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MB-220 Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Questions and Answers

Questions 4

Preparations for the Buenos Aires event are now complete, and the event is in progress

During the event, someone from the event team noticed a social media influencer is not yet a constituent of the foundation. Although the influencer is not an ambassador of the foundation, the team invites the influencer to be a VlP for the remainder of the event.

The event coordinator accesses Dynamics 365 Marketing to "promote" the influencer

Which three actions should the event coordinator perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

MB-220 Question 4

Options:

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Questions 5

You are working with the data marketeer of the team to define a post-survey segment You need to form the correct relationship path.

Which three tables should you select in sequence? To answer, move the appropriate tables from the list of tables to the answer area and arrange them in the correct order.

MB-220 Question 5

Options:

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Questions 6

You need to resolve the issue where senior marketeers did not receive event invitations.

What should you change in the segment configuration for the journey?

Options:

A.

Inside a journey record, add an Inclusion group segment to the Audience settings.

B.

Inside the segment, add a SEGMENT query block with the AND ALSO clause.

C.

Inside the segment, add contacts as an INCLUSION GROUP.

D.

Inside a journey creation step, add the invitation and inclusion segment.

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Questions 7

In preparing for the Buenos Aires event you need to resolve the issue the content design team had during the Amsterdam event.

What should you do?

Options:

A.

Disable the full-page-edit mode in the email settings.

B.

Add the HTML line to the section of the imported emails.

C.

Enable the drag-and-drop feature for imported emails to YES in the email settings.

D.

Ensure that the creative agency add

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Questions 8

A new volunteer is joining the Buenos Aires event team as an onsite event coordinator.

You need to add this volunteer to the event team.

What do you do?

Options:

A.

Associate the User record with the event through the Event Team N;N relationship

B.

Create a Team Member Record for a User record and associate this to the event.

C.

Create a Team Member Record for a Contact record and associate this to the event.

D.

Associate the Contact record with the event through the Event Team N:N relationship.

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Questions 9

Which two statements must be true in order for a User to approve marketing content? Each answer presents part of the solution.

Options:

A.

The Status on the marketing content must be Approval Required.

B.

The User must be in the Marketing Oversight Team or be a Marketing Professional.

C.

The Status on the marketing content must be Draft.

D.

The User must be in the BU Admin Team or in the Marketing Oversight business unit.

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Questions 10

The time is currently 6:30pm on Monday night. You have been tasked with creating and sending a LinkedIn post on the company’s account advertising an event.

Following ProseWare’s standards, which two options will you choose when preparing this message? Each answer represents a partial solution.

Options:

A.

Schedule Time is set to tomorrow at 9 am.

B.

Post Visibility is set to Connections.

C.

Schedule Time is set to immediate.

D.

Post Visibility is set to Public.

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Questions 11

MB-220 Question 11

Using the Case Study information, indicate which Staff is responsible for performing each of the Activities listed below.

To answer, drag the Staff to the appropriate Activity. Each Staff item may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.

NOTE: Each correct selection is worth one point.

Options:

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Questions 12

In order to follow recommended guidelines, you will need to synchronize only those entities that are necessary to meet ProseWare’s business objectives.

In addition to the typical entities synced automatically (contact, accounts, events, interactions, etc), which two additional entities will ProseWare need to enable for synchronization? Each answer represents a partial solution.

Options:

A.

Invoices

B.

Work Orders

C.

Differentiator

D.

Cases

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Questions 13

MB-220 Question 13

Using the information in the Case Study, indicate which of the Leads below have enough points to be flagged as Sales Ready.

To answer, drag the Assessment to the appropriate Lead. Each Assessment may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.

NOTE: Each correct selection is worth one point.

Options:

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Questions 14

MB-220 Question 14

You have been asked to create a customer journey that meets this goal: Send an email to all cat owners, then follow up with a text message to those contacts who opened the email, waiting one day between actions.

Which five actions should you perform, in sequence, to meet the requirements? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Options:

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Questions 15

Based on ProseWare’s licenses and subscriptions, which two items are within allowed limits? Each answer represents a complete solution.

