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Salesforce Marketing-Cloud-Consultant Dumps Questions Answers

Exam Code:
Marketing-Cloud-Consultant
Last Update: Mar 30, 2023
129 Questions
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Salesforce Certified Marketing Cloud Consultant Exam (WI23) Questions and Answers

Questions 1

A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.

How should a consultant begin troubleshooting the connection?

Options:

A.

Create and send an email in Email Studio to test the connection and validate tracking.

B.

Validate Marketing Cloud and Sales Cloud users have access to the business unit.

C.

Create new Marketing Cloud and Sales Cloud users and perform a new installation.

D.

Validate Marketing Cloud and Sales Cloud permissions for the connecting users.

Questions 2

Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.

What could be the reason the customer received the email through MCC?

Options:

A.

The previous send's user needed to have edit permissions in Salesforce,

B.

Email Opt Out is only updated if the send originates in Salesforce.

C.

The previous send used Email Address as a Subscriber Key.

D.

The Email Opt Out field needs to be added to the Contact Page Layout.

Questions 3

Northern Trail Outfitters (NTO) stores customer purchase data m an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.

NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported through this automation, and would also like to prevent the sendable date extension from being updated that day.

Which solution ts appropriate in this situation?

Options:

A.

Split the existing activities into two separate automations.

B.

Implement a Wait Activity to wait until the data extension is populated with records.

C.

Place a Verification Activity between the import and SQL Query activity.

D.

Write a custom SSJS script to

E.

validate the row count of the staging data extension and send a notification email.

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