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MB-220 Microsoft Dynamics 365 for Marketing Questions and Answers

Questions 4

Your marketing department needs to create a simple Customer Journey, to send marketing emails to female wine enthusiasts, over 40 years old, who live in Europe.

How should you define who to include in this Customer Journey?

Options:

A.

Create a Dynamic segment.

B.

Edit the contacts in your database.

C.

Create a Segment Type.

D.

Create a Static segment.

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Questions 5

You have a subscription to Dynamics 365 for Marketing.

You need to recommend which analytics tools should be used for each channel measured by your subscription.

Which analytics tools should be used for seeing the data by contact or by lead? Each tool may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.

NOTE: Each correct selection is worth one point.

Options:

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Questions 6

The time is currently 8pm on Thursday night. You have been tasked with creating and sending a LinkedIn post on the company’s account advertising the Planned Event.

Following Litware’s standards, which two options should you choose when preparing this message? Each answer represents a complete solution.

Options:

A.

Post Visibility is set to Public

B.

Schedule Time is set to tomorrow at 9am

C.

Post Visibility is set to Connections

D.

Channel is set to social media

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Questions 7

In order to follow recommended guidelines, you will need to synchronize only those entities that are necessary to meet ProseWare’s business objectives.

In addition to the typical entities synced automatically (contact, accounts, events, interactions, etc), which two additional entities will ProseWare need to enable for synchronization? Each answer represents a partial solution.

Options:

A.

Invoices

B.

Work Orders

C.

Differentiator

D.

Cases

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Questions 8

You are a marketing manager.

You need to improve the open rates for your email campaigns.

The content designer suggests you use dynamic messaging. You want the dynamic messaging to appear below the Subject in the recipient’s preview pane of their email client.

Which action should you take?

Options:

A.

Use the Preview Text field to enter messaging with the contact’s name, to entice the user to open the email.

B.

Create a custom code element that holds the following HTML information and place it near the top of the email

C.

Add the Preview Text to the subject field, preceded by a colon.

D.

Use the Preview Text element, and drag it to the top of your email in the email designer.

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Questions 9

You are responsible for information about the attendees and sponsors in your Dynamics 365 for Marketing system. Indicate which record type would hold each type of information listed below.

For each Record Type listed below, indicate the Type of Information stored there.

To answer, drag the Type of Info to the appropriate Record Type. Each item may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.

NOTE: Each correct selection is worth one point.

Options:

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Questions 10

The Planned Event currently has 146 registrations. In order to meet all of Litware’s standards for registration, which two statements are true?

Each answer represents a complete solution.

Options:

A.

When space becomes available, the first person on the waitlist will be offered an invitation to register.

B.

Once capacity has been reached, a speaker whose additional person hasn't been registered yet will be placed on the waitlist.

C.

Once capacity has been reached, the first person on the waitlist will be automatically registered for the event when space becomes available.

D.

Another 2 registrations can be accepted. After that, registrations will be added to the waitlist.

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Questions 11

To meet privacy and reporting standards, which three items does Litware require for segments? Each answer represents a complete solution.

Options:

A.

Segments must include sorting by privacy requirements.

B.

Segments should be Dynamic.

C.

Segments should be Static.

D.

Contacts blocked due to quotas will be added to a new segment.

E.

Segments must include sorting by the Building Location entity.

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Questions 12

You are responsible for setting up all marketing pages, events, emails and customer journeys associated with the planned event.

How many events will you set up?

Options:

A.

Two events; one formatted as webinar and the other formatted as on-site only.

B.

One event formatted as on-site only.

C.

Two events; one formatted as simulcast and the other formatted as on-site only.

D.

One event with Format set to Hybrid.

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Questions 13

You need to create a customer journey for the promotion of the upcoming webinar on Azure Services.

You are looking through the gallery of existing customer journey templates to select appropriate one.

Which four pieces of information will help you decide on the right template? Each answer presents a part of the solution.

Options:

A.

Description

B.

Purpose

C.

Name

D.

Recurrence

E.

Language

F.

Owner

G.

Target

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Questions 14

You need to create a customer journey for a global campaign related to the latest Contoso course offerings. All operating regions need to be covered.

Based on best practices, how many customer journeys and marketing emails do you need to create?

Options:

A.

4 marketing emails and 4 customer journeys

B.

5 marketing emails and 5 customer journeys

C.

2 marketing emails and 2 customer journeys

D.

1 marketing emails and 1 customer journey

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Questions 15

You create a customer survey. Contoso wants to make sure that the survey is accessible to their sales team.

You use the survey as part of a customer journey, where you have written conditional logic to create leads based on the survey responses from each contact. These leads will be processed by Contoso’s Sales team.

The sales team wants to send out surveys whenever they qualify a Lead. Contoso does not want the sales team to have access to the Dynamics 365 Customer Voice app.

What should you do to achieve this goal?

Options:

A.

1. Install the “Send Customer Voice survey from Dynamics 365 app” in the Sales Hub app.

2. Members of the Sales team can send the survey manually from a Sales Hub app by clicking on the “Send Survey” button on the Lead record.

B.

1. Enable the Dynamics 365 Customer Voice application from the environment in Microsoft Dataverse to enable the feature for all licensed Dynamics 365 applications.

2. Members of the Sales team can send the survey manually from a Sales Hub app by clicking on the “Send Survey” button on the Lead record.

C.

1. Click on “Enable Customer Voice on Sales Hub”.

2. Members of the Sales team can send the survey manually from a Sales Hub app by clicking on the “Send Survey” button on the Lead record.

D.

1. Enable the Dynamics 365 Customer Voice application from the environment in Microsoft Dataverse to enable the feature for all licensed Dynamics 365 applications.

2. Create a Power Automate flow to send a survey automatically every time a lead is qualified.

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Questions 16

You need to create a Global Customer Survey to capture the responses from your customers.

You need to make sure that Contoso’s focused customers have the option to choose their preferred language while responding. You also need to automate customer journey actions based on the Customer Survey Response data.

Which five actions should you perform in sequence to achieve your goal? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Options:

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Questions 17

You have created a customer journey that does the following:

Sends an email regarding a country/region-specific promotional offer.

Creates a phone call activity and sends a text message to the contact.

Which set of actions should you take to activate your customer journey?

Options:

A.

Check the country/region, check the localization check box. Validate, and then Publish.

B.

Check the localization check box. Validate, check for errors, and then Publish.

C.

Verify the segment and email language, check for errors, and then Go Live.

D.

Verify the segment, check the country/region. Validate, and then Go Live.

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Questions 18

You have created a customer journey to send an Event Registration Invite to the customers in Norway. You confirm that you selected the correct Marketing Email record with the Norwegian language, and that you are using the correct Segment while creating the customer journey.

As part of going Live with your customer journey, you select “Check for Errors” in the command bar.

Which three checks does this command perform? Each correct answer presents a complete solution.

Options:

A.

Checks for common errors and shows an error message with advice for fixing them.

B.

Performs language checks to ensure localization.

C.

Checks for active links to the marketing services that host your email messages.

D.

Checks to ensure prerequisites are met.

E.

Makes sure all required marketing emails and pages are assigned and published.

F.

Makes sure all required target segment(s) meet your goals.

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Exam Code: MB-220
Exam Name: Microsoft Dynamics 365 for Marketing
Last Update: Jul 7, 2022
Questions: 144

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