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Media-Cloud-Consultant Salesforce Media Cloud Consultant Exam Questions and Answers

Questions 4

A B2B advertising publishing company is exploring salesforce to manage its advertising sales business. The sales representatives can sell digital , tv, radio, print, and event ads to their customers in a single media plan. Which two media cloud types are available for planning out-of-the-box with media cloud?

Options:

A.

digital

B.

event

C.

print

D.

linear

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Questions 5

Which sObject defines the resolution of the device used when an ad needs to be de displayed as part of digital ad sales?

Options:

A.

media content title

B.

product

C.

media channel

D.

ad creative size type

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Questions 6

Which two solutions should a consultant recommend to a client who wants to integrate with an ad server other than google ad manager (GAM) to create an ad campaign?

Options:

A.

use the out of the box ad server integration

B.

create a custom integration procedure to integrate with the ad server

C.

use the out of the box marketing cloud intelligence connector

D.

create a custom solution using apex code

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Questions 7

Cloud kicks is setting up a new instance for media cloud and their sales reps should only see opportunities that they have created. When sales managers run reports, they need to see the data for all the reps that report to them. How should a consultant set this up?

Options:

A.

set the organization wide default (OWD) for the opportunity object to private. Use sharing rules to share records owned by sales reps that are below the manager in the role hierarchy

B.

set the organization wide default for the opportunity object to public. Use apex sharing to ensure manager’s can see the records owned by users below them in the role hierarchy.

C.

set the organization wide default for the opportunity object to public. Filter the reports to show the records owned by users below them in the role hierarchy.

D.

set the organization wide default for the opportunity object to private. Set up the role hierarchy to ensure managers can see the records owned by users below them in the role hierarchy

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Questions 8

When using advertising sales managment (ASM), what are the two reccomended ways to integrate with google ad manage (GAM) to retrieve information, such as inventory managment, or to publish a campaign to GAM?

Options:

A.

check availability integration procedure

B.

apex callable interfaces

C.

dataRaptors on Interface Tables

D.

Pre-Built orchestration plan

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Questions 9

Abroadcaster, who has implemented media cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions. In which two ways can a consultant obtain both planned and actual revenue amounts?

Options:

A.

planned revenue and actuals from media cloud

B.

planned revenue from media cloud and actuals from Ad server

C.

planned revenue and actuals from Ad server

D.

planned revenue from Ad server and actuals from Media Cloud

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Questions 10

When creating a digital ad sales media proposal, which object mapping is used to link one show with multiple ad space formats during the catalog design?

Options:

A.

ad space specification (one-to-one)

B.

ad space creative size type (one-to-many)

C.

ad space creative size type (one-to-one)

D.

ad space specification (One-to-many)

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Questions 11

Sellers for a major publisher are not entering opportunities until the deal is closed. internal sales teams compete for business with each other, with a few of them using salesforce reports to surface potential clients with ad budgeds by identifying those targeted on an opportunity owned by the competing team. this behavior has driven sales teams to collaborate on external spreadsheets where the competing sellers do not have access to the information. Which two things should a consultant include in the design to remove unwanted sales access, while continuing to support the sales team collaboration?

Options:

A.

enable and use opportunity team

B.

assign opportunity ownership to the system administrator and have a system administrator manually share the opportunity with the correct sellet and teir team

C.

update field-level security for the amount field and update the opportunity line item related list visibility in the opportunity lightinh page to hide the field and related list from the sellers profile

D.

update opportunity organization wide defaults to private

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Questions 12

A consultant is asked to help design a solution which could aid a company is expanding their reach into the small and medium business segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the sales team. What should the consultant do in the design to allow for advertisers/Agency to self-service their media plans?

Options:

A.

leverage the advertising sales management self-care feature so that approved advertiser/agency can access an experience cloud portal where they can create and track their media plans

B.

set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail

C.

build an experience cloud with the customer service template for the advertiser to navigate the product catalog and configure the products in the site

D.

set up web-to-lead and have the advertiser/agency submit their media plan through a website so the sales team can later take ownership of the record and follow up to finalize the media plan.

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Questions 13

A client is looking to adopt a new CRM solution to sell advertising products, starting with their digital content line of business. They sell standard digital ad products (digital banners, video inserts). Using media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?

Options:

A.

create a new salesforce object for the digital ad products specifications, link that object to the product2 object, and configure the required products using the product page layout

B.

create the required characteristics of the productsusingthe product page layout

C.

configurea product using product designer and associate the product to an ad space specification

D.

configure an OmniScript that will retrieve the products from google Ad Manager and will be used in sales processes

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Questions 14

A customer is using media cloud and they need to report on how well a digital advertising campaign is performing. The company is using google ad manager as one of their primary data sources. Which productshould a consultant implement to analyze campaign performance?

