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Free Practice Questions for the Salesforce Strategy Designer Plat-UX-102 Exam (2026 Updated)

At Marks4sure, we are dedicated to providing IT professionals with the most accurate and reliable preparation materials for the Salesforce Plat-UX-102 exam. To support your certification journey, we have made a selection of our premium 2026 Salesforce Strategy Designer practice questions and answers available completely free. You can take this practice test as many times as you need. Every question includes a detailed, expertly verified explanation to ensure you fully grasp the core security concepts before test day.

Questions 4

Cloud Kicks has released a wearable device for athletes but struggles to find product market fit. The design team begins an initiative to better understand user needs and improve the device. What should the strategy designer do to engage with internal stakeholders invested in the project?

Options:

A.

Assign specific tasks to each stakeholder so they each add something important to the project.

B.

Survey stakeholders for insights and ideas, as their diverse perspectives are likely to uncover unmet needs.

C.

Align stakeholders on what success looks like and throughout the project.

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Questions 5

When a strategy designer creates an empathy map based on research insights, their deep understanding of the customer drives which outcome?

Options:

A.

Viability

B.

Feasibility

C.

Desirability

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Questions 6

A Salesforce Architect is asked to engage and help facilitate a journey mapping workshop with a strategy designer. The architect is unsure how it will help in the creation of deliverables they are required to produce. What value should the architect get by engaging in this workshop?

Options:

A.

A journey map allows for the creation of a solution architecture diagram.

B.

A journey mapping exercise will provide all of their technical requirements.

C.

A journey map will allow the developers to start building.

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Questions 7

Cloud Kicks wants to create a loyalty program to deepen the engagement of its customers. When evaluating ideas for this program, which criteria should strategy designers use?

Options:

A.

Desirability, viability, and feasibility

B.

Competitive advantage, impact, and ownability

C.

Novelty, privacy, and revenue potential

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Questions 8

A strategy designer is leading a project to reimagine in-app communication on Cloud Kicks ' sales platform. The CIO is a key decision-maker but appears to be neutral—and even, at times, a detractor— to the project. What should the designer do to gain their alignment?

Options:

A.

Set up a conversation with the CIO to name the challenge and listen to their objections.

B.

Email the stakeholders reiterating project status and asking for any objections to the approach.

C.

Ask the sponsor to speak to the CIO on behalf of the project and explain how it meets team needs.

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Questions 9

Cloud Kicks ' strategy designer is writing a challenge statement to inspire team ideation. What should they avoid in the challenge statement?

Options:

A.

Focusing on the root cause of current issues

B.

Implying solutions to the challenge

C.

Basing the statement on a problem identified in research

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Questions 10

A job listing company has launched a campaign around the adoption of its social app for professional networking. What should the team measure to gain the most trustworthy perspective and discourage artificially increasing (or ' hacking ' ) the company ' s success metrics?

Options:

A.

New account activations

B.

Number of times a user opens the app per day

C.

New connections made between users

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Questions 11

Cloud Kicks has a complex manufacturing process that allows several factories to contribute to the production of a custom footwear order. The design team is asked to make a new, more efficient process to reduce the time between order placement and delivery to customers. Which approach should the team use?

Options:

A.

Jobs To Be Done framework

B.

Customer journey mapping

C.

Business process modelling

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Questions 12

Cloud Kicks (CK) wants to launch a new application that will change the processes and operating procedures within the organization. To propose a rollout of the new application, CK ' s design team plans on building and testing a Minimum Viable Product (MVP). Which outcome should the team focus on when defining the MVP?

Options:

A.

Testing an outline of all features and possibilities of the product

B.

Assessing essential features of the product with a large group of users

C.

Validating or invalidating the essential features of the product

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Questions 13

Cloud Kicks ' strategy designer needs to communicate a new product vision but is only able to access key stakeholders virtually. Which technique should the designer use to ensure the audience remains engaged?

Options:

A.

Turn the camera off so the audience can focus on the slides presented

B.

Ensure half of the meeting time is dedicated to answering questions.

C.

Ask open ended questions to the audience to maintain their involvement.

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Questions 14

Cloud Kicks is going to conduct research with users of its products to better understand their needs. What are some safeguards that should be put in place to ensure the research is conducted ethically?

Options:

A.

A hypothesis, project plan, and financial reimbursement for users

B.

A code of conduct, ethics training, and a research data handling policy

C.

