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Salesforce-Media-Cloud Media Cloud Accredited Professional (AP-217) Questions and Answers

Questions 4

A customer needs to implement an automated Continuous Integration and Continuous Development (CI/CD) workflow where developers will work on their own Developer orgs to configure different OmniScripts. The developers then need to migrate the changes they have done to a sandbox that will be used for testing before promoting changes to Production.

Which tool should developers use to automate the migration of OmniStudio DataPacks and Salesforce metadata within the Media Cloud orgs?

Options:

A.

IDX Build Tool

B.

IDX Workbench

C.

Backup and Restore Automation

D.

Data Loader

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Questions 5

A Media Cloud customer utilizes Industries Order Management to manage advertising publishing. Order Management orchestrates the fulfillment steps across multiple external systems, such as inventory management for reserve/assign ad placement, ad servers, and a billing system for invoicing.

Which two guidelines should a Consultant follow when designing an orchestration plan to external systems?

Choose 2 answers

Options:

A.

Fully describe all Commercial product entities using product attributes.

B.

Use a single swim lane or orchestration plan for all callouts to all external systems.

C.

Create a master end-to-end plan to sequence the major milestones of all orders.

D.

Create separate orchestration plan definitions for provisioning, logistics, inventory, and/or billing.

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Questions 6

A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business and Google Ad Manager (GAM). They want to have a complete view of their media plans using dashboards.

Which system integration provides built-in dashboards to integrate with the ASM application?

Options:

A.

Google Data Studio

B.

Tableau

C.

Marketing Cloud Intelligence

D.

CRM Analytics

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Questions 7

A Media Cloud customer is already running Advertising Sales Management (ASM) on an org and wants to upgrade from an older release to a newer release.

What should a Consultant do before migration?

Options:

A.

Take a backup of any newer ASM components

B.

Customize or modify the newer ASM components

C.

Take a backup of any customized or modified older ASM components

D.

Activate Custom Lightning Web Components and FlexCards

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Questions 8

A large media company is using Salesforce Industries to model Digital Advertising products. These products have a common set of characteristics.

Which pair of Media Cloud items would a Product Manager use to most efficiently create the products for the sales users to sell?

Options:

A.

Use a Product Family for those products.

B.

Use an Object Type and assign Attributes.

C.

Use a Standalone Product and add Attributes.

D.

Clone an existing ad product and assign Attributes.

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Questions 9

Cloud Kicks is setting up a new instance for Media Cloud and their Sales Reps should only see opportunities that they have created. When Sales Managers run reports, they need to see the data for all the reps that report to them.

How should a Consultant set this up?

Options:

A.

Set the organization wide default (OWD) for the Opportunity object to private. Use sharing rules to share records owned by Sales Reps that are below the Manager in the role hierarchy.

B.

Set the organization wide default (OWD) for the Opportunity object to private. Set up the role hierarchy to ensure Managers can see the records owned by users below them in the role hierarchy.

C.

Set the organization wide default (OWD) for the Opportunity object to public. Filter the reports to show the records owned by users below them in the role hierarchy.

D.

Set the organization wide default (OWD) for the Opportunity object to public. Use Apex Sharing to ensure Manager's can see the records owned by users below them in the role hierarchy.

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Questions 10

A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business and has decided to use Google Ad Manager (GAM).

Which two actions should a Consultant perform before testing the GAM integration?

Choose 2 answers

Options:

A.

Create a new Named Credential to store the GAM endpoint.

B.

Add the GAM endpoint in the OmniStudio Integration Procedure.

C.

Create a new Auth. Provider that specifies the Consumer Key and Consumer Secret from GAM.

D.

Add the GAM URL as a new CSP Trusted Site.

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Questions 11

An Administrator is mapping a user to Media Cloud personas. In the current role, the user builds media plans from request for proposals (RFPs), reviews past performance to gain insights, and proposes proactive solutions.

To which persona should the user be mapped?

Options:

A.

Media Planner

B.

Yield Manager

C.

Designer

D.

Ad Ops

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Questions 12

A client is looking to adopt a new CRM solution to sell advertising products, starting with their Digital Content line of business. They sell standard digital ad products (digital banners, video inserts).

Using Media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?

Options:

A.

Create the required characteristics of the products in the Product object and configure the required products using the Product page layout.

B.

Configure a product using Product Designer and associate the product to an Ad Space Specification.

C.

Configure an OmniScript that will retrieve the products from Google Ad Manager and will be used in sales processes.

D.

Create a new Salesforce object for the Digital Ad Products specifications, link that object to the Product2 object, and configure the required products using the Product page layout.

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Questions 13

In Advertising Sales Management (ASM), what is the correct order of execution of the pre-built Industries Order Management orchestration plan components?

Options:

A.

Create line items, create order, approve order, activate order, add creative

B.

Create order, create line items, add creative, approve order, activate order

C.

Create line items, create order, add creative, approve order, activate order

D.

Create order, create line items, approve order, activate order, add creative

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Questions 14

A broadcaster, who has implemented Media Cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions.

In which two ways can a Consultant obtain both planned and actual revenue amounts?

Choose 2 answers

Options:

A.

Planned revenue from Media Cloud and actuals from Ad Server

B.

Planned revenue and actuals from Media Cloud

C.

Planned revenue from Ad Server and actuals from Media Cloud

D.

Planned revenue and actuals from Ad Server

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Questions 15

Which set of components are delivered as part of the managed package?

Options:

A.

FlexiPages, Custom Labels, Vlocity Integration Settings, Custom Layouts

B.

OmniScript Definitions, CPQ APIs, Apex Classes, Lightning Web Components

C.

OmniScript Definitions, CPQ APIs, FlexiPages, Custom Labels

D.

FlexiPages, Custom Labels, Data Model, Media Service

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Questions 16

Which three permission sets should a Consultant add for a newly hired Media Planner user?

Choose 3 answers

Options:

A.

OmniStudioUser

B.

MediaCloudPlus Runtime

C.

Rule Engine Runtime

D.

MediaCloud Runtime

E.

Media Cloud Base User

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Questions 17

A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the Salesforce account page for advertisers and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business.

What should a Consultant configure or implement to solve for this use case?

Options:

A.

Integrate digital delivery sources to Big Query or Snowflake, connect Tableau to the data warehouse, and then set up an embedded Tableau dashboard on the account page.

B.

Configure the Ad Delivery Connector for CRM Analytics and set up an embedded CRM dashboard.

C.

Clone one of the flex cards included in ASM and customize the parameters to display a Marketing Cloud Intelligence dashboard.

D.

Use integration procedures to build a custom connection to the ad server to bring delivery data into the Ad Delivery object and set up a report chart on the account page.

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Questions 18

Which three types of permission sets are required for a persona to be present in an environment?

Choose 3 answers

Options:

A.

OmniStudioUser

B.

Rule Engine Runtime

C.

OmniStudioAdmin

D.

Media Cloud Base User

E.

DocGenInd CME Designer User

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Exam Name: Media Cloud Accredited Professional (AP-217)
Last Update: Aug 6, 2025
Questions: 60

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