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Salesforce Marketing-Cloud-Email-Specialist Dumps Questions Answers

Exam Code:
Marketing-Cloud-Email-Specialist
Last Update: May 20, 2024
163 Questions Answers with Explanation Detail
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Marketing-Cloud-Email-Specialist Q&A's Detail

Exam Code:
Marketing-Cloud-Email-Specialist
Total Questions:
163 Q&A's
Single Choice Questions:
163 Q&A's

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The Salesforce Marketing-Cloud-Email-Specialist Exam is designed for individuals who have experience using Marketing Cloud for message design, subscriber and data management, inbox delivery, and external integrations.

The exam assesses your knowledge across various areas, including:

  • Email Marketing Best Practices: Deliverability, segmentation, personalization, accessibility, and design principles.
  • Message Design: Crafting compelling email content, leveraging templates, and using AMPscript for dynamic content.
  • Subscriber and Data Management: Building and managing subscriber lists, data cleaning, and using Data Extensions.
  • Inbox Delivery: Understanding spam filters, sender reputation, and best practices for optimizing deliverability.
  • Email Automation: Designing automated workflows, triggered sends, and journey builder.
  • Tracking and Reporting Metrics: Analyzing email performance through key metrics like open rates, click-through rates, and conversions.
The Salesforce Marketing-Cloud-Email-Specialist Exam consists of 60 multiple-choice questions.
The Salesforce Marketing-Cloud-Email-Specialist Exam is a proctored, multiple-choice exam that can be taken either onsite at a test center or online and exam has a time limit of 90 minutes.

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Salesforce Certified Marketing Cloud Email Specialist (SP24) Questions and Answers

Questions 1

Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.

What should a marketer use to build this level of personalization into the email?

Options:

A.

Enhanced Dynamic Content Blocks

B.

AMP script Search Functions

C.

Personalization Strings

Questions 2

The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags that can classify it as spam.

Options:

A.

Test Send

B.

Content Detective

C.

Subscriber Preview

Questions 3

Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers.

Which feature should NTO use?

Options:

A.

Einstein Copy Insights

B.

Einstein Content Selection

C.

Enhanced Dynamic Content

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