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Customer-Data-Platform Salesforce Customer Data Platform (CDP) Exam (SU24) Questions and Answers

Questions 4

How can the records in a Data Stream object be updated?

Options:

A.

Using API

B.

Using Data Explorer

C.

Using the edit Data Stream feature

D.

Using a new source file

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Questions 5

How many salesforce orgs can an administrator connect to salesforce cdp?

Options:

A.

1

B.

2

C.

No hard limit

D.

10

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Questions 6

The purchase order number field is specified as text. What value will be segmenting on 0852

retrieve?

Options:

A.

Purchase order number will be NULL

B.

Purchaseorder number 852

C.

Purchase order number 0852

D.

Purchase order number 852 and 0852

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Questions 7

What data model object category can a marketer create segments on?

Options:

A.

Unified Individual Only

B.

Engagement

C.

Profile

D.

Other

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Questions 8

What type of data is collected by a company or entity that does not have a direct relationship with

the visitor and customer?

Options:

A.

Partner Data

B.

First Party Data

C.

Third Party Data

D.

Second Party Data

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Questions 9

In addition to the unified individual object, what other object does salesforce CDP automatically create and manage during the identity resolution process?

Options:

A.

Unified product catalog objects

B.

Unified contact point objects

C.

Unified order objects

D.

Unified lead objects

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Questions 10

Which two files are activated to Cloud file storage to publish segment?

Options:

A.

A file that containssecurity credential

B.

A file that contains the segment defination

C.

A file that contains the segment members with additional attributes

D.

A file that contains calculated insights

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Questions 11

What is the maximum limit of the number of records for Full Refresh Extract Method?

Options:

A.

10 million

B.

40 million

C.

50 million

D.

No hard limit

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Questions 12

Where do calculated insights appear in the segmentation attribute library?

Options:

A.

They always appear in Direct Attributes

B.

They always appear in Related Attributes

C.

They appear under the objects that were used to create them

D.

They appear under Profile type objects

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Questions 13

What are the two refresh models available for a cloud storage data stream?

Options:

A.

Update

B.

Upsert

C.

Append

D.

Full Refresh

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Questions 14

What are 2 options to stop a segment from publishing?

Options:

A.

Disable

B.

Skip

C.

Unpublish

D.

Delete

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Questions 15

Which two CRM objects are included in both Sales and Service Cloud Data Bundle?

Options:

A.

Campaign Member

B.

Contact

C.

Opportunity

D.

Account

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Questions 16

What type of Calculated Insights can be added as additional attributes in an activation? (Choose 1)

Options:

A.

Metrics & Dimensions

B.

Metrics

C.

Dimensions

D.

Filters

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Questions 17

How many days of historical data is loaded when B2C Commerce Data Stream is created

from the Order Bundle?

Options:

A.

90days

B.

60 days

C.

30 days

D.

10 days

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Questions 18

What are two root causes to why companies face fragmented data issues ?

Options:

A.

Department silos

B.

Employees working from home

C.

Misaligned business goals

D.

No eCommerce websites

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Questions 19

What can be customized in the Salesforce CDP canonical model?

Options:

A.

Objects, fields, and relationships

B.

Objects

C.

Objects and fields

D.

Fields

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Questions 20

Which of the following are characteristics of Formulas? (Choose 2)

Options:

A.

Simple logic on a row-based operation

B.

Ease of use, self-service

C.

Highly reusable content

D.

Attribute updated regularly

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Questions 21

What are the two options for the publishing schedule of segments?

Options:

A.

Don’t Refresh

B.

Data Stream schedule

C.

12 or 24 hrs

D.

Activation schedule

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Questions 22

Whichthree Salesforce CDP objects are accessible in Tableau with the Connected App?

Options:

A.

Segment Membership

B.

Data Model

C.

Data Source

D.

Segment Metadata

E.

Calculated Insights

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Questions 23

What type of data is the information a company collects directly from their audience or customers and brings into CDP?

Options:

A.

Partner Data

B.

Second Party Data

C.

First Party Data

D.

Third Party Data

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Questions 24

How is Restriction of Processing request handled in segmentation?

Options:

A.

Restricts data processing on all entities

B.

Restricts data processing while saving the segment

C.

Restricts data processing for individual and unified individual profile

D.

Restricts data processing during activation

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Questions 25

What are the two benefits of using Calculated Insights compared to Segmentation Criteria?