Options:

A.

marketing cloud intelligence

B.

CRM analytics

C.

custom reporting solution

D.

standard salesforce reporting and dashboards

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Questions 15

Aconsultant needs to see the performance trend of the ad inventory sold in june of the last five years and use this information as input for campaigns next june. Which two optional add-on salesforce reporting components can be coupled with media cloud advertising sales management to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle?

Options:

A.

ad manager

B.

CRM analytics

C.

tableau

D.

marketing cloud intelligence

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Questions 16

A media cloud customer is already running advertising sales management (ASM) on an org and wants to upgrade from an older release. What should a consultant do before migration?

Options:

A.

take a backup of any newer ASM components

B.

Take a backup of any customized or modified older ASM components

C.

customize or modify the newer ASM components

D.

activate custom lightning web components and FlexCards

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Questions 17

A publisher wants to know which products have low reception with the customers. However, the publisher is having a hard time analyzing the data because opportunities reflect only the sold products, excluding products which were once part of an opportunity but were later dropped. What should a consultant ensure is included in the design so that sellers can store and access different versions of the proposed media plan and its line items?

Options:

A.

product schedule functionality

B.

product mapping to an active price list

C.

quotes, and ‘Sync to opportunity’ custom button

D.

A media Plan version field in opportunity line item (OLI)

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Questions 18

Apublishing company is evaluating Salesforce for the below functionalitis: a) lead to opportunity b) case management c) a media-specific data model d) OmniStudio capabilities. What is the minimum salesforce licenses a consultant should suggest?

Options:

A.

media cloud publishing

B.

media cloud growth

C.

media cloud advanced

D.

media cloud basic

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Questions 19

Acustomer, who is already using the media cloud advertising sales management application, needs the ability to create and edit templates, while also being able to generate documents. Which two managed permissions ets are required for this?

Options:

A.

dovGenInd CME Designer User

B.

dovGenInd CME runtime User

C.

dovGenInd CME digital experience User

D.

MediaCloudPlus Runtime

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Questions 20

A CTO of a customer who uses adverrtising sales management (ASM), asked a consultant to help them upgrade to the latest ASM release. Which two steps must the consultant complete before starting a manual upgrade to the latest release?

Options:

A.

Ensure that the consultant has the required permission sets and licenses

B.

complete the post install tasks for salesforce insustries communications, media, and energy

C.

raise a support ticket to enable the required permissions

D.

go to setup and click on validaate in the latest release

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Questions 21

A large media company is using salesforce industries to model digital advertising products. These products have a common set of characteristics. Which pair of media cloud items would a product manager use to most efficiently create the products for the sales users to sell?

Options:

A.

clone an existing ad product and assign attributes

B.

use a product family for those products

C.

use a standalone product and add attributes

D.

use an object type and assign attributes

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Questions 22

Amedia publisher is using advertisging sales management to manage their B2B ad sales business. During the creation of a media plan, a consultant wants to see analytical insight using the view insight button on the add and configure placements screen. Which system should the consultant use to achieve this?

Options:

A.

marketing cloud intelligence

B.

tabluea

C.

google ad manager

D.

custom ad server

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Questions 23

What happens when a required placement is unavailable in the ad server during the check availability product with google ad manager?

Options:

A.

a yellow check mark if partial quantity

B.

the check availability action returns the availability quantity for manual adjustment

C.

the check availability action updates the quantity to the available quantity

D.

a red check mark appears in the availability column

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Questions 24

A b2b advertising publishing company is exploring salesforce to manage its advertising sales business. They require an ad ops persona to be created. Which two managed permission sets should a consultant add to the ad ops persona?

Options:

A.

OmniStudioAdmin

B.

MediaCloudRuntime

C.

Media Cloud Base User

D.

OmniStudioUser

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Questions 25

Which two objects in the media cloud data model hold specific ad sales information within the advertising sales management application?

Options:

A.

adcreative size type

B.

quote

C.

contract line item

D.

media plan placement

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Questions 26

Which industries CPQ API method needs to be called from the integration procedure that returns the pricing information from the out-of-the-box pricing plan?

Options:

A.

priceCart

B.

putCartsItems

C.

postCartsItems

D.

createCart

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Exam Name: Salesforce Media Cloud Consultant Exam
Last Update: Dec 4, 2024
Questions: 89

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