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B2C-Solution-Architect Salesforce Certified B2C Solution Architect (WI24) Questions and Answers

Questions 4

A merchant has implemented a custom solution on B2C Commerce, exposing a configurable outdoor table composed of multiple, different SKUs representing the table top, legs, hardware, cover, and optional extended warranty.

On the B2C Commerce storefront, customers can select from any in-stock options for each of the components to create their perfect table before check-out. Although the final product is presented to the customer as one table, inventory is tracked at the component level, and all of the component SKUs must be sent to the Order Management System in the resulting commerce order.

Which two solutions would allow the merchant to make this custom product experience available in Service Cloud to support the customer service rep purchasing and feature review''

Choose 2 answers

Options:

A.

Create a custom Open Commerce API {OCAPI) endpoint on B2C Commerce to expose the custom product options and component availability in real time to support a custom experience in Service Cloud.

B.

Create a custom B2C Commerce job to export custom product component data on a nightly basis and import into Service Cloud to support a

custom experience.

C.

Use hooks to extend the existing Open Commerce API (OCAPI) product endpoint with additional information about the custom product options and component availability in real time to support a custom experience in Service Cloud.

D.

Use Customer Service Representative (CSR) Order on Behalf Of to access the existing B2C Commerce storefront as a CSR acting on behalf of a customer when making purchases or reviewing custom products.

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Questions 5

An insurance company needs the ability to relate contacts to their workplace to track which services are paid by the employee benefits. Contacts receive emails to notify them of new policy offerings. Agents also need to relate adults in the same household who share access to financial resources and policy information to sign them up for the right policies. Adjusters need the ability to see and respond to claims from anyone in the household. Independent agents need daily access to customer data as well. Customers also need periodic access to claims and policy information for their household. The company also wants to track what data searches are performed by agents and adjusters on the platform to analyze their work.

Which products should a Solution Architect recommend in addition to Insurance for Financial Services and Experience Cloud to meet these needs?

Options:

A.

Shield and Event Monitoring Analytics App, Pardot

B.

Digital Engagement, Shield with Splunk, Social Engagement Studio

C.

REST API Event Monitoring and Tableau CRM, Marketing Engagement Studio

D.

Salesforce Field Service, Shield Encryption at rest. Digital Engagement

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Questions 6

Northern Trail Outfitters (NTO) wants incoming support cases to automatically be routed to the correct team based on customer purchases.

Which option should a Solution Architect configure to accomplish this7

Options:

A.

Auto Response rules and Support Processes

B.

Apex trigger on a Case object

C.

Queues and Assignment rules

D.

Auto-launched Flow with a Record Trigger

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Questions 7

Given that a company wants the purchase data from B2C Commerce In Sales Cloud, what standard objects from Sales Cloud should a Solution Architect map to B2C Commerce objects?

Options:

A.

Individual, Opportunity, Purchase

B.

Profile, Order, Opportunity

C.

Account, Order, Pricebook

D.

Contact, Order, Product

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Questions 8

A company has Person Account set up on their Sales Cloud and they now want to map subscriber data in Marketing Cloud. What should a Solution Architect recommend?

Options:

A.

Sync Subscriber object.

B.

A Sync Person Account object.

C.

Sync Individual object.

D.

Sync Contact object.

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Questions 9

An organization currently has separate teams supporting Service Cloud, Marketing Cloud, store operations with a point-of-sale solution, and eCommerce with Commerce Cloud. Each business unit has their own key performance indicators (KPIs) but the organization is struggling to understand the big picture and improve customer engagement with the brand.

In which two ways would Salesforce CDP help in this scenario?

Choose 2 answers

Options:

A.

It creates one Individual record that replaces the system-specific records in other products, creating a unified view of the customer.

B.

It provides cross-channel analytics using pre-built, native dashboards and charts within the unified profile.

C.

It ingests customer data from each system and uses matching rules to find records representing the same person, uniting them under a Unified Individual.

D.

It can power experiences through other channels like Marketing Cloud Engagement by activating customer segments.