Options:

A.

It creates reusable content

B.

Performs complex queries across multiple objects.

C.

Simple logic on row-based operations

D.

Friendly drag & drop interface

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Questions 26

Which CDP feature helps marketers calculate attributes like Customer Lifetime value and Customer Salesforce score (Choose 1)

Options:

A.

Calculated Insights

B.

Formula Field insights

C.

Streaming Insights

D.

Einstein Insights

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Questions 27

Which configuration supports separate AWS S3 buckets for data ingestion and activation?

Options:

A.

Separate user credentials for data stream and activation

B.

Dedicated S3 data source configuration in CDP Setup

C.

Separate user credentials for data stream and activation target

D.

Dedicated S3 data source configuration in Activation Setup

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Questions 28

Salesforce CDP supports these content file formats?

Options:

A.

.txt

B.

.csv

C.

.tsv

D.

.json

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Questions 29

A purchase order number is specified as text field typE. What value will segmenting on Purchase order

number | is equal to | 0122 return?

Options:

A.

Purchase order number 122

B.

Purchase order number 0122

C.

Purchase order number 0122 and 122

D.

Purchase order number NULL

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Questions 30

What are the two steps of data ingestion in Salesforce CDP?

Options:

A.

Map ingested data to existing ingested data objects.

B.

Map ingested data to data model with consistent semantics.

C.

Preserve data persource schema with ingestion to data lake.

D.

Establish a connection with the source data via REST API

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Questions 31

How often does subscriber data from Marketing Cloud Bundles refresh?

Options:

A.

Every 12 hours

B.

Every 15 mins

C.

Hourly

D.

Daily

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Questions 32

Options to load company's external customer management data in nearly real time

Options:

A.

CRM connector

B.

Bulk load through S3 bucket

C.

Ingestion API

D.

MuleSoft Connector

E.

Custom Connector

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Questions 33

Where activated Segments found in Marketing Cloud?

Options:

A.

Salesforce Data Extensions

B.

Standard DE

C.

Filtered DE

D.

Shared DE

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Questions 34

What is the result of a segment using two separate containers linked by an AND:

SalesOrder.PurchasedItem = ‘Yellow’ AND SalesOrder.PurchasedItem = ‘Belt’?

Options:

A.

Customer who purchased only ‘Yellow Belt’ items on the purchase.

B.

Customer who purchased any yellow product and also purchased belt of any color.

C.

Customer who purchased ‘Yellow Belt’ as a single product on the purchase.

D.

Customer who purchased ‘Yellow Belt’, or any ‘yellow’ item, or any ‘belt’ items on the purchase

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Questions 35

Where are activated segments found in Marketing Cloud?

Options:

A.

Filtered Data Extensions

B.

Standard Data Extension

C.

Shared Data Extension

D.

Salesforce Data Extensions

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Questions 36

Which API would you use to surface additional information from the CDP into Service Cloud?

Options:

A.

Query API

B.

Unified Profile API

C.

Calculated Insights API

D.

Profile API

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Questions 37

How often does the Contact data from Marketing Cloud data bundle refresh in Salesforce?

Options:

A.

Every 15 minutes

B.

Every 12Hours

C.

Hourly

D.

Daily

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Questions 38

Which factors should be considered when using identity Resolution within Customer Data Platform (Choose 2)

Options:

A.

CDP does not merge source records but instead creates a unified records that links all source records

B.

The unified individual ID is refreshed after each resolution and it can change over a period of time.

C.

CDP only lets you create one identity resolution ruleset

D.

Fuzzy value used to match source profiles are stored in unified profile

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Questions 39

What are the two steps of data setup process in Salesforce CDP?

Options:

A.

Mapingested data to existing ingested data objects

B.

Map ingested data to the Data Model

C.

Establish a connection with the source data via Rest API

D.

Preserve data with ingestion to data lake

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Questions 40

How can Customer Data Platform help marketers?

Options:

A.

Create a first-party data strategy that is not dependent on third party data

B.

Ingest and unify data from anywhere to reconcile customer identity

C.

Create cross channel marketingmessages across Email, SMS, Push and other channel

D.

Manage social media data including interactions across all major social platforms

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Questions 41

Which three types of data can Identity Resolution combine into a unified Profile?

Options:

A.

Corporate Performance

B.

Behavioral

C.

Transactional

D.

