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Exam Code:
MB-260
Exam Name:
Microsoft Dynamics 365 Customer Insights (Data) Specialist
Last Update: Apr 19, 2024
109 Questions Answers with Explanation Detail
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Exam Code:
MB-260
Total Questions:
109 Q&A's
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Microsoft Dynamics 365 Customer Insights (Data) Specialist Questions and Answers

Questions 1

You are a Customer Data Platform Specialist. Dynamics 365 Customer Insights (CI) users have complained that they are not able to quickly find customers using main demographic data points. You must ensure users are able to search customers using any of the available fields.

Which two statements define the actions that should be completed to satisfy this requirement? Each option represents a partial solution.

NOTE: Each correct selection is worth one point.

Options:

A.

Validate you have access to edit the Search and index pages in audience insights.

B.

On the Search and filter index pane, add Last Name, Full Name, Email. Cell Phone. Street Address, and DOB fields to Index. Click Save and Run.

C.

You must run Merge in order to view the newly added fields on the customer profile.

D.

On the Search and filter index pane. Add Last Name, FullName, Email, Home Phone. DOB fields to Index. Click Save and Run.

Questions 2

You are a Customer Data Platform Specialist. You need to create an additional audience insights environment based on the existing configuration in the development environment.

Which two statements are correct when creating an additional environment with limited amount of required configuration? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

Options:

A.

In Type select Trial, Region, and click next to connect to the Azure Data Lake Storage Account.

B.

In the Create New Environment dialog window, enter *UAT1" name. Check Copy from exiting environment and select "Dev° from the option set.

C.

In the Create New Environment dialog window, enter *UATT name. Check Copy from exiting environment, and select DEV1 from the list.

D.

In Type select Sandbox, Region, and click next to connect to the Azure Data Lake Storage Account.

Questions 3

You are a Customer Data Platform Specialist. The marketing team wants to send personalized marketing emails to customers, but the customer FullName attribute has not been correctly populated as part of the profile unification process.

You update the Map process to include the loyalty.member.fullname, ecom.member.fullname, and cclubcust.member.full_name fields. Then, you map the fields to the Person.FullName semantic type. Audience insights automatically merges these fields into the FullName attribute on the Merge page.

What action should you perform to make sure the merged FullName field contains the most trusted data available?

Options:

A.

Edit the merged FullName field and combine fields by most recent based on timestamp in the source entity.

B.

Edit the merged FullName field and combine fields by least recent based on timestamp in the source entity.

C.

Separate the fields in the merged FullName field, create a new field, and add attributes in priority order.

D.

Edit the merged FullName field, combine fields by importance, and manually rank the source entities.

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