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Questions 10

Northern Trail Outfitters (NTO) has been using B2C Commerce and Service cloud for the past year and wants to take the next step in its customer experience by implementing Marketing Cloud. NTO is focusing on email for the foreseeable future and wants all transactional messages—such as password reset and order confirmations—to go through Marketing Cloud rather than B2C Commerce.

Which three actions should a Solution Architect recommend to enable this functionality?

Choose 3 answers

Options:

A.

Configure an API event in Process Builder along with an Email Activity with a transactional send classification.

B.

Configure API integration credentials in Marketing Cloud to enable B2C Commerce to call Marketing Cloud.

C.

Implement a server-side API callout in B2C Commerce for each of the required emails.

D.

Implement a client-side API callout in B2C Commerce for each of the required emails.

E.

Configure a Transactional Messaging API in Marketing Cloud and use a transactional send classification for each of the required emails.

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Questions 11

A company wants to add Salesforce Order Management to their existing B2C Commerce, Service Cloud, and Sales Cloud integration. Their current sales process lets sales reps build quotes, create orders, and process reduction orders for refunds as part of their sales channel workflow. Their B2C Commerce order objects also include multiple custom attributes that the merchant's current Order Management System uses to allocate orders to the correct distribution center for fulfillment.

When enabling Salesforce Order Management, what potential concerns will the merchant need to work through?

Options:

A.

Salesforce Order Management does not allow for fulfillment rules across multiple distribution centers without the use of an AppExchange package or custom Apex triggers.

B.

Reduction Orders and Order Management change orders conflict if both are enabled in the same Org and require the use of Record Types and Apex Triggers or Validation Rules to avoid conflicts.

C.

Custom attributes on B2C Commerce Orders are not natively supported for Salesforce Order Management integrations and require custom Apex development to handle

mapping.

D.

Salesforce Order Management integrates natively with B2B Commerce when both products reside within the same Org but requires the use of a customizable B2C Commerce cartridge to import data from a B2C Commerce instance.

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Questions 12

A company is beginning a multi-cloud implementation involving B2C Commerce and Service Cloud. The company wants to trace configuration and code changes as much as possible and ensure basic standards for code quality.

Which three options should a Solution Architect recommend to help the company with this goal?

Choose 3 answers

Options:

A.

GIT Repository

B.

Static Code Analysis tools

C.

CI/CD Pipelines

D.

Smoke testing

E.

Salesforce DX

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Questions 13

Northern Trail Outfitters (NTO) operates its website on B2C Commerce. NTO recently decided to update its Customer Service from a bespoke solution to Service Cloud.

NTO currently has around two million customer records in its B2C Commerce database that need to be migrated into Service Cloud.

What should a Solution Architect recommend to export all the customer data from B2C Commerce and import into Service Cloud without additional development7

Options:

A.

Export the data using B2C Commerce APIs, and import it into Salesforce using Data Loader.

B.

Export the data using B2C Commerce APIs, and import it into Salesforce using Data Import Wizard.

C.

Export the data using Business Manager, and import it into Salesforce using the Data Import Wizard.

D.

Export the data using Business Manager, and import it into Salesforce using Data Loader.

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Questions 14

Universal Containers (UC) is working on an initial release of Service Cloud and B2C Commerce. The UC management team is excited about the new features and wants to go to market with the new solution as soon as possible even though the requirements are not completely mapped out.

A Solution Architect is asked to evaluate when UC can go live with a new B2C Commerce site, automated chatbots, Einstein case classification, Service Cloud Voice, and analytics.

How should a Solution Architect respond to the management team's request to help formulate a roadmap for these new capabilities?

Options:

A.

Facilitate a workshop with the management team, applying the relationship design process to create a roadmap aligned to business objectives.

B.

Facilitate a workshop with the development team and create a list of prioritized user stories that can then be used to create a detailed roadmap.

C.

Ask to follow the management team for a week to gain a better understanding of how they work and what information they need to formulate their roadmap.

D.

Ask each member of the management team about their top three concerns, and use it to formulate the roadmap.

