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Salesforce-AI-Associate Salesforce Certified AI Associate Exam (SU24) Questions and Answers

Questions 4

How does a data quality assessment impact business outcome for companies using AI?

Options:

A.

Improves the speed of AI recommendations

B.

Accelerates the delivery of new AI solutions

C.

Provides a benchmark for AI predictions

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Questions 5

Which data does Salesforce automatically exclude from marketing Cloud Einstein engagement model training to mitigate bias and ethic…

Options:

A.

Geographic

B.

Geographic

C.

Cryptographic

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Questions 6

The Cloud technical team is assessing the effectiveness of their AI development processes?

Which established Salesforce Ethical Maturity Model should the team use to guide the development of trusted AI solution?

Options:

A.

Ethical AI Prediction Maturity Model

B.

Ethical AI Process Maturity Model

C.

Ethical AI practice Maturity Model

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Questions 7

Cloud Kicks prepares a dataset for an AI model and identifies some inconsistencies in the data.

What is the most appropriate action the company should take?

Options:

A.

Adjust the Al model to account for the data inconsistencies.

B.

Increase the quantity of data being used for training the model

C.

Investigate the data inconsistencies and apply data quality techniques.

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Questions 8

Cloud Kicks wants to create a custom service analytics application to analyze cases in Salesforce. The application should rely on accurate data to ensure efficient case resolution.

Which data quality dimension Is essential for this custom application?

Options:

A.

Consistency

B.

Duplication

C.

Age

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Questions 9

Cloud Kicks wants to optimize its business operations by incorporating AI into its CRM.

What should the company do first to prepare its data for use with AI?

Options:

A.

Remove biased data.

B.

Determine data availability.

C.

Determine data outcomes.

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Questions 10

Cloud kicks wants to develop a solution to predict customers’ interest based on historical data. The company found that employee region uses a text field to capture the product category while employee from all other locations use a picklist.

Which dimension of data quality is affected in this scenario?

Options:

A.

Accuracy

B.

Consistency

C.

Completeness

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Questions 11

Cloud Kicks plans to use automated chat as its primary support channel.

Which Einstein feature should they use?

Options:

A.

Discovery

B.

Bots

C.

Next Best Action

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Questions 12

A financial institution plans a campaign for preapproved credit cards?

How should they implement Salesforce’s Trusted AI Principle of Transparency?

Options:

A.

Communicate how risk factors such as credit score can impact customer eligibility.

B.

Flag sensitive variables and their proxies to prevent discriminatory lending practices.

C.

Incorporate customer feedback into the model’s continuous training.

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Questions 13

Cloud Kicks wants to ensure that multiple records for the same customer are removed in Salesforce.

Which feature should be used to accomplish this?

Options:

A.

Duplicate management

B.

Trigger deletion of old records

C.

Standardized field names

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Questions 14

What are the potential consequences of an organization suffering from poor data quality?

Options:

A.

Low employee morale, stock devaluation, and inability to attract top talent

B.

Revenue loss, poor customer service, and reputational damage

C.

Technical debt, monolithic system architecture, and slow ETL throughput

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Questions 15

What is the key difference between generative and predictive AI?

Options:

A.

Generative AI creates new content based on existing data and predictive AI analyzes existing data.

B.

Generative AI finds content similar to existing data and predictive AI analyzes existing data.

C.

Generative AI analyzes existing data and predictive AI creates new content based on existing data.

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Questions 16

Cloud Kicks wants to use AI to enhance its sales processes and customer support.

Which capacity should they use?

Options:

A.

Dashboard of Current Leads and Cases

B.

Sales path and Automaton Case Escalations

C.

Einstein Lead Scoring and Case Classification

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Questions 17

A healthcare company implements an algorithm to analyze patient data and assist in medical diagnosis.

Which primary role does data Quality play In this AI application?

Options:

A.

Enhanced accuracy and reliability of medical predictions and diagnoses

B.

Ensured compatibility of AI algorithms with the system's Infrastructure

C.

Reduced need for healthcare expertise in interpreting AI outouts

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Questions 18

What is an implication of user consent in regard to AI data privacy?

Options:

A.

AI ensures complete data privacy by automatically obtaining user consent.

B.

AI infringes on privacy when user consent is not obtained.

C.

AI operates Independently of user privacy and consent.

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Questions 19

To avoid introducing unintended bias to an AI model, which type of data should be omitted?

Options:

A.

Transactional

B.

Engagement

C.

Demographic

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Questions 20

What is the best method to safeguard customer data privacy?

Options:

A.

Automatically anonymize all customer data.

B.

Track customer data consent preferences.

C.

Archive customer data on a recurring schedule.

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Questions 21

Cloud Kicks' latest email campaign is struggling to attract new customers.

How can AI increase the company's customer email engagement?

Options:

A.

Create personalized emails

B.

Resend emails to inactive recipients

C.

Remove invalid email addresses

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Questions 22

What is a societal implication of excluding ethics in AI development?

Options:

A.

Faster and cheaper development

B.

More innovation and creativity

C.

Harm to marginalized communities

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Questions 23

Which Einstein capability uses emails to create content for Knowledge articles?

Options:

A.

Generate

B.

Discover

C.

Predict

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Questions 24

A data quality expert at Cloud Kicks want to ensure that each new contact contains at least an email address …

Which feature should they use to accomplish this?

Options:

A.

Autofill

B.

Duplicate matching rule

C.

Validation rule

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Questions 25

What is a potential source of bias in training data for AI models?

Options:

A.

The data is collected in area time from sources systems.

B.

The data is skewed toward is particular demographic or source.

C.

The data is collected from a diverse range of sources and demographics.

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Questions 26

What is a key challenge of human AI collaboration in decision-making?

Options:

A.

Leads to move informed and balanced decision-making

B.

Creates a reliance on AI, potentially leading to less critical thinking and oversight

C.

Reduce the need for human involvement in decision-making processes

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Questions 27

What can bias in AI algorithms in CRM lead to?

Options:

A.

Personalization and target marketing changes

B.

Advertising cost increases

C.

Ethical challenges in CRM systems

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Questions 28

A sales manager is looking to enhance the quality of lead data in their CRM system.

Which process will most likely help the team accomplish this goal?

Options:

A.

Redesign the lead conversion process,

B.

Review and update missing lead information.

C.

Prioritize active leads quarterly.

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Questions 29

Why is it critical to consider privacy concerns when dealing with AI and CRM data?

Options:

A.

Ensures compliance with laws and regulations

B.

Confirms the data is accessible to all users

C.

Increases the volume of data collected

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Questions 30

What is the role of Salesforce Trust AI principles in the context of CRM system?

Options:

A.

Guiding ethical and responsible use of AI

B.

Providing a framework for AI data model accuracy

C.

Outlining the technical specifications for AI integration

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Exam Name: Salesforce Certified AI Associate Exam (SU24)
Last Update: Dec 3, 2024
Questions: 102

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