should be set up to accommodate this request?

Options:

A.

Journey Builder and Behavioral Triggers

B.

Automation Studio and Path Optimizer

C.

Automation Studio and Journey Builder

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Questions 18

Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a thank you email the first time they Show up in the file drop.

How should Journey Builder be configured to meet this requirement?

Options:

A.

Configure Journey Settings to 'allow no re-entry.

B.

Configure Journey Email Send to dedupe on email address.

C.

Configure Journey Entry Event to 'allow no re-entry.'

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Questions 19

Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.

Which tool should NTO use to accomplish these iterative tests?

Options:

A.

Contact Builder

B.

Automation Studio

C.

Journey Butter

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Questions 20

Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.

Which tool should provide a list of subscribers who didn't receive the expected emails?

Options:

A.

_sent Dataview

B.

'Subscribers Not Sent To* report

C.

Not Sent Tracking Extract

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Questions 21

Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.

Which update should be implemented to the automation to process the fries as they are received while minimizing network?

Options:

A.

Replace the Schedule with File Drop and use a filename pattern

B.

Implement an API to start automation with every file transfer.

C.

Replicate the automation and schedule mem to execute server eight hours

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Questions 22

Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.

Which no-code features should be implemented to accomplish this?

Options:

A.

Journey Builder and Engagement Split

B.

Automation studio and Query Activity

C.

Salesforce CDP and Einstein Engagement Scoring

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Questions 23

Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake. The marketing manager would like an email sent from journey as soon as the subscriber submits the form.

What should be used to enter this subscriber into a journey?

Options:

A.

API Event Entry Source

B.

CloudPages Entry Source

C.

Contact Event Entry Source

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Questions 24

Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.

Which Journey Builder activity should NTO use?

Options:

A.

Engagement Split

B.

Frequency Split

C.

Scoring Split

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Questions 25

Northern Trail Outfitters (NTO) built an email with images, text, and links pointing to the

same URL. NTO wants to understand how each type of link performs.

Which tag should NTO add to the HTML element to differentiate the links?

Options:

A.

conversion

B.

linkname

C.

alias

Questions 26

Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.

Where should NTO update the IP configured for these sends?

Options:

A.

From Address Management

B.

Delivery Profile

C.

Sender Profile

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Questions 27

A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.

What should the marketer do to ensure the data extension appears as a RecipientTest Data Extension in the Test Send menu?

Options:

A.

Save the data extension in the Test Folder.

B.

Create the data extension as 'Is Testable'.

C.

Associate the data extension to the Campaign.

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Questions 28

A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and an email approval has been withdrawn.

What should happen with the scheduled send, if no other action is taken?

Options:

A.

The Send is paused unit is approved again.

B.

The send is canceled when the approval is withdrawn.

C.

The originally approved version of the email will be sent.

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Questions 29

A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.

What should they use to ensure they have fresh data for these sends?

Options:

A.

A nightly automation with a filter activity

B.

A verification step In the send automation

C.

An approval process for sending

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Questions 30

The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO’s marketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a ‘silver status.

Which three tools should be used to segment this data?

Options:

A.

SQL Query, Filter Definition, Journey Builder Entry Source

B.

Journey Builder Entry Source, Filter Definition, Segment Builder

C.

SQL Query, Decision Split, Data Designer

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Questions 31

A marketer is using Preview ..Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.

What is the reason records are NOT being recorded?

Options:

A.

Test sends are rot recorded on the Send Log Data Extension.

B.

The send exceeded the maximum test send threshold.

C.

A subscriber was not selected in the Subscriber Preview tab.

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Questions 32

A retailer has revamped their loyalty program. They want to send a loyalty series to new and

existing members to share the perks of the new program.

Which action should the retailer take to ensure deliverability is not impacted?

Options:

A.

Create a new, friendly From Name for the updated program.

B.

Purge inactive subscribers to avoid high bounce rates.

C.

Send to subscribers, asking for them to confirm opt-in.

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Questions 33

Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated email address, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.

What is preventing the customer from receiving emails at their new address?

Options:

A.

The new email address is from an unsupported domain.

B.

The email address has not been updated in All Subscribers.

C.

The customer has not opted in again with the new address.

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Questions 34

Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.

Which configuration is required to make decisions on this data?

The status data is connected to the contact in an attribute group.

Options:

A.

The Update Contact Activity us used to make status updates.

B.

The Update Contact Activity Is used to make status updates.

C.

The entry sources data extension has a primary key and subscriber key.

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Questions 35

Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.

Which automation activity and configuration setting should be used for import to a data extension?

Options:

A.

Manage Files in File Transfer.

B.

Configure Field-Level Encryption in import file.

C.

Specify character encoding in import file.

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Questions 36

Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level. NTO'S subscribers are stored in data extensions.

Which Marketing Cloud feature should be used to achieve this?

Options:

A.

Publication Lists

B.

List Unsubscribes

C.

Journey Builder Sends

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Questions 37

Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was 10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".

Which Marketing Cloud feature prevented emails from being sent to an invalid domain?

Options:

A.

Bounce Mail Management

B.

Auto-Suppression Lists

C.

List Detective

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Questions 38

Northern Trail Outfitters (NTO) has a promotional email intended to be sent to only its high-value customers. NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended.

Which Activity should be configured in Automation Studio to help?

Options:

A.

Send Email

B.

Verification

C.

Wait

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Questions 39

Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.

Which best practice should the email designer follow to meet accessibility standards?

Options:

A.

Minimize whitespace

B.

Build image-based emails.

C.

Use contrasting colors

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Questions 40

A marketer is preparing to send out the weekly newsletter, but they're unable to see the

email address that they would like to send from.

Where should a marketer go to see a list of all email addresses and domains that are verified

for sending?

Options:

A.

From Address Management

B.

Send Classifications

C.

Domain SSL Certificates

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Questions 41

Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers.

Which feature should NTO use?

Options:

A.

Einstein Copy Insights

B.

Einstein Content Selection

C.

Enhanced Dynamic Content

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Questions 42

A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.

What should they do to further segment their audience?

Options:

A.

Copy the filtered data extension and add additional filter criteria.

B.

Use the Split option to temporarily add additional filter criteria.

C.

Copy the data filter and build a new data extension with additional filter criteria.

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Questions 43

A marketer wants to store all the attributes for a triggered send within a data extension.

Which configuration is required when creating the data extension for this triggered send information?

Options:

A.

Create from template and choose triggered Send Data Extension template.

B.

Include Subscriber key and Email address field as primary key.

C.

Select the Use for triggered send' checkbox.

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Questions 44

The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.

Which additional issues should they consider?

Options:

A.

DoNotTtad preferences

B.

Bounced contacts from previous sends

C.

Suppressed contacts from contact deletion

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Questions 45

Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.

Which object should be used?

Options:

A.

Publication List

B.

Suppression Lists

C.

Exclusion Lists

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Questions 46

Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.

How should the automation workflow be built to accomplish this?

Options:

A.

Add each Send Email activity to different steps in an automation.

B.

Include a Verification activity between each step of an automation.

C.

Add each Send Email activity to a single step in an automation.

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Questions 47

Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.

Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?

Options:

A.

Email and Journey Overview Dashboard

B.

Email Performance Dashboard

C.

Journey Performance by Email Dashboard

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Questions 48

Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.

Which import option should be used to ensure the data extension only contains currently active customers?

Options:

A.

Append

B.

Overwrite

C.

Add and Update

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Exam Name: Salesforce Certified Marketing Cloud Email Specialist (SU24)
Last Update: Dec 8, 2024
Questions: 161

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