Options:

A.

Litmus inbox Previews = 100 per month

B.

Marketing Emails Sent = 1,755,983

C.

Australia Business Unit has 10 regular Users and 1 Administrator User

D.

Marketing Contacts = 24,500

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Questions 16

You are a marketing automation consultant. Your client wants to understand the benefits of using the natural language feature in Dynamics 365 Marketing.

Which two statements explain why your client may want to use the Natural Language feature? Each correct answer presents part of the solution.

Options:

A.

Using the Natural Language feature allows marketers to build marketing journeys using simple words to specify touch points in the customer journey.

B.

Using the Natural Language feature allows marketers to build segments using simple words to specify what audience they want to target.

C.

When looking at a Marketing Journey created by another user, the Natural Language feature makes it easier to understand the logic of the journey and decide whether it meets the campaign goals.

D.

When looking at a segment created by another user, the Natural Language feature makes it easier to understand the logic of the segment and decide whether it meets the target profile for a campaign.

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Questions 17

You receive a call from a user stating that the automated lead scoring model is not working correctly. There are several leads that are not being scored.

You need to determine the cause of this issue.

What could be the cause?

Options:

A.

Leads must be associated with a contact and an account.

B.

Leads must have submitted a form on the company website.

C.

Leads must be associated with a contact only.

D.

Leads must be associated with a contact or an account.

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Questions 18

The default email footer for your organization is a content block that can be added by users when they create emails.

You need to ensure that the content and layout of the footer CANNOT be changed by users after the content block is added to an email.

What should you do?

Options:

A.

Change the status of the content block to Draft after the content block is added to the email,

B.

Set the Protected attribute in the content block settings.

C.

Restrict the content block edit privilege in the users' security role.

D.

Set the Protected attribute in the settings within the email templates.

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Questions 19

MB-220 Question 19

You are a marketing professional.

You need to create a marketing form that will include a subscription list you have already created. The marketing form will be finalized by a colleague.

Which three actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange then in the correct order.

Options:

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Questions 20

You need to create a customer journey for a global campaign related to the latest Contoso course offerings. All operating regions need to be covered.

Based on best practices, how many customer journeys and marketing emails do you need to create?

Options:

A.

4 marketing emails and 4 customer journeys

B.

5 marketing emails and 5 customer journeys

C.

2 marketing emails and 2 customer journeys

D.

1 marketing emails and 1 customer journey

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Questions 21

You are pan of the marketing department at AdventureWorks Cycles and recently started using Dynamics 365 Customer Insights - Journeys.

You want to know the results of the different marketing activities run across the organization. Specifically, the statistics, analytics, and key performance indicators (KPIs) based on your marketing results.

On which three entities can you find this information? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

Options:

A.

Campaigns

B.

Lead Scoring Models

C.

Activities

D.

Marketing Pages

E.

Contacts

F.

Account

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Questions 22

You need to create a customer journey template for the marketing team. The team will use the template to launch a promotional offer to customers in Denmark. Sweden, and Norway.

What should you do?

Options:

A.

Create a new Customer Journey Template, and use Power Automate within the customer journey to dynamically send it based on a Contact's preferred Language.

B.

Create a new Customer Journey Template, and clone customer journey to dynamically send it based he template so that it can be reused for another country/region and language

C.

Create a new Customer Journey Template for each country/region, and change the language of each template to the desired language and make modifications.

D.

Create a new Customer Journey Template, and use the localization option within the customer journey to dynamically send it based on a Contact's preferred language.

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Questions 23

MB-220 Question 23

The VP of Marketing has been assigned to create you a new lead scoring model for Contoso, Ltd. based on recently-adopted marketing targets.

Which five steps in sequence are required to design and set up your lead scoring model in Dynamics 365? (Choose five.) To answer, move the appropriate actions to the answer area and arrange them in the correct order.

Options:

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Questions 24

You create a customer survey. Contoso wants to make sure that the survey is accessible to their sales team.

