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Exam Code: Salesforce-Loyalty-Management Vendor: Salesforce Name: Salesforce Loyalty Management Accredited Professional (AP-212) 103 Q&A with Explanation Last Update: Jun 9, 2026
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Exam Code:
Salesforce-Loyalty-Management
Total Questions:
103 Q&A's
Single Choice Questions:
61 Q&A's
Multiple Choice Questions:
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Salesforce Salesforce-Loyalty-Management Exam Dumps FAQs

The Salesforce-Loyalty-Management Salesforce Loyalty Management Accredited Professional (AP-212) is designed to test individuals' knowledge and expertise in implementing and managing loyalty programs using Salesforce technologies.

The Salesforce-Loyalty-Management Salesforce Loyalty Management Accredited Professional (AP-212) is ideal for:

  • Salesforce administrators and consultants specializing in Loyalty Management.
  • Professionals seeking to implement or manage loyalty programs using Salesforce.
  • Individuals aiming to demonstrate expertise in loyalty program design, configuration, and administration.

The Salesforce Salesforce-Loyalty-Management exam covers a broad range of topics essential for Salesforce Loyalty Management success, including:

  • Loyalty program fundamentals: Design, tiers, currencies, points allocation, engagement strategies.
  • Configuration and administration: Creating programs, managing members, awards, tiers, and points.
  • Automation and integrations: Workflows, triggers, data integration with external systems.
  • Reporting and analytics: Measuring program performance, extracting insights, member segmentation.
  • Partners and ecosystems: Partner integration, co-branded programs, external point redemption.
The Salesforce Salesforce-Loyalty-Management exam consists of 50 multiple-choice/multiple-select questions.
The passing score for the Salesforce Salesforce-Loyalty-Management exam is 69% (35 out of 50 questions).
Salesforce Loyalty Management is an end-to-end solution that helps businesses create intelligent, personalized engagements that increase customer loyalty. With the Loyalty Management app, businesses can create and set up loyalty programs that encourage customers to stay in business with them.
While there are no strict prerequisites for attempting the exam, candidates are recommended to have practical experience with Salesforce technologies, particularly in the areas of customer relationship management and marketing automation.

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Salesforce Loyalty Management Accredited Professional (AP-212) Questions and Answers

Question 1

Cloud kicks wants to identify specific tier members to be used for a journey within Marketing Cloud. The company wants to encourage Loyalty Tier B customers to become Loyalty Tier A customers.

What objects must be synchronized into Marketing Cloud to achieve the segmentation for this audience.

Options:

A.

Contact, Account, and Opportunity

B.

Contact, Member Rewards Tier, and Loyalty Member Tier and Campaign

C.

Voucher Definition, products, and Loyalty Member Tier

D.

Contact Loyalty Program Member, and Loyalty Member Tier

Question 2

A Loyalty Manager wants to send an SMS to a member's mobile device after the member has made a purchase and their non-qualifying points have been increased.

An integrated solution between Salesforce Loyalty Management and Salesforce Marketing Cloud is proposed to meet this business need.

Which two Salesforce solutions are required to meet the business's needs?

Options:

A.

Marketing Cloud Connect

B.

Marketing Cloud MobileConnect

C.

Marketing Cloud Personalization

D.

Marketing Cloud Mobile Push

Question 3

Universal Containers (UC) has defined a points-based Loyalty Program, and the Loyalty members must receive an email with the point balance every time it is updated.

What should the Salesforce Administrator set up to enable a real-time currency model?

Options:

A.

Create a Flow to update the Points Balance field

B.

Enable Real-Time Update of Qualifying Points Balance

C.

Enable Real-Time Update of Non-Qualifying Points Balance

D.

Non-Qualifying Points updates happen in real-time by default

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