MCE Marketo Certified Expert Exam Questions and Answers
The communication limits for your Marketo instance are as follows:
Monica, a person in your database, received Email 01 from your instance at 8:00 this morning. She also qualifies for the audience of an email program scheduled to send Email 02 at 2:00 this afternoon. Email 01 and Email 02 are both non-operational.
Which statement is true?
A demand generation manager wants to run a batch Smart Campaign to update leads that were either created by form fillout today or who visited the company’s pricing page.
Which rule logic should be used when setting up the Smart List?
What is the reporting impact of selecting an acquisition program when importing a list?
A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.
How is the acquisition program assigned to a lead?
A marketer’s CRM requires that States be entered as a 2-digit abbreviation. The marketer wants to display full state names in the form picklists.
How should this be done?
Which feature of Marketo requires an approval segmentation prior to it being functional?
A company operates in multiple regions and has identified the vice president (VP) of Sales in each region as a stakeholder in the lead scoring development process. The VPs of Sales of two major regions disagree about the significance of a specific factor.
Which course of action will allow both definitions to be incorporated?
The marketing department of a technology company believes the use of “Servers” in the subject line will increase open rates of an email. To prove this, an A/B test will be utilized.
Given the screenshot:
In which component of the Control Panel will the schedule for the email be set?
An engagement program has a group of leads that a marketer no longer wants to send emails.
Removing leads from the program also causes which data to be removed?
A colleague reviewed a Marketo program setup and noticed that one of the landing page URLs is not SEO-friendly and needs to be changed.
How can the URL of the landing page be changed?
A marketer has created several tokens to use in an initiative to send out a survey to customers:
In which two places should tokens have been created to be inherited in the 2017 Customer Survey Reminder 2 program? (Choose two.)
A marketing manager recently launched a landing page with the following URL: go.marketo.com/Pricing. The manager is keeping the page content the same, but wants to update the URL to go.marketo.com/Product-Costs.
How should this update be done?
A marketing manager needs to create a program to use when gating content on the company website.
Which two channel type combinations are appropriate for this activity? (Choose two.)
Given the following message to the sales team:
“John Smith filled out form “Chicago Tradeshow” on October 11, 2013”
Which three types of tokens are most efficient to create this message on an alert? (Choose three.)
PDF + Testing Engine
Testing Engine
PDF (Q&A)