You use the survey as part of a customer journey, where you have written conditional logic to create leads based on the survey responses from each contact. These leads will be processed by Contoso’s Sales team.

The sales team wants to send out surveys whenever they qualify a Lead. Contoso does not want the sales team to have access to the Dynamics 365 Customer Voice app.

What should you do to achieve this goal?

Options:

A.

1. Install the “Send Customer Voice survey from Dynamics 365 app” in the Sales Hub app.

2. Members of the Sales team can send the survey manually from a Sales Hub app by clicking on the “Send Survey” button on the Lead record.

B.

1. Enable the Dynamics 365 Customer Voice application from the environment in Microsoft Dataverse to enable the feature for all licensed Dynamics 365 applications.

2. Members of the Sales team can send the survey manually from a Sales Hub app by clicking on the “Send Survey” button on the Lead record.

C.

1. Click on “Enable Customer Voice on Sales Hub”.

2. Members of the Sales team can send the survey manually from a Sales Hub app by clicking on the “Send Survey” button on the Lead record.

D.

1. Enable the Dynamics 365 Customer Voice application from the environment in Microsoft Dataverse to enable the feature for all licensed Dynamics 365 applications.

2. Create a Power Automate flow to send a survey automatically every time a lead is qualified.

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Questions 25

You need to create a customer journey that meets these requirements:

1. Send an email to at customers in Sweden regarding an upcoming course demo.

2. Follow-up with a phone call to those contacts who opened the email, waiting one day between actions.

Which five actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

MB-220 Question 25

Options:

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Questions 26

MB-220 Question 26

You need to create a Global Customer Survey to capture the responses from your customers.

You need to make sure that Contoso’s focused customers have the option to choose their preferred language while responding. You also need to automate customer journey actions based on the Customer Survey Response data.

Which five actions should you perform in sequence to achieve your goal? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Options:

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Questions 27

You need to create a customer journey for the promotion of the upcoming webinar on Azure Services.

You are looking through the gallery of existing customer journey templates to select appropriate one.

Which four pieces of information will help you decide on the right template? Each answer presents a part of the solution.

Options:

A.

Description

B.

Purpose

C.

Name

D.

Recurrence

E.

Language

F.

Owner

G.

Target

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Questions 28

You have created a customer journey that does the following:

Sends an email regarding a country/region-specific promotional offer.

Creates a phone call activity and sends a text message to the contact.

Which set of actions should you take to activate your customer journey?

Options:

A.

Check the country/region, check the localization check box. Validate, and then Publish.

B.

Check the localization check box. Validate, check for errors, and then Publish.

C.

Verify the segment and email language, check for errors, and then Go Live.

D.

Verify the segment, check the country/region. Validate, and then Go Live.

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Questions 29

You have created a customer journey to send an Event Registration Invite to the customers in Norway. You confirm that you selected the correct Marketing Email record with the Norwegian language, and that you are using the correct Segment while creating the customer journey.

As part of going Live with your customer journey, you select “Check for Errors” in the command bar.

Which three checks does this command perform? Each correct answer presents a complete solution.

Options:

A.

Checks for common errors and shows an error message with advice for fixing them.

B.

Performs language checks to ensure localization.

C.

Checks for active links to the marketing services that host your email messages.

D.

Checks to ensure prerequisites are met.

E.

Makes sure all required marketing emails and pages are assigned and published.

F.

Makes sure all required target segment(s) meet your goals.

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Questions 30

The Planned Event currently has 146 registrations. In order to meet all of Litware’s standards for registration, which two statements are true?

Each answer represents a complete solution.

Options:

A.

When space becomes available, the first person on the waitlist will be offered an invitation to register.

B.

Once capacity has been reached, a speaker whose additional person hasn't been registered yet will be placed on the waitlist.

C.

Once capacity has been reached, the first person on the waitlist will be automatically registered for the event when space becomes available.

D.

Another 2 registrations can be accepted. After that, registrations will be added to the waitlist.

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Exam Code: MB-220
Exam Name: Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant
Last Update: Oct 6, 2024
Questions: 246

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