Product

E.

Profile

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Questions 42

How does a Marketer take advantage of identity Resolution in segmentation?

Options:

A.

Segment on Unified Individual

B.

Segment on Account

C.

Segment on Contact Point Email

D.

Segment on Individual

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Questions 43

What configuration step has to be completed before marketing cloud activation?

Options:

A.

Assign Salesforce CDP activation permission set to the user

B.

Enable segment publishing to marketing cloud

C.

Allow audience creation from CDP in marketing cloud

D.

Selects business units for activation

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Questions 44

Which data attributes can be included in activation to a Marketing Cloud Data Extension?

Options:

A.

Directattributes of the entity being activated on

B.

Any Data Model Objects field

C.

Attributes used in Segment filter rule definition

D.

Any Data Stream or Data Source Object’s field

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Questions 45

What is the first step in the two step process to ingest data from SFMC to Salesforce CDP?

Options:

A.

Extract marketing Cloud data to customer owned S3 bucket

B.

Extract Marketing cloud data to Salesforce owned SFTP

C.

Extract Marketing Cloud data to Salesforce owned S3 bucket

D.

Extract Marketing Cloud data to customer owned SFTP

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Questions 46

How can a Marketing Team member get Marketing Cloud Engagement profile attribute into Customer Data Platform? (Choose 1)

Options:

A.

Map MobileConnect Starter Data Bundle

B.

Map MobilePush Starter Data Bundle

C.

Map Data view ‘_EnterpriseAttribute’ to CDP

D.

Map Email Studio Starter Data Bundle

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Questions 47

What is the result of a segmentation criteria filtering on City | Is Equal To | ‘San José’?

Options:

A.

Cities containing San José, San Jose only

B.

Cities containing San José, san josé only

C.

Cities containing San José, San Jose, san josé, san jose

D.

Cities containing San José, san jose only

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Questions 48

Which data model entity do you map the Name field from Salesforce CRM Contact object?

Options:

A.

Account

B.

Contact

C.

Party Identifier

D.

Individual

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Questions 49

Whichfunction does the Copy SOQL button perform in Data Explorer?

Options:

A.

Copy SOQL for any formula fields in that object

B.

Copy SOQL for the current data view to clipboard and export

C.

Copy SOQL for data export from Salesforce CDP

D.

Copy SOQL for the current data view to clipboard

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Questions 50

Which CDP objects are available as tables via the Tableau connector to discover new

insights about customers?

Options:

A.

Calculated insights

B.

Data Model Objects

C.

All Objects

D.

Unified Profile

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Questions 51

What programming language is used to configureCalculated Insights

Options:

A.

Python

B.

DCL

C.

SOQL

D.

ANSI SOQL

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Questions 52

In which two ways can a marketer include campaign name from an external system into the

segment?

Options:

A.

Include campaign code in segment name

B.

Include campaign code in activation name

C.

Include campaign code in activation description

D.

Include campaign code in filename specification

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Questions 53

Which data bundle sources are available out of thebox to create Data Streams from Marketing

Cloud?

Options:

A.

Email only

B.

Email and MobileConnect

C.

Email, MobileConnect and MobilePush

D.

Email, MobileConnect, MobilePush and GroupConnect

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Questions 54

How many Marketing Cloud instances, or Enterprise IDs can be connected to one Salesforce CDP org?

Options:

A.

Two

B.

Four

C.

One

D.

Three

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Questions 55

Which two frequency options are available when ingesting Marketing Cloud Data Extensions?

Options:

A.

15minutes

B.

24 hours

C.

60 minutes

D.

12 hours

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Questions 56

Which two Interaction Studio features are updated with activation from Salesforce CDP?

Options:

A.

Event Data

B.

Segments

C.

Promotions

D.

Profile Attributes

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Questions 57

Which permission set allows the user to create,manage and publish segments in Salesforce

CDP?

Options:

A.

Salesforce CDP Admin

B.

Salesforce CDP Data aware specialist

C.

Salesforce CDP Marketing Manager

D.

Salesforce CDP Marketing Specialist

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Questions 58

What is customizable in Salesforce CDP canonical model?

Options:

A.

Objects

B.

Objects & Fields

C.

Fields

D.

Objects, Fields & relationships

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Exam Name: Salesforce Customer Data Platform (CDP) Exam (SU24)
Last Update: May 28, 2026
Questions: 196

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