A customer journey map, research scenario, and a RAID log

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Questions 15

Cloud Kicks feels confident about its vision for a new loyalty program and has received approval from leadership to begin development. What is needed from the strategy designer to inform a roadmap from MVP to mature offering?

Options:

A.

Phases of feature development

B.

Effort sizing and user story points

C.

Instrumentation and POC prototypes

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Questions 16

A strategy designer at Cloud Kicks discovered a complex UX problem with its online shopping platform and now needs to effectively describe the problem in the customer context. This description should speak to the urgency of the problem, be a call-to-action for others to be involved, and inspire hope for change. Which type of statement should the designer make?

Options:

A.

Challenge

B.

Needs

C.

Mission

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Questions 17

The team at Cloud Kicks is spending too much time curating dashboards of the company ' s sales pipeline for multiple different levels of leadership, who are interested in different views of the same data. What should the strategy designer recommend to help the team efficiently share the right data?

Options:

A.

Provide Kanban view in Revenue Cloud.

B.

Develop reports in Sales Cloud.

C.

Create dashboards in Tableau.

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Questions 18

Cloud Kicks wants to improve its business model to be closer to its customers and provide quantifiable improvements to business efficiency. Which framework should be used to drive the success of the new business model?

Options:

A.

Feasible, Viable, Impactful

B.

Usable, Feasible, Cost-Effective

C.

Desirable, Feasible, Viable

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Questions 19

Cloud Kicks (CK) is interested in collecting data passively from customers while they are exercising in the company ' s latest footwear. CK plans to collect heart rate and activity levels and then overlay this data with self-reported weight, age, and health behavior information to provide fitness recommendations. What should a strategy designer recommend before CK commits to this project?

Options:

A.

Global Trend Analysis

B.

User Acceptance Testing

C.

Consequence Scanning Workshop

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Questions 20

During requirements discovery for a new mobile app for Cloud Kicks, different business units are proposing conflicting requirements for some of the key use cases. Which methodology should be used to resolve conflicts and promote consensus?

Options:

A.

Journey Mapping

B.

SWOT Analysis

C.

Prioritization Matrix

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Questions 21

After a series of interviews with key stakeholders, a strategy designer realizes the company is duplicating efforts across internal teams, each creating similar programs for customer engagement. Which approach should the designer propose to create alignment?

Options:

A.

Service blueprint workshop

B.

Design sprint

C.

Journey mapping workshop

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Questions 22

Cloud Kicks is going to conduct research with users of its products to better understand their needs. What are some safeguards that should be put in place to ensure the research is conducted ethically?

Options:

A.

A hypothesis, project plan, and financial reimbursement for users

B.

A customer journey map, research scenario, and a RAID log

C.

A code of conduct, ethics training, and a research data handling policy

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Questions 23

Cloud Kick ' s sales representatives are complaining about lack of flexibility when they need to create complex quotes and configure product solutions. What should the Strategy Designer recommend to streamline their sales cycle?

Options:

A.

Create a custom sales cycle that maps exactly to their needs

B.

Suggest to simplify the complex sales cycle to make it fit the standard setup

C.

Implement Revenue Cloud

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Questions 24

Cloud Kicks (CK) is a company of operational excellence. However, CK has a hard time bringing innovative ideas to market, because investing in unproven tactics seems risky to its leaders who are used to making decisions based on metrics. Which approach should a strategy designer take when presenting a new product vision to this group?

Options:

A.

Conduct a competitive analysis of other products in the same market as the product vision.

B.

Run qualitative user research on the product vision and share key feedback with stakeholders.

C.

Identify the biggest questions about the product vision and collect data on prototypes.

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Questions 25

A strategy designer is presenting their new service vision to an executive audience. What should the designer include in the executive summary to meet the audience ' s needs?

Options:

A.

A detailed report of the data that informed the new vision

B.

A plan description including who needs to act and what they need to do

C.

The different options explored in the process of designing this vision

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Questions 26

Cloud Kicks (CK) has a large number of customer support requests. CK has identified a need for updated documentation as part of a new customer service design, making self-service available within the experience. What should be used to measure ongoing success?

Options:

A.

Decreased bounce rate on documentation pages

B.

Increased number of Knowledge articles

C.

Decreased number of customer cases

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Questions 27

A strategy designer is facilitating a critique on a concept for their company ' s new loyalty program, and they ' re getting a lot of subjective feedback representing personal opinions. What is the most common reason for this, assuming good intent from all participants?

Options:

A.

The critique does not have the right participants in the room; there are too many dominant personalities.

B.

The non-designers do not have the skills needed to give effective critique on design work.

C.

The designer has not properly defined the guidelines for the critique session.

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Questions 28

A strategy designer creates a bridge from the project vision to product development through prioritization. Which factor should be considered to minimize cost and maximize value?

Options:

A.

Effort

B.

Velocity

C.

Usability

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Questions 29

A large professional services organization is starting to re-design its intranet platform. In the early stages of the project, the strategy designer plans on bringing a low-fidelity prototype to a co-creation session. What should the designer aim to achieve with the prototype?

Options:

A.

Assess the feasibility for all features from participants.

B.

Help participants articulate their needs, motivations, and expectations.

C.

Get validation from participants on the features and content.

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Questions 30

Cloud Kicks ' stakeholders engaged a strategy designer to help with their business goal of reducing support costs. After a series of interviews, the designer recommends self-service in Experience Cloud as a way to address the goal. Which capability should drive self-service in Experience Cloud?

Options:

A.

Allowing customers to see their open cases

B.

Exposing their knowledge base to customers

C.

Providing dashboards of orders to customers

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Questions 31

A strategy designer wants to make a case to executive stakeholders to target a new, saturated market with the purpose of increasing new customer acquisition. Which approach should the designer focus on?

Options:

A.

Make a presentation on design best practices and have industry experts speak on new market conditions.

B.

Create a clickable high fidelity prototype to assess feasibility and perform user research on desirability.

C.

Restate business goals and show how design could be used to de-risk exploration of this opportunity.

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Questions 32

A strategy designer is hired to help service agents pool their shared knowledge, see the bigger picture, and understand what may be causing poor and disjointed support experiences, and where other pain points and opportunities may lie. Which method of co-design workshop should be used?

Options:

A.

Journey mapping

B.

Ideation

C.

Prototyping

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Questions 33

A project team at Cloud Kicks framed this design challenge: ' How might we help our customers amidst supply chain interruptions? ' What information is missing that belongs in all well-written challenge statements?

Options:

A.

The desired outcome

B.

The persona being designed for

C.

The hypothesis for the solution

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Questions 34

Cloud Kicks has launched their new online store with special emphasis on improving user experience. Which metric should be used to measure user experience improvements achieved as an outcome of the redesign?

Options:

A.

Customer-satisfaction score (CSAT)

B.

Incremental transaction volume

C.

Net adoption score (NAS)

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Questions 35

Cloud Kicks (CK) is creating a loyalty program to deepen the engagement of its customers. CK has arrived at a concept that meets its brief, but the developer remains skeptical. Which approach should the strategy designer take to get the developer ' s support?

Options:

A.

Persuade the developer ' s boss and product manager to lend their support to the project, and the developer will likely come around.

B.

Invite the developer to do their own research and come up with alternate potential solutions that meet the brief.

C.

Create a persuasive story about the concept focusing on what the developer cares about and using their language.

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Questions 36

A design team is working on the challenge: " How might we provide tools to enable customers to resolve service issues by themselves rather than escalating to human representatives? " Which bot metrics should the strategy designer suggest to assess the impact of their work?

Options:

A.

Customer satisfaction rate

B.

Total conversations

C.

Human takeover rate

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Questions 37

At a project kickoff, a stakeholder shared the hypothesis that the price point was the reason their product was failing in the market. But when the design team conducted qualitative research, they learned that customers wanted an entirely different type of product. How should the design team present this information knowing they would challenge a stakeholder ' s hypothesis?

Options:

A.

In a ' How Might We ' statement to encourage new ideas

B.

In a walking deck with video clips from research sessions

C.

In an insights workshop with plenty of time for group discussion

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Questions 38

Cloud Kicks (CK) is a company of operational excellence. However, CK has a hard time bringing innovative ideas to market, because investing in unproven tactics seems risky to its leaders who are used to making decisions based on metrics. Which approach should a strategy designer take when presenting a new product vision to this group?

Options:

A.

Identify the biggest questions about the product vision and collect data on prototypes.

B.

Run qualitative user research on the product vision and share key feedback with stakeholders.

C.

Conduct a competitive analysis of other products in the same market as the product vision.

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Questions 39

Cloud Kicks (CK) is working on enhanced functionality for an existing sales application. What should CK do to ensure the proposed design is compatible with the current data model?

Options:

A.

Create high fidelity prototypes.

B.

Perform end user testing.

C.

Run a technical design critique.

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Questions 40

A strategy designer at Cloud Kicks conducted a series of interviews with business stakeholders and customers to gain insights into existing customer support operations and wrote the design challenge statement. Which option reflects the format of the design challenge statement?

Options:

A.

As a user, I want to see trending support resources upon the first login to customer support so I can save my time.

B.

How might we save our existing customers time by preemptively serving the info they need to deflect the customer support calls?

C.

Unify platforms and centralize support operations to save customers time and reduce business costs.

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Questions 41

Cloud Kicks has expanded its business recently by offering customizable footwear and the ability to price by customer. Along with Sales Cloud, they are looking into additional product options that would help sales reps configure their orders easily. Which Salesforce product should be considered for this business need?

Options:

A.

Commerce Cloud

B.

Revenue Cloud

C.

Marketing Cloud

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Questions 42

Cloud Kicks ' design team learns of the desire for sustainable materials while co-creating personalization concepts with their West Coast influencers. Which method should the team use to evaluate the feasibility of this concept direction?

Options:

A.

Create a functional prototype.

B.

Review and align with company V2MOM.

C.

Run a cost benefit analysis.

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Questions 43

As part of Cloud Kicks ' new self-service strategy, researchers want to collect personally identifiable information to share in an aggregate format. Which considerations should a strategy designer share?

Options:

A.

Applicable privacy acts

B.

Cookie consent requirements

C.

Globally-accepted privacy act

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Questions 44

Cloud Kicks ' product team is focused on a new business-casual clothing line that they think will account for over half of the company ' s revenue in the future. Which trend should influence desirability the most?

Options:

A.

Supply chain issues that delay product availability

B.

Digital ' product passports ' to help prevent counterfeiting

C.

Hybrid work emphasizing the need for color and comfort

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Questions 45

A cross-disciplinary team is starting a new design initiative for Cloud Kicks, and the strategy designer is leading the effort. What is one way to increase the team ' s psychological safety to encourage productive collaboration?

Options:

A.

Ask everyone to introduce themselves via title and greatest success.

B.

Ask everyone their expected level of project involvement.

C.

Ask everyone to share a personal experience.

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Questions 46

Cloud Kicks is launching a new online store and wants to ensure the team follows an ethical decision- making process and that the delivered product does not accrue ethical debt. Which methodology should be suggested?

Options:

A.

Human-Centered Design

B.

Jobs to be Done Framework

C.

Consequence Scanning Workshop

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Questions 47

A tech company that specializes in mobile app development is looking to innovate and launch a new app that helps users manage their mental health. The company ' s target audience is young adults aged 18-35. What external factor might impact the strategy for this development?

Options:

A.

Push notifications

B.

Customer adoption

C.

HIPAA regulations

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Questions 48

Cloud Kicks (CK) is coming to the end of its initial discovery phase, and the implementation team wants to plan a deliverable with a high-level overview of the system ' s design. CK ' s strategy designer will work with the Salesforce Architect to produce this deliverable and present it to specific business and technical stakeholders. Which architecture diagram should they use for this presentation?

Options:

A.

Solution Architecture

B.

Reference Architecture

C.

Entity Relationship

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Questions 49

Creating alignment is essential for Cloud Kicks to achieve its goals and objectives. Alignment involves ensuring that everyone in the organization is working towards a common goal, and their efforts are coordinated and integrated to achieve that goal. What initial tool might be used to create alignment?

Options:

A.

VOMOM

B.

Sales Plan

C.

PSL

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Questions 50

Cloud Kicks (CK) has successfully implemented a new solution for its sales team. Now, there is a focus on driving user adoption of the new solution. What should CK do to begin driving internal user adoption?

Options:

A.

Develop promotional videos to create hype and raise awareness.

B.

Create a leaderboard and reward adoption behaviors.

C.

Start with the executive management team to champion the adoption.

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Questions 51

Cloud Kicks is launching a new online store and wants to ensure the team follows an ethical decision-making process and that the delivered product does not accrue ethical debt. Which methodology should be suggested?

Options:

A.

Jobs to be Done Framework

B.

Human-Centered Design

C.

Consequences Scanning Workshop

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Questions 52

A start-up company that develops machine learning-based tools which track the performance of carbon offsets wants to reinforce the positive perception of the validity of its data. The company starts by developing a need statement and a challenge statement. What is the commonality between the two statements?

Options:

A.

Both are solution-free statements.

B.

Both explain the scope of the possible solution.

C.

Both are tactics intended to solve a problem.

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Exam Code: Plat-UX-102
Exam Name: Salesforce Certified Platform Strategy Designer
Last Update: Nov 1, 2026
Questions: 175

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