Pardot-Specialist Salesforce Certified Pardot Specialist (WI24) Questions and Answers

Use a stock layout provided in Pardot

Use above form and below form content to create the layout

Embed the campaign tracking code on their website

Import layout using a URL from their website

Archived list

Static list

Test list

Dynamic list

A tracking link is used as soon as a prospect clicks to open the email.

A tracking pixel loads on HTML emails when images are downloaded.

Opens are only tracked if a link is clicked; otherwise they are NOT tracked.

A tracking pixel loads on text emails when images are downloaded.

Prospect ' s Name

Prospect ' s Email Address

Prospect ' s Title

Prospect ' s Company

Prospect ' s Grade

Prospect ' s Score

Date of when prospect converted from a visitor

Create a static list of approved users to use as the recipient list in the sending tab.

Create a dynamic list of approved users to use as the recipient list in the sending tab.

Create a test list of approved users to use in the testing tab of the email flow.

Create a one-off email test send by entering an email address in the Send to Individual Emails section of the testing tab.

Use a segmentation rule to add prospects to a list

Use a dynamic list to add prospects to a list

Use a completion action to add prospects to a list

Use an automation rule to add prospects to a list

Advanced Dynamic Content

Pardot Activities Visualforce page

Engagement History

B2B Marketing Analytics

Total Opt Outs

Total Sent

Total Queued

Total Delivered

Test email

One-to-one email

Email template

List email

Five accounts per platform

One account per user role, per platform

There is no limit of accounts per platform

One account per platform

True

False

UTM Parameters

Tracking Pixels

Cookies

Google Analytics Tracking Code

Yes, you can have up to 2 Salesforce accounts linked to one Pardot account.

No, you can only have one Salesforce connector at a time.

Yes, but you would need to contact Pardot Support to enable the feature for you.

Yes, but it ' s only available to customers with the Pro Edition

They will start the drip campaign again.

Prospects can ' t be added to drip campaigns after they have been removed.

They will skip the first step and move to the second step.

They will resume the drip where they left off

The Pardot sync checkbox is checked

The first and last name fields are not empty

The Pardot URL field is not empty

The lead/contact URL in Salesforce contains " Pardot "

True

False

Form handler report

Event report

Form report

Landing page report

Use a dynamic list.

Use a completion action.

Use an automation rule.

Use a segmentation rule.

Pardot domains

Tracker domains

Mobile domains

Social media domains

Viewing an embedded form

Visiting a tracked website

Submitting a form on a landing page

Receiving a marketing email

The prospect would receive an error message.

The form would be displayed on the page once again.

The prospect would be redirected to a thank-you page.

The thank-you content would continue to be shown.

Create a page action

Create a segmentation rule

Use a Tag

Create an automation rule

Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

Create a segmentation list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects.

Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects

When possible, send emails on Monday mornings in order to stay top of mind throughout the week.

Establish a consistent, predictable cadence for your email communications.

Send plain text only emails in order to increase engagement rates.

Make sure that all emails have a high image-to-text ratio.

Create an automation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

Create a dynamic list based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

Create a completion action based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

Edit an existing Default Role, and it will automatically convert to a Custom Role.

Assign new users to a previously created Custom Roles during the import process.

Add a batch of existing users to a Custom Role using table actions

Add a user to a Custom Role directly from their User Record.

Engagement studio

Completion action

Custom redirect

Segmentation rule

A new visitor record will be created.

A new Account will be created.

No new record will be created.

A new prospect record will be created.

The prospect can match the criteria multiple times and the action runs each time.

The action can only run once per day on the prospect.

The prospect matches the criteria once, but the action runs multiple times.

The prospect matches the criteria once and the action runs once.

Form Handler

Form

1%

more than 5%

more than 2%

less than 1%

Download the report of the program.

Click on the step to view its report card.

Look at the tooltip above that step.

Pause the program and edit the step.

The email contains a text version

The email contains at least one variable tag

The email uses dynamic content

The email designates a general or specific sender

The email contains an unsubscribe link

True

False (you need to contact Pardot support to enable this functionality)

Completion actions based on email link clicks only execute once per prospect.

Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.

Completion actions based on email opens will retroactively apply if added after the email send.

Completion actions based on image file downloads only execute once per day.

Use an automation rule to automatically add or remove prospects to the list if they submit the form, but aren ' t opted out.

Use a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.

Use a completion action on the form to automatically add anyone who completes it to the list.

Use table actions to add prospects to the list if they ' ve filled out the form, but haven ' t opted out from communications.

Manually editing the Opportunity In Pardot

Referencing the Opportunity in automation rules

Viewing the Opportunity in Opportunity Reports

Manually deleting the Opportunity in Pardot

Page actions

Pardot form

Custom redirects

Pardot tracking code

The list is archived to the Recycle Bin and the deleted prospect is restored.

The list is not deleted because it contains active prospects.

The list and the two remaining prospects are archived to the Recycle Bin.

The list is archived to the Recycle Bin, but the two remaining prospects are not deleted.

Enable HTTPS

Honeypot Technique

Dependent Fields

reCaptcha

Sales manager

Sales

Marketing

Administrator

C

D

B

A

Segmentation rule

Profile

Completion Actions

Manually

The visitor is now a prospect.

A visitor submits a conversion form

A cookie is applied

The prospect ' s activity history is available to view in Pardot

Visitors access your company website

E C B A D

E B A D C

75

50

200

100

The prospect will continue to see the form upon submission

The discrepancy between the two assets will cause an error

The prospect will be redirected to another webpage

The form ' s Thank You Content will still display

True

False

Form

Form Handler

Prospects Created

Conversions

Opportunities Created

Opportunities Lost

All Prospects

Max number of emails the user can send.

Max number of prospects the user can manually delete.

Max number of records a user can import.

Max number of prospects the user can manually create.

Max number of prospects the user can export.

On the ' Sending ' tab of the email template

On the Testing ' tab of the email template

On the Testing ' tab of the list email

On the ' Sending ' tab of the 1st email

All prospects on the recipient list

All prospects in the program

All prospects new to the program

All prospects on the suppression list

Completion actions will apply to visitors on the first time a custom redirect is clicked.

Completion actions for custom redirects will only apply to existing prospects.

Completion actions for custom redirects will only apply to prospects once they have been assigned.

Completion actions will apply to visitors who convert to prospects after clicking on a custom redirect.

Reassign all prospects in the CRM

Review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user.

Delete the user from Pardot

All of the above

A & B

Total submissions

Unique submissions

Conversions

unique clicks

Yes, but only if the Pardot completion action for the custom redirect is set to change the campaign.

No, a Pardot campaign will always stay the same since it ' s a first touchpoint.

Yes, the Pardot campaign will change based on the page the custom redirect links to.

No, it ' s not possible to change a Pardot campaign by clicking on a custom redirect.

True

False

Rule

Wait

Trigger

Action

WebEx

Adobe Connect

ReadyTalk

GoTo Webinar

AnyMeeting

Campaign reports

Landing Page reports

Form reports

Conversion reports

None of the abovec

Creating a Lead in Salesforce which syncs to Pardot as a new prospect record

Scanning the badge of someone who visited a booth at a recent event

Submitting a Web2Lead form that is linked to Pardot via a form handler

Opening email sent by a sales rep using the Send Pardot Email functionality in Salesforce

The number of prospects who clicked the unsubscribe link

The number of prospects who replied to the email to ask to be removed

The number of prospects who opted out via the email preference center

The number of prospects who marked an email as spam

Do not prefill

Always display even if previously completed

Maintain the initial value upon subsequent form submissions

Display other fields in this form based on the value of this field

Set them up as a Marketing user and then control how many emails can be sent.

You can ' t send one-to-one emails out of Pardot.

Set them up as a one-to-one email user only

Set them up as a Sales user in Pardot

Day 4

Day 3

Day 0

Day 5

The Dashboard

The Sent Emails Page

The System Preferences Page

Admin-Domain Management

From the list view

Through an automation rule

During the import process

Directly from the user record

Submitting a form on a landing page.

Matching an automation rule.

Viewing more than one web page.

Clicking on a tracked link in an email.

Total Replies

Total Delivered

Unique Opens

Opt Out Rate

True

False

The prospect will begin the engagement studio program again on step 1.

The prospect will be also be removed from the recipient list of the program.

The prospect will continue on the engagement studio program onto step 5.

The prospect will continue on the engagement studio program onto step 6.

To always show the form when someone returns to the page.

To get a higher form conversion rate

To prevent spammers from filling out the form

To ensure the prospect gets scored and graded.

Progressive Profiling

Email Validation

Kiosk/Data Entry Mode

Dependent fields

Profile

Automation Rule

Pardot Score

Dynamic List

Engagement studio

Segmentation rule

Automation rule

Dynamic list