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  5. Essentials of Pardot for Digital Marketers Questions and Answers

PDT-101 Essentials of Pardot for Digital Marketers Questions and Answers

Questions 4

What would an Administrator use to send a single email to a list of prospects?

Options:

A.

List email

B.

Engagement program

C.

Social message

D.

Email template

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Questions 5

What should be enabled on a Pardot form if an Administrator wants to sign many people up on the same computer at a trade show booth?

Options:

A.

reCAPTCHA

B.

Kiosk/Data Entry Mode

C.

Progressive Profiling

D.

“Not you”? Link

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Questions 6

Which two Facebook accounts can be posted to using the Pardot Facebook connector? (Choose two answers.)

Options:

A.

Video Pages

B.

Linked Instagram Pages

C.

Company Pages

D.

Personal Pages

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Questions 7

How is an active visitor different from an identified visitor?

Options:

A.

An active visitor is identified by Pardot after visiting a web page.

B.

An active visitor is identified by Pardot after visiting a web page and are NOT ISPs.

C.

An active visitor visited two or more pages regardless of identification.

D.

An active visitor visited two or more pages and have been identified.

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Questions 8

Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?

Options:

A.

Create a special campaign to track pricing page views.

B.

Create a Page Action set to Tag prospects as having viewing it and add them to a list.

C.

Create a Form with a Completion Action to send a pricing sheet.

D.

Create a Dynamic List based on page view to segment automatically.

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Questions 9

By default, which object is Salesforce is created when a new prospect is assigned in Pardot?

Options:

A.

Lead

B.

Opportunity

C.

Content

D.

Account

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Questions 10

Which two actions can be used to change a prospect’s Pardot campaign? (Choose two answers.)

Options:

A.

Create an automation rule to change Pardot campaign for prospects meeting certain criteria.

B.

Add the prospect to a static list.

C.

Create a segmentation rule to change the Pardot campaign for prospects meeting certain criteria.

D.

Manually change the prospect’s Pardot campaign when editing the prospect record.

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Questions 11

Which three user role security limits can be added to an individual user account? (Choose three answers.)

Options:

A.

Max number of emails the user can send.

B.

Max number of prospects the user can manually delete.

C.

Max number of records a user can import.

D.

Max number of prospects the user can manually create.

E.

Max number of prospects the user can export.

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Questions 12

What does the Google Analytics connector allow Pardot to do?

Options:

A.

Sync prospects with Google AdWords.

B.

Send emails to prospects from Gmail.

C.

Update the conversion field in Google Analytics.

D.

Append UTM parameters to a prospect record.

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Questions 13

How does an Administrator grant a Pardot employee access to their account?

Options:

A.

By calling Pardot Support.

B.

By emailing Pardot Support.

C.

By contacting Pardot Success Specialist

D.

By hovering over the person icon and selecting Grant Account Access.

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Questions 14

How many Salesforce connectors can a Pardot instance have verified at one time?

Options:

A.

1

B.

2

C.

5

D.

Unlimited

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Questions 15

Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)

Options:

A.

Landing page error

B.

Unsubscribed from email

C.

Assigned to a user

D.

Webinar attended

E.

Form submission

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Questions 16

An Administrator imported a list of trade show attendees and added them all to the same Pardot campaign. A few months later, the Administrator wants to pull a one-time list of these attendees. How should this be accomplished?

Options:

A.

Run a segmentation rule based on the Pardot campaign.

B.

Look for the original list based on the Pardot campaign.

C.

Run a dynamic list based on the Pardot campaign.

D.

Run an automation rule based on the Pardot campaign.

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Questions 17

How many social posting connectors can be created in one Pardot account?

Options:

A.

There is no limit of social media accounts per social platform.

B.

One social media account per social platform.

C.

Five social media accounts per social platform.

D.

One social media account per user role, per social platform.

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Questions 18

What are two components of a dynamic list? (Choose two answers.)

Options:

A.

Only adds prospects to the list the first time it runs.

B.

Automatically updates list membership based on criteria.

C.

Can add an action to the dynamic list that triggers when a new prospect is added.

D.

Can be split into multiple static lists.

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Questions 19

What is the process to add a prospect who visits a pricing page to a list?

Options:

A.

Create a page action

B.

Create a segmentation rule

C.

Use a Tag

D.

Create an automation rule

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Exam Code: PDT-101
Exam Name: Essentials of Pardot for Digital Marketers
Last Update: Apr 30, 2026
Questions: 65

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