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Questions 15

At Universal Containers, each admin and developer use a separate developer pro sandbox. Configuration and code are then migrated to a partial data sandbox for combination and initial testing. Once approved the configuration and code are then migrated to a full copy sandbox for final load and regression testing before going to production.

when should the full copy sandbox be refreshed?

Options:

A.

After each push from the partial data sandbox.

B.

After user acceptance testing is complete.

C.

After each major release to production.

D.

After a new user is added to production.

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Questions 16

A merchant has a requirement to engage customers with a series of promotional messaging including a coupon offer generated in B2C

Commerce. Reminder emails are sent to those customers who have not redeemed the coupon 10 and 2 days before its expiration.

Which three elements are required to support this scenario?

Choose 3 answers

Options:

A.

Marketing Cloud Connect for Service to Marketing Cloud

B.

B2C Commerce cartridge to call Marketing Cloud APIs

C.

Service Cloud for support of coupons and redemption management

D.

Marketing Cloud Installed Package

E.

82C Commerce storefront

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Questions 17

A company Is implementing B2C Commerce, Service Cloud, and Marketing Cloud. The company Is based in Europe and needs to be compliant with GDPR.

Which two design implementations should a Solution Architect use to ensure GDPR compliance?

Choose 2 answers

Options:

A.

Use email addresses, SMS, or other channel addresses as the contact key {subscriber key) in Marketing Cloud

B.

Use a Salesforce record ID as a single unique identifier to apply across channels and clouds

C.

Set tracking site preference for each storefront

D.

Set field-level encryption across B2C Commerce, Marketing Cloud, and Service Cloud

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Questions 18

Northern Trail Outfitters (NTO) hosts a customer care portal using Service Cloud. The portal uses Marketing Cloud for customer interaction for a number of use cases, including customer sign-up and updates on togged cases. NTO has decided that the connectors provided by Salesforce are not flexible enough for their needs, so they would like to explore a programmatic approach for doing so.

Which two considerations should a Solution Architect point out to NTO as it moves forward to integrate the Service Cloud portal with Marketing Cloud for customer interaction? Choose 2 answers

Options:

A.

NTO can use Marketing Cloud REST API for integrating with Service Cloud.

B.

The Marketing REST API calls are asynchronous, with timeout values of 120 for non-tracking operations and 300 seconds for tracking and data retrieve operations.

C.

The Marketing REST API uses XML request and response bodies and resource endpoints to support multi-channel use.

D.

NTO can use Marketing Cloud SOAP API for integrating with Service Cloud.

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Questions 19

Universal Containers is about to expand from their existing product efforts around watches into creating smart watches. These watches are intended to integrate with the users smart phone but also gather and collect health data from the watch and the phone. Universal Containers has never had to manage or work with health related data and are concerned about how to go further while still keeping their users trust.

What is a next step a Solution Architect should suggest to provide UC the kind of understanding they are looking for"?

Choose 1 answers

Options:

A.

Run a Journey Mapping Workshop to understand the users' interactions with the system

B.

Does the team need front-end development capabilities?

C.

Run a Consequence Scanning Workshop to understand the impact of the work

D.

Run a Requirements Gathering Workshop to start creating the build requirements

E.

Speak with a Legal Expert in regards to HIPPA and PHI Data

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Questions 20

A company is implementing a multi-locale solution that includes B2C Commerce, Service Cloud, and Marketing Cloud. Order confirmation emails are triggered from either B2C Commerce or Service Cloud and sent from Marketing Cloud.

What are two possible reasons why the shipping method name and description can be missing when these emails are triggered for languages other than US English, while other translated content appears correctly?

Choose 2 answers

Options:

A.

The name and description for the shipping method are not set up correctly in B2C Commerce or Service Cloud for the requested locale.

B.

The subscriber in Marketing Cloud does not have a preferred locale set.

C.

The locale is not set correctly in the body of the email template.

D.

The ShippingMethods data extension is missing the label and description field for the corresponding locale.

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Questions 21

A merchant using B2C Commerce and Service Cloud has a requirement for service agents to order products on behalf of shoppers. In the envisioned scenario, a shopper contacts the service center with an order request, the agent uses the Service Console to find the shopper's account, and initiate an order on behalf of the shopper using payment information provided by the shopper. The merchant is considering the B2C Commerce - Service Cloud Connector for this implementation.

Which three considerations should a Solution Architect keep in mind prior to implementation? Choose 3 answers

Options:

A.

Guests or anonymous storefront shoppers are not supported in this scenario.

B.

B2C Commerce needs to be registered as a remote site.

C.

Service agents need a corresponding storefront login mapped to their Service Cloud user record.

D.

The Service Cloud Connector only supports Person Accounts as a customer model.

E.

The Service Cloud Connector only supports contacts as a customer model.

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Questions 22

An organization that has B2C Commerce, Marketing Cloud, and Service Cloud has separate support teams that work with customers based on their tier level. Tier levels are based on the amount of money a customer spends. The organization wants incoming support cases to automatically route to the correct team based on their tier level.

Which two options should a Solution Architect configure to accomplish this?

Choose 2 answers

Options:

A.

Service Cloud can be extended with customer flows and Lightning Web Components to create a separate support process specifically designed for customers that are

attributed a tier level.

B.

Tier levels must be calculated and attributed to customers in Marketing Cloud and then propagated to Service Cloud so that they can be used to inform how cases are

routed to teams. Marketing Cloud must integrate with B2C Commerce to leverage purchase data necessary for these calculations.

C.

Case routing can be configured by configuring Service Cloud's omni-channel routine feature to route cases to support teams based on the tier level of the customer

submitting the case and the availability of agents supporting each tier level.

D.

Tier levels must be calculated regularly and attributed to Contact records in Service Cloud so that the tier level can be leveraged by Service Cloud's omni-channel routing

feature and synchronized back to B2C Commerce and Marketing Cloud.

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Questions 23

An ecommerce company has one B2C Commerce Primary Instance Group with three storefronts and is considering Marketing Cloud for email messaging and customer journey orchestration. The company has a strong desire to implement product recommendations in their email messaging as well as implement the abandoned cart use-case.

Which two approaches should a Solution Architect recommend to ensure that the company can implement solutions that align with their requirements?

Choose 2 answers

Options:

A.

Implement Marketing Cloud with a single business unit as that unit can share its product catalog across the three B2C Commerce storefronts and generate storefront-specific product recommendations.

B.

Implement a separate business unit for each B2C Commerce storefront to ensure that each storefront has its own Marketing Cloud product catalog from which product recommendations will be driven.

C.

Implement abandoned cart using Marketing Cloud's Behavioral Trigger feature and create an abandonment journey for all three storefronts from a single business unit. Marketing Cloud will manage ensuring that product recommendations are storefront specific via Marketing Cloud Einstein.

D.

Implement abandoned cart using Marketing Cloud's Behavioral Trigger feature and create an abandonment journey for each storefront and their paired business unit. The B2C Commerce storefront must also be extended to re-create the customer's shopping cart with abandoned products.

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Questions 24

A company needs to have specific fields encrypted in the user interface on the contact record in Service Cloud as well as on some fields in data extensions that exist only in the Marketing Cloud. The merchant believes that Salesforce Shield Encryption is a suitable solution.

Which two considerations are relevant for the merchant when determining an appropriate solution?

Choose 2 answers

Options:

A.

With Shield, encrypted fields are not visible to the user, but there are no other feature impacts.

B.

With Shield, encrypted fields cannot be used to filter or sort in Process Builder and Flow Builder.

C.

Field-Level Encryption is also required on Marketing Cloud to encrypt the custom fields.

D.

Shield encryption can be done on any standard or custom field on all field types, but cannot be set to encrypt those fields in Marketing Cloud.

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Questions 25

A multi-brand company uses B2C Commerce, Service Cloud, and Marketing Cloud and is seeking an order management solution. They process 2,000 orders per hour across their brands. The company has one B2C Commerce realm, two Salesforce core orgs, and two Marketing Cloud business units. The company is choosing between these three options for an order management tool:

• Build an order management solution in B2C Commerce using order management APIs

• Purchase Salesforce Order Management

• Build a custom order management solution using their own development team

Which three statements should a Solution Architect use to support using the Salesforce Order Management solution?

Choose 3 answers

Options:

A.

Salesforce Order Management synchronizes orders to and from B2C Commerce, which essentially replaces the Service Cloud Connector.

B.

B2C Commerce order management does not support complex or advanced use cases.

C.

The existing Service Cloud implementation team could extend the Salesforce Order Management product to the existing org.

D.

Salesforce Order Management is a productized connector solution between B2C Commerce and Service Cloud; orders will be synchronized from the client B2C Commerce

realm to multiple Salesforce Orgs without the need for customization.

E.

Salesforce Order Management shares the same database with Service Cloud while other solutions need to build additional integration.

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Questions 26

A B2C Commerce merchant has multiple live sites across different brands and geographies all supported by Service Cloud and Marketing Cloud. Unfortunately, the merchant is having customer service challenges caused by fragmented views of the customer. Customers occasionally use alternate email addresses, make purchases as guests, and contact customer service anonymously. The Success Manager believes that Customer 360 Data Manager could help them solve their problem.

How should a Solution Architect describe the role of Customer 360 Data Manager in this context?

Options:

A.

Customer 360 Data Manager can be used to recognize customers as humans and extend existing records related to that human across connected systems with a consistent

Global Party ID.

B.

Customer 360 Data Manager can be used to identify multiple records within each separate system representing the same person and assigning them a consistent Global

Party ID; additional custom development is then required to relate those IDs between systems.

C.

Customer 360 Data Manager cannot be used across multiple brands within a single merchant environment because the customer as human view cannot support different

accounts under separate brands.

D.

When Customer 360 Data Manager is provisioned, B2C Commerce, Service Cloud, and Marketing Cloud will automatically use a common core Customer Profile managed by Customer 360 Data Manager.

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Questions 27

A multi-brand company uses B2C Commerce, Service Cloud, and Marketing Cloud and wants to deliver integrated customer experiences across all three products. The company has one B2C Commerce realm serving two storefronts, a Salesforce org, and a Marketing Cloud instance with a single business unit that leverages email address as a subscriber key. None of these Salesforce Clouds are integrated. The company is also interested in integrating with Customer 360 Data Manager.

Which two Marketing Cloud implementation recommendations should a Solution Architect present to the company to adjust their architecture to adhere to Salesforce multi-cloud integration best practices?

Choose 2 answers

Options:

A.

Marketing Cloud should serve as the Salesforce primary for customer profiles and leverage customer email addresses as a multi-cloud customer identifier.

B.

Marketing Cloud should implement a second business unit and provide each B2C Commerce storefront with its own Marketing Cloud business unit.

C.

Marketing Cloud must undergo a subscriber key migration with Salesforce Professional Services and select a subscriber key that aligns with Salesforce multi-cloud

architecture best practices.

D.

B2C Commerce should integrate with Marketing Cloud and create a Marketing Cloud Contact when a B2C Commerce customer registers or places an order via the

storefront.

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Questions 28

Northern Trail Outfitters (NTO) has an ERP application where all customer orders are stored. There are millions of older records stored in the ERP application and some customers may have thousands of individual orders. Additionally, some orders contain personally identifiable information (PII) that, due to company policy, can only be stored in ERP. NTO would like the five most recent orders displayed on the account page in Salesforce.

What are three justifications for using Salesforce Connect in this solution?

Choose 3 answers

Options:

A.

Accessing external data using workflows and triggers

B.

Need access to all external data in near real-time

C.

Integrating external data without writing custom code

D.

The external data is changing frequently

E.

Need real-time access to a small fraction of external data

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Questions 29

Northern Trail Outfitters (NTO) is beginning an implementation of B2C Commerce, Service Cloud, and Marketing Cloud from legacy applications. NTO's Data Management team is working on a data migration strategy and has to consider the complexity of the systems involved.

What should Marketing Cloud be the single source of truth of in this multi-cloud scenario'5

Options:

A.

Individuals attributes such as name, address, birthday, and email

B.

Customer journey flow

C.

Order history

D.

Customer product affinity

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Questions 30

An organization wants to add Service Cloud to their existing Salesforce Org currently hosting Sales Cloud. They know that an integrated customer service experience is a key component of a successful long-term relationship with their customers. After doing some research they learned that the Service Cloud connector can help start their implementation and they are now ready to proceed.

Which two functionality considerations should they be aware of when introducing the B2C Commerce to Service Cloud Connector into an existing Salesforce Org?

Choose 2 answers

Options:

A.

In order to implement the Service Cloud Connector it is necessary to enable Person Accounts, a change which cannot be reverted once implemented.

B.

The Service Cloud Connector is distributed as a managed package that can be extended to meet client-specific needs but with core functionality that cannot be altered.

C.

The Service Cloud Connector natively supports accounts and contacts, households, and multi-brand customer models.

D.

The Service Cloud Connector provides a collection of Lightning and Visualforce components that display customer and order information within Service Cloud, which needs to be customized and deployed by a developer.

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Questions 31

A company wants to use the Salesforce Platform for their needs. They need a marketing solution, an online ordering platform, and a b solution for service agents, The goal of the company is to provide end-to-end support for their customers.

What is an example of a deliverable that the Solution Architect should provide to make sure the company understands the solution that is needed?

Options:

A.

Technical Design Specification showing the data mapping/model and systems integration

B.

Final design document for storefront pages and service agent experience

C.

Email templates and copy for suggested marketing emails

D.

Organization chart of the company completed by the Solution Architect

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Questions 32

A company actively uses CI/CD processes for its Service Cloud implementation and is adding Marketing Cloud and Marketing Cloud Connect to its architecture. Under the current setup, each developer has their own developer sandbox. Developers merge their changes into a sandbox for QA regularly, and then once every week, changes are moved to staging, then from staging to production instances. Which setup should a Solution Architect propose to support this development approach considering costs and data segregation?

Options:

A.

Set up one Marketing Cloud instance for production, and create a Marketing Cloud sandbox to connect to each of the Service Cloud sandboxes.

B.

Set up one Marketing Cloud instance with a business unit for production and one business unit for testing which is connected to all Service Cloud sandboxes.

C.

Set up one Marketing Cloud instance for each sandbox in Service Cloud in order to guarantee data segregation.

D.

Set up one Marketing Cloud instance to use with sandboxes for testing and replicate all changes to production.

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Questions 33

Northern Trail Outfitters Is migrating away from legacy system and is currently implementing Service Cloud, Marketing Cloud, and B2C Commerce to support their growing business needs. The business has asked a Solution Architect to propose a cross-cloud data mapping design that makes use of the strengths of each platform.

Which two recommendations should a Solution Architect include to the design?

Choose 2 answers

Options:

A.

Document the data type and size constraints in each system to ensure entities are mapped correctly.

B.

Use an integration tool so there is no need to consider data mapping as part of the design.

C.

Hap B2C Commerce profile to Salesforce Platform Contact and to Marketing Cloud Contact.

D.

Ensure that the legacy systems data model is mapped and implemented as-ls without any modifications to minimize data migration complexity.

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Questions 34

A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using Tableau CRM (formerly Einstein Analytics).

Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign? Choose 2 answers

Options:

A.

Configure Einstein Retargeting Recommendations in Marketing Cloud to automate segment generation for Journey Builder

B.

Use SMS as a channel due to its significantly higher engagement rate as compared to email

C.

Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns

D.

Consider using Einstein Discovery to generate a retargeting score representing likelihood to purchase in the next three months

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Questions 35

A large cosmetics company is planning a customer marketing campaign this summer that allows early access to new product launches in exchange for consent to contact participants through text or email. Future communications to those who 'opt-in' includes information on future product launches, store events, and holiday promotions.

The company plans to offer a 'preference center' within the commerce experience, where authenticated users can opt-in or opt-out of various methods of direct communication.

In which two ways should a Solution Architect define the appropriate systems and methods for user registration and communication preferences, and recommend where native platform functionality within each platform may need to be extended?

Choose 2 answers

Options:

A.

Allow cookie consent to auto-enable email and/or mobile communications directly to the customer.

B.

Allow customers to unsubscribe via email with one click, and opt-in or opt-out of specific communication methods through a hosted preference center.

C.

Use native B2C Commerce registration options during the browse and checkout experience, and extend these features to provide an opt-in or opt-out communication

preference center on a secure page within the same storefront UI.

D.

Implicitly enroll all customers in direct mobile communications during checkout, and allow customers to opt-in or opt-out of all services via email sent by Marketing Cloud.

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Questions 36

A company wants to integrate B2C Commerce and Marketing Cloud so that customers shopping online can be segmented for marketing campaigns like Abandoned Cart and Post Purchase Journeys.

Which two actions are needed to enable an Abandoned Cart Journey?

Choose 2 answers

Options:

A.

Integrate product, order, and customer data feeds into Marketing Cloud Data Extensions

B.

Integrate product, order, and customer data feeds into Service Cloud objects

C.

Use Mulesoft to bring order and customer data feeds from B2C Commerce to Marketing Cloud

D.

Implement the Marketing Cloud coilect.js through the storefront by using the Connector's reference implementation

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Questions 37

A company uses Salesforce to store accounts and contacts. All users have switched to the Lightning Experience user interface. The Account Hierarchy feature is used extensively to relate companies to their subsidiaries. A Solution Architect finds that the data migration process is creating duplicate contacts with different primary accounts.

Which two options can the Solution Architect use to ensure that there is only a single contact for a particular person across all the subsidiaries of a company?

Choose 2 answers

Options:

A.

Customer 360 Data Manager

B.

Third-party application or AppExchange tool

C.

Duplicate Matching Rules

D.

Lightning Data Services

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Questions 38

Acme Ltd wants to Integrate B2C Commerce, Service Cloud, and Marketing Cloud. A Solution Architect was tasked with optimizing the integration by understand and which cloud is the ideal system of record for each piece of data.

Which two considerations will lead to an optimal design around systems of record?

Choose 2 answers

Options:

A.

Lifetime engagement tracking and history, other data for personalization or segmentation should be mastered in Marketing Cloud

B.

Heroku should be used to master ecommerce transactions, including order records, customer product affinity, and promotion eligibility

C.

User consent information. Customer Journey flow. Counsel and compliance preferences should be mastered in B2C Commerce

D.

Store primary attributes (name, address, birthday, phone, and email) about the customer in Service Cloud

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Questions 39

An electronics company operates its website on B2C Commerce. The company recently decided to update its Customer Service portal from a homegrown solution to Service Cloud in order to take advantage of Assisted Order Placement through the ‘Order on Behalf of feature in the Service Cloud console.

The company currently has 3 million customer records in its B2C Commerce database that need to be migrated into Service Cloud.

How should a Solution Architect manage the export from B2C Commerce-and import the initial batch of customer records into Service

Cloud in an efficient manner?

Options:

A.

Use Business Manager to export and Data Loader to import the 3 million records into Service Cloud.

B.

Use the Streaming API to push the 3 million customer records from B2C Commerce to Service Cloud.

C.

Use the Salesforce REST API to import the 3 million records into Service Cloud.

D.

Use the Commerce Cloud REST API to import the 3 million records into Service Cloud.

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Questions 40

A salesperson needs to know which subscription a customer has subscribed to or unsubscribed from when reviewing their account in Sales Cloud. However, Marketing Cloud needs to honor the unsubscribe action when it sends out emails.

Which two steps should a Solution Architect take to meet these requirements?

Choose 2 answers

Options:

A.

Create a Journey activity to update the records in Sales Cloud.

B.

Create a custom preference center that updates the records in Sales Cloud.

C.

Use the out-of-the-box preference center in Marketing Cloud.

D.

Implement the Marketing Cloud Connector to ensure the unsubscribe data is synced from Sales Cloud.

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Questions 41

An organization is considering using the Lead object in Sales Cloud to track customers who have signed up for their newsletter. The goal is to add these customers to a Marketing Cloud nurture campaign. Once they make a purchase, the suggested design is to convert the Lead to a Contact record and associate the resulting Contact with a Marketing Cloud Subscriber.

What recommendation should a Solution Architect make to avoid implementation challenges?

Options:

A.

Ensure that the Marketing Cloud Contact associated with the Lead is updated to reference the Contact after conversion.

B.

Avoid using the Lead object by creating Contacts with different Record Types for prospects.

C.

Delete the Marketing Cloud Contact associated with the Lead object after conversion.

D.

Add prospects who have not created an account or made a purchase to Marketing Cloud directly without creating a Lead.

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Questions 42

A B2C Commerce merchant has multiple live sites across different brands and geographies all supported by Service Cloud and Marketing Cloud. Unfortunately, the merchant is having customer service challenges caused by fragmented views of the customer. Customers occasionally use alternate email addresses, make purchases as guests, and contact customer service anonymously. The Success Manager believes that Customer Data Platform (CDP) could help them solve their problem.

How should a Solution Architect describe the role of CDP in this context7

Options:

A.

CDP can be used to recognize customers as humans and extend existing records related to that human across connected systems with a consistent Global Party ID.

B.

When CDP is provisioned, B2C Commerce, Service Cloud, and Marketing Cloud will automatically use a common core Customer Profile managed by Customer 360 Data Manager.

C.

CDP can be used to identify multiple records within each separate system representing the same person and assigning them a consistent Global Party ID; additional custom development is then required to relate those IDs between systems.

D.

CDP cannot be used across multiple brands within a single merchant environment because the customer as human view cannot support different accounts under separate brands.

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Questions 43

Northern Trail Outfitters (NTO) recently implemented the Service Cloud Connector between B2C Commerce and Service Cloud. They released a new feature that allows customers to add their favorite National Park to their profile. After an attempt to help a customer, a

service agent informs the Director of IT that they cannot see or update the new National Park value on the profile in the Service Cloud console.

What should the Solution Architect keep in mind to avoid data exchange issues after implementation?

Options:

A.

Check the fieldMapping custom settings in Service Cloud to confirm the nationalParks attribute was mapped from the Commerce Profile to the Service Contact

B.

Check the field-level security for nationalParks is set to read only

C.

Check that the nationalParks value was added to the Profile Custom Object in B2C Commerce

D.

Check that the nationalParks value is defined in the json of the B2C Commerce Customer Data API

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Questions 44

An organization chose a multi-cloud solution that Is comprised of Service Cloud and B2C Commerce. The organization now wants to ensure that the theme of Its self-service portal Is consistent with the theme of its B2C Commerce storefront.

How should a Solution Architect ensure that this requirement Is met?

Options:

A.

Set the value of the Style Sheet URL setting to match the publicly-accessible URL of the style sheet the organization wants to use.

B.

Set the value of the Portal Theme URL setting to match the publicly-accessible URL of the style sheet the organization wants to use.

C.

Copy any relevant .ess code from the organization's website and paste it into the pages for the self-service portal in Page Builder.

D.

Make a copy of the appropriate .ess file from the organization's web server and upload it to the self-service portal.

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Questions 45

A luxury retailer Is about to implement B2C Commerce and Marketing Cloud for their online presence. They are well known for their privacy when it comes to their customers' purchases within their stores and would like that to reflect in their online presence as well.

Given that requirement and the requirement to adhere to global data privacy acts, what are two out-of-the-box features the retailer should enable across these clouds when it comes to their customers' privacy?

Choose 2 answers

Options:

A.

Enable terms and conditions functionality within Marketing Cloud to have customers opt-In.

B.

Determine the stopper's tracking preference using the B2C Commerce Shop API.

C.

Use profile and preference center functionality for Marketing Cloud Email Studio to capture consent and opt-in confirmation.

D.

Create cookies initially, then delete once the customer asks to deny.

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Exam Name: Salesforce Certified B2C Solution Architect (WI24)
Last Update: Apr 15, 2024
Questions